trader Audience in United States

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trader has an estimated audience of 413,594 people in United States. 42.9% are female, 57.1% are male, average age 35.5. Top regions: California, New York, Florida. Top brand affinities: Historic site, Progressive rock, UK garage, Iowa Hawkeyes, Buying and Selling Real Estate.

The average trader fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Historic site, Progressive rock, UK garage, with strongest over-indexing on Historic site (71.78× the country average). Demographically, the trader audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of trader fans

Demographic split for trader audience in United States
MetricValue
Female42.9%
Male57.1%
Average age35.5
Estimated audience size413,594

Audience persona

The typical trader fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for trader in United States
RegionReachAffinity
California67,3121.48×
New York50,7532.2×
Florida35,0091.25×
North Carolina31,6912.55×
Tennessee26,8763.24×
Texas22,6240.64×
Ohio17,2111.35×
South Carolina15,6502.52×
Louisiana13,5902.55×
Oregon12,4632.63×
Virginia12,4321.23×
Indiana11,2601.49×
Illinois10,0490.73×
Pennsylvania9,0940.65×
New Jersey9,0010.86×
Georgia8,8100.69×
Oklahoma8,3821.83×
Arizona8,1620.97×
Massachusetts7,9900.98×
Washington7,9680.96×
Minnesota7,7591.31×
Michigan6,7200.62×
Maryland5,3460.75×
Colorado4,7950.74×
Mississippi3,9811.17×
Alabama3,9320.68×
Missouri3,8930.58×
Nevada3,6660.92×
Connecticut3,3860.82×
Wisconsin3,3280.53×
Kentucky3,1760.61×
Utah2,5170.68×
Arkansas2,3080.68×
Kansas2,1660.66×
Iowa1,9180.56×
Nebraska1,8370.89×
Washington, District of Columbia1,4031.13×
Idaho1,3650.66×
New Mexico1,3250.64×
Rhode Island9540.72×
New Hampshire9510.58×
Hawaii9300.52×
West Virginia8470.44×
Maine8440.57×
Delaware6950.61×
Vermont3580.49×
Montana3480.3×
Alaska3430.39×
South Dakota2850.3×
North Dakota2780.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for trader audience
BrandAffinityCategory
Historic site71.78×Arts & Culture
Progressive rock19.68×Music & Radio
UK garage14.41×Music & Radio
Iowa Hawkeyes20×Sports
Buying and Selling Real Estate19.58×Home & Garden
Hebe14.88×Home & Garden
Pro-Ject8.43×Music & Radio
Emperor Entertainment Group20×Business & Career
Product design3.2×Business & Career
Berenstain Bears12.91×Literature
Nationality2.83×Politics & Society
Vocal harmony5.83×Music & Radio
Stamp collecting5.09×Home & Garden
Yoga Journal18.53×Sports
Dental hygienist6.39×Health
Harrison, New Jersey30.69×Travel & Leisure
Urban Outfitters1.62×Shopping
Isometric exercise7.38×Sports
Laneige4.56×Beauty & Wellness
Fairy godmother5.78×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by trader audience
TraitClusterScore
Risk AppetiteTHRILL4.05
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.08
Need for SecurityCONSERVATISM1.04
Family OrientationCONSERVATISM1
PatriotismCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for trader
CountryShare
Spain22.6%
India13.4%
Saudi Arabia13.3%

See trader audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does trader have in United States?

trader has an estimated audience of 413,594 people in United States, concentrated in California and New York.

What is the gender split and age of trader fans?

42.9% of trader fans are female, 57.1% are male, with an average age of 35.5 years.

Which brands do trader fans like most?

trader fans show strongest brand affinity for Historic site (71.78×), Progressive rock (19.68×), and UK garage (14.41×) over the country average.

Where do trader fans live in United States?

trader fans in United States are most concentrated in California (reach 67,312), New York (reach 50,753), and Florida (reach 35,009). These three regions account for the largest share of the active audience.

What other brands do trader fans also like?

Beyond trader itself, the audience over-indexes on Progressive rock (19.68×), UK garage (14.41×), Iowa Hawkeyes (20×), and Buying and Selling Real Estate (19.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.