Bechtle Audience in Germany
Bechtle has an estimated audience of 626,657 people in Germany. 44.2% are female, 55.8% are male, average age 40.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Deloitte, LinkedIn, Office 365, Satire, Transfermarkt.
The average Bechtle fan in Germany is 40.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Deloitte, LinkedIn, Office 365, with strongest over-indexing on Deloitte (18.35× the country average). Demographically, the Bechtle audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Bechtle fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.5 |
| Estimated audience size | 626,657 |
Audience persona
The typical Bechtle fan in Germany is more male, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Deloitte.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 194,744 | 2.28× |
| Nordrhein-Westfalen | 164,918 | 1.2× |
| Bayern | 115,609 | 1.15× |
| Hessen | 69,995 | 1.47× |
| Niedersachsen | 54,109 | 0.89× |
| Rheinland-Pfalz | 27,088 | 0.86× |
| Sachsen | 24,112 | 0.78× |
| Schleswig-Holstein | 21,387 | 0.95× |
| Berlin | 20,806 | 0.74× |
| Hamburg | 19,127 | 1.35× |
| Thüringen | 14,901 | 0.93× |
| Sachsen-Anhalt | 9,904 | 0.61× |
| Brandenburg | 9,522 | 0.49× |
| Saarland | 5,843 | 0.76× |
| Mecklenburg-Vorpommern | 5,801 | 0.48× |
| Bremen | 5,622 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deloitte | 18.35× | Business & Career |
| 2.4× | Internet & Social Media | |
| Office 365 | 4.71× | Technology & Electronics |
| Satire | 4.17× | Literature |
| Transfermarkt | 2.63× | Sports |
| Deutsche Bank | 3.34× | Business & Career |
| Commerzbank | 2.3× | Business & Career |
| IBM | 12.46× | Technology & Electronics |
| Tagesschau | 1.73× | Movies & TV |
| RTL Television | 2.66× | Movies & TV |
| Stuttgart | 2.51× | Travel & Leisure |
| GitHub | 4.23× | Internet & Social Media |
| Family | 1.51× | Kids & Family |
| Career development | 3.18× | Business & Career |
| McKinsey & Company | 12.49× | Business & Career |
| Google Drive | 3.06× | Technology & Electronics |
| German television comedy | 4.1× | Movies & TV |
| Vacations | 2.01× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Headphones | 3.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.99 |
| Early Adopter Mentality | POWER | 1.73 |
| Need for Security | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Patriotism | CONSERVATISM | 1.24 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.4% |
| Switzerland | 6.5% |
| France | 5.7% |
See Bechtle audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bechtle have in Germany?
Bechtle has an estimated audience of 626,657 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Bechtle fans?
44.2% of Bechtle fans are female, 55.8% are male, with an average age of 40.5 years.
Which brands do Bechtle fans like most?
Bechtle fans show strongest brand affinity for Deloitte (18.35×), LinkedIn (2.4×), and Office 365 (4.71×) over the country average.
Where do Bechtle fans live in Germany?
Bechtle fans in Germany are most concentrated in Baden-Württemberg (reach 194,744), Nordrhein-Westfalen (reach 164,918), and Bayern (reach 115,609). These three regions account for the largest share of the active audience.
What other brands do Bechtle fans also like?
Beyond Bechtle itself, the audience over-indexes on LinkedIn (2.4×), Office 365 (4.71×), Satire (4.17×), and Transfermarkt (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bechtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.