Rascasse Audience Intelligence

Professional services Audience in United States

A data profile of the people who buy, follow and care about Professional services in United States — modelled from more than twelve digital signal sources. Professional services has an estimated audience of 4,905,609 people in United States.

#3844among Topic in United States#623in Business & Career

The average Professional services fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Career development, Employment agency, Web server, with strongest over-indexing on Career development (3.21× the country average).

Demographically, the Professional services audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional services fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional services profile in United States.

Audience size
4.9M
in United States
Gender
51.2%♀
48.8% male
Age
45.0
average years
Country rank
#6823
Topic in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional services fans

51.2% are female, 48.8% are male, average age 45.0.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Professional services audience in United States
MetricValue
Female51.2%
Male48.8%
Average age45.0
Estimated audience size4,905,609
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Professional services audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Professional services audience comes from United States.

Worldwide audience distribution share by country for Professional services
CountryShare
United States32.0%
United Kingdom14.7%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional services audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional services fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K15.20×
02Ohio~500K3.55×
03Tennessee~300K2.82×
04California~900K1.70×
05Colorado~100K1.51×
06Michigan~200K1.30×
07Wyoming~9K1.22×
08Washington, District of Columbia~20K1.19×
09Kansas~40K1.16×
10New York~300K1.12×
11Alaska~10K0.99×
12Texas~400K0.98×
13Minnesota~70K0.98×
14Wisconsin~70K0.93×
15Kentucky~50K0.85×
16New Jersey~100K0.84×
17South Dakota~9K0.82×
18North Dakota~8K0.82×
19Montana~10K0.80×
20Illinois~100K0.76×
21Alabama~50K0.76×
22Rhode Island~10K0.76×
23Delaware~10K0.76×
24Massachusetts~70K0.74×
25Nebraska~20K0.74×
26Maryland~60K0.73×
27Idaho~20K0.73×
28Oregon~40K0.72×
29West Virginia~20K0.72×
30New Hampshire~10K0.72×
31Maine~10K0.72×
32Mississippi~30K0.71×
33New Mexico~20K0.68×
34Florida~200K0.67×
35Virginia~80K0.66×
36Utah~30K0.66×
37Louisiana~40K0.65×
38Iowa~30K0.65×
39Indiana~60K0.64×
40Arkansas~30K0.64×
41Georgia~100K0.63×
42Nevada~30K0.61×
43Missouri~50K0.60×
44Oklahoma~30K0.59×
45Connecticut~30K0.58×
46North Carolina~80K0.57×
47South Carolina~40K0.57×
48Washington~50K0.55×
49Arizona~50K0.53×
50Pennsylvania~90K0.52×
Fig. 06

Affinity by region

Affinity by region — Professional services, United States
0.52×1.00×15.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional services audience
#·InterestCategoryAffinity×
01PricewaterhouseCoopersBusiness & Career17.78×
02Employment agencyBusiness & Career4.36×
03Web serverTechnology & Electronics3.97×
04IntuitTechnology & Electronics3.72×
05Information securityBusiness & Career3.24×
06Career developmentBusiness & Career3.21×
07US Open (tennis)Sports3.10×
08Employment websiteBusiness & Career2.89×
09Master of Business AdministrationBusiness & Career2.78×
10Affiliate marketingBusiness & Career2.58×
11MeteorologyHome & Garden1.90×
12Diaper bagKids & Family1.85×
13Staples (Canada)Business & Career1.79×
14FundraisingBusiness & Career1.76×
15Talk radioMusic & Radio1.74×
16PhilanthropyArts & Culture1.70×
17Ace HardwareHome & Garden1.67×
18LodgingTravel & Leisure1.53×
19Planet FitnessSports1.52×
20CBS SportsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional services audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.15×
PatriotismCONSERVATISM1.81×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional services audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional services have in United States?

Professional services has an estimated audience of 4,905,609 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Professional services fans?

51.2% of Professional services fans are female, 48.8% are male, with an average age of 45.0 years.

03

Which brands do Professional services fans like most?

Professional services fans show strongest brand affinity for Career development (3.21×), Employment agency (4.36×), and Web server (3.97×) over the country average.

04

Where do Professional services fans live in United States?

Professional services fans in United States are most concentrated in California (reach ~900K), Ohio (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Professional services fans also like?

Beyond Professional services itself, the audience over-indexes on Employment agency (4.36×), Web server (3.97×), Planet Fitness (1.52×), and Master of Business Administration (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Professional services audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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