Professional services Audience in United States

Professional services logo

Professional services has an estimated audience of 4,905,609 people in United States. 51.2% are female, 48.8% are male, average age 45.0. Top regions: Hawaii, California, Texas. Top brand affinities: Governor of Michigan, Goop, Wok, Grinch, Google Home.

The average Professional services fan in United States is 45.0 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (30.14× the country average). Demographically, the Professional services audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Professional services fans

Demographic split for Professional services audience in United States
MetricValue
Female51.2%
Male48.8%
Average age45.0
Estimated audience size4,905,609

Audience persona

The typical Professional services fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Professional services in United States
RegionReachAffinity
Hawaii373,76717.73×
California371,7900.69×
Texas267,3820.63×
New York244,3790.89×
Michigan230,3841.8×
Florida209,3880.63×
Illinois150,0560.92×
Georgia105,4440.7×
Virginia104,3550.87×
Minnesota97,5901.39×
New Jersey96,5570.77×
Wisconsin94,4071.28×
North Carolina91,8350.62×
Pennsylvania88,6760.54×
Tennessee85,0800.86×
Maryland80,9520.96×
Colorado70,8720.92×
Ohio69,5670.46×
Indiana66,7400.74×
Massachusetts62,8550.65×
Washington61,3580.62×
Alabama57,8060.84×
Missouri50,4330.64×
Arizona45,9870.46×
South Carolina43,0040.58×
Kansas38,8961.01×
Louisiana37,6790.6×
Oregon35,3070.63×
Utah31,5350.72×
Kentucky28,8530.47×
Nevada25,6560.54×
Washington, District of Columbia25,1641.71×
Connecticut25,0520.51×
Mississippi23,1510.57×
Oklahoma22,1590.41×
Iowa19,3150.48×
Arkansas16,7320.41×
Idaho12,8630.52×
New Mexico10,6600.43×
New Hampshire7,7400.4×
Nebraska7,3180.3×
West Virginia6,8030.3×
Delaware6,6930.49×
Rhode Island6,4430.41×
Maine6,1820.35×
Montana5,3540.39×
South Dakota4,7280.42×
Alaska4,5260.43×
North Dakota4,3330.43×
Vermont3,8020.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional services audience
BrandAffinityCategory
Governor of Michigan30.14×Politics & Society
Goop12.1×Internet & Social Media
Wok10.71×Food & Beverages
Grinch6.56×Movies & TV
Google Home10.25×Technology & Electronics
Hibachi11.86×Food & Beverages
headspace13.89×Health
El Paso County, Colorado19.03×Travel & Leisure
Cherish (group)15.63×Music & Radio
Preta Gil29.17×Music & Radio
Vocal harmony6.12×Music & Radio
Grace Slick11.72×Music & Radio
No Escape (1994 film)14.97×Movies & TV
Fairy godmother9.03×Literature
Hipster11.49×Politics & Society
Israel2.45×Travel & Leisure
TV Fanatic12.13×Movies & TV
Kikar HaShabbat17.22×News
Ira Glass15.15×Music & Radio
Guitarist (magazine)9.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional services audience
TraitClusterScore
Career OrientationPOWER1.96
Convenience OrientationPREMIUM1.82
Community OrientationOPEN1.57
Need for SecurityCONSERVATISM1.57
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Professional services
CountryShare
United States32.0%
United Kingdom14.7%
India6.8%

See Professional services audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Professional services have in United States?

Professional services has an estimated audience of 4,905,609 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Professional services fans?

51.2% of Professional services fans are female, 48.8% are male, with an average age of 45.0 years.

Which brands do Professional services fans like most?

Professional services fans show strongest brand affinity for Governor of Michigan (30.14×), Goop (12.1×), and Wok (10.71×) over the country average.

Where do Professional services fans live in United States?

Professional services fans in United States are most concentrated in Hawaii (reach 373,767), California (reach 371,790), and Texas (reach 267,382). These three regions account for the largest share of the active audience.

What other brands do Professional services fans also like?

Beyond Professional services itself, the audience over-indexes on Goop (12.1×), Wok (10.71×), Grinch (6.56×), and Google Home (10.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.