trader Audience in United States
trader has an estimated audience of 413,594 people in United States. 42.9% are female, 57.1% are male, average age 35.5. Top regions: California, New York, Florida. Top brand affinities: Indeed.com, JD Sports, MetaTrader 4, forex trader, Orange.
The average trader fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Indeed.com, JD Sports, MetaTrader 4, with strongest over-indexing on Indeed.com (13.6× the country average). Demographically, the trader audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of trader fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 35.5 |
| Estimated audience size | 413,594 |
Audience persona
The typical trader fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,312 | 1.48× |
| New York | 50,753 | 2.2× |
| Florida | 35,009 | 1.25× |
| North Carolina | 31,691 | 2.55× |
| Tennessee | 26,876 | 3.24× |
| Texas | 22,624 | 0.64× |
| Ohio | 17,211 | 1.35× |
| South Carolina | 15,650 | 2.52× |
| Louisiana | 13,590 | 2.55× |
| Oregon | 12,463 | 2.63× |
| Virginia | 12,432 | 1.23× |
| Indiana | 11,260 | 1.49× |
| Illinois | 10,049 | 0.73× |
| Pennsylvania | 9,094 | 0.65× |
| New Jersey | 9,001 | 0.86× |
| Georgia | 8,810 | 0.69× |
| Oklahoma | 8,382 | 1.83× |
| Arizona | 8,162 | 0.97× |
| Massachusetts | 7,990 | 0.98× |
| Washington | 7,968 | 0.96× |
| Minnesota | 7,759 | 1.31× |
| Michigan | 6,720 | 0.62× |
| Maryland | 5,346 | 0.75× |
| Colorado | 4,795 | 0.74× |
| Mississippi | 3,981 | 1.17× |
| Alabama | 3,932 | 0.68× |
| Missouri | 3,893 | 0.58× |
| Nevada | 3,666 | 0.92× |
| Connecticut | 3,386 | 0.82× |
| Wisconsin | 3,328 | 0.53× |
| Kentucky | 3,176 | 0.61× |
| Utah | 2,517 | 0.68× |
| Arkansas | 2,308 | 0.68× |
| Kansas | 2,166 | 0.66× |
| Iowa | 1,918 | 0.56× |
| Nebraska | 1,837 | 0.89× |
| Washington, District of Columbia | 1,403 | 1.13× |
| Idaho | 1,365 | 0.66× |
| New Mexico | 1,325 | 0.64× |
| Rhode Island | 954 | 0.72× |
| New Hampshire | 951 | 0.58× |
| Hawaii | 930 | 0.52× |
| West Virginia | 847 | 0.44× |
| Maine | 844 | 0.57× |
| Delaware | 695 | 0.61× |
| Vermont | 358 | 0.49× |
| Montana | 348 | 0.3× |
| Alaska | 343 | 0.39× |
| South Dakota | 285 | 0.3× |
| North Dakota | 278 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 13.6× | Business & Career |
| JD Sports | 25.09× | Shopping |
| MetaTrader 4 | 48.62× | Business & Career |
| forex trader | 31.16× | Business & Career |
| Orange | 30.57× | Technology & Electronics |
| Google Maps | 6.26× | Internet & Social Media |
| Enterprise Rent-A-Car | 8.67× | Cars & Mobility |
| Forex Factory | 30.69× | Business & Career |
| Accenture | 33.46× | Business & Career |
| Day trading | 12.65× | Business & Career |
| Apple Store | 8.24× | Shopping |
| Autism Awareness | 9.73× | Health |
| Google News | 5.48× | News |
| Time management | 9.38× | Business & Career |
| Cryptocurrency | 13.48× | Technology & Electronics |
| Hair Extensions | 4.69× | Beauty & Wellness |
| Ronaldinho | 20× | Sports |
| Term life insurance | 13.69× | Business & Career |
| Toyota Supra | 11.47× | Cars & Mobility |
| DuckDuckGo | 6.99× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.05 |
| Luxury Orientation | PREMIUM | 1.87 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Need for Security | CONSERVATISM | 1.04 |
| Family Orientation | CONSERVATISM | 1 |
| Patriotism | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.6% |
| India | 13.4% |
| Saudi Arabia | 13.3% |
See trader audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does trader have in United States?
trader has an estimated audience of 413,594 people in United States, concentrated in California and New York.
What is the gender split and age of trader fans?
42.9% of trader fans are female, 57.1% are male, with an average age of 35.5 years.
Which brands do trader fans like most?
trader fans show strongest brand affinity for Indeed.com (13.6×), JD Sports (25.09×), and MetaTrader 4 (48.62×) over the country average.
Where do trader fans live in United States?
trader fans in United States are most concentrated in California (reach 67,312), New York (reach 50,753), and Florida (reach 35,009). These three regions account for the largest share of the active audience.
What other brands do trader fans also like?
Beyond trader itself, the audience over-indexes on JD Sports (25.09×), MetaTrader 4 (48.62×), forex trader (31.16×), and Orange (30.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.