Rascasse Audience Intelligence

trader Audience in United States

A data profile of the people who buy, follow and care about trader in United States — modelled from more than twelve digital signal sources. trader has an estimated audience of 413,594 people in United States.

#12170among Topic in United States

The average trader fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include forex trader, Forex Factory, Cryptocurrency, with strongest over-indexing on forex trader (55.79× the country average).

Demographically, the trader audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical trader fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for forex trader.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the trader profile in United States.

Audience size
414K
in United States
Gender
42.9%♀
57.1% male
Age
35.5
average years
Country rank
#40843
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of trader fans

42.9% are female, 57.1% are male, average age 35.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for trader audience in United States
MetricValue
Female42.9%
Male57.1%
Average age35.5
Estimated audience size413,594
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the trader audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

6.8%

of the worldwide trader audience comes from United States.

Worldwide audience distribution share by country for trader
CountryShare
Spain22.5%
India13.4%
Saudi Arabia13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the trader audience in United States is strongest.

Fig. 05

Top regions by affinity

trader fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K2.72×
02Oregon~10K2.28×
03South Carolina~10K2.14×
04Louisiana~10K2.12×
05North Carolina~30K2.11×
06New York~50K1.98×
07California~80K1.73×
08Oklahoma~6K1.40×
09Washington, District of Columbia~2K1.31×
10Indiana~9K1.23×
11Massachusetts~10K1.21×
12Florida~30K1.18×
13Minnesota~7K1.17×
14Washington~10K1.16×
15Ohio~10K1.15×
16New Jersey~10K1.14×
17Nevada~5K1.14×
18Virginia~10K1.13×
19Arizona~9K1.12×
20Mississippi~4K1.07×
21Connecticut~4K1.04×
22Colorado~7K1.02×
23Idaho~2K1.01×
24Utah~4K0.96×
25Illinois~10K0.95×
26Maryland~7K0.95×
27Rhode Island~1K0.94×
28Nebraska~2K0.91×
29Delaware<1K0.87×
30Vermont<1K0.86×
31New Mexico~2K0.85×
32New Hampshire~1K0.83×
33Pennsylvania~10K0.81×
34Georgia~10K0.81×
35Kansas~3K0.81×
36Maine~1K0.81×
37Hawaii~1K0.80×
38Texas~30K0.79×
39Arkansas~3K0.79×
40Alaska<1K0.79×
41Michigan~8K0.77×
42Kentucky~4K0.77×
43North Dakota<1K0.77×
44Missouri~5K0.76×
45South Dakota<1K0.76×
46Alabama~4K0.74×
47Montana<1K0.73×
48Iowa~2K0.72×
49West Virginia~1K0.71×
50Wisconsin~4K0.70×
Fig. 06

Affinity by region

Affinity by region — trader, United States
0.70×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the trader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for trader audience
#·InterestCategoryAffinity×
01forex traderBusiness & Career55.79×
02G2 EsportsGames47.31×
03Forex FactoryBusiness & Career37.88×
04RonaldinhoSports20.00×
05LitecoinBusiness & Career20.00×
06Sport Club Corinthians PaulistaSports20.00×
07CryptocurrencyTechnology & Electronics19.43×
08São Paulo FCSports17.73×
09Horse showPets & Animals13.06×
10United States national football teamSports11.30×
11Borussia DortmundSports11.28×
12India national cricket teamSports9.42×
13Time managementBusiness & Career8.90×
14E-TradeBusiness & Career8.43×
15Micro CenterShopping8.00×
16Affiliate marketingBusiness & Career6.32×
17Motivational speakingBusiness & Career3.64×
18Bank of AmericaBusiness & Career3.24×
19Indeed.comBusiness & Career2.76×
20Sam's ClubShopping2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the trader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by trader audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.89×
PatriotismCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by trader audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.82×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does trader have in United States?

trader has an estimated audience of 413,594 people in United States, concentrated in California and New York.

02

What is the gender split and age of trader fans?

42.9% of trader fans are female, 57.1% are male, with an average age of 35.5 years.

03

Which brands do trader fans like most?

trader fans show strongest brand affinity for forex trader (55.79×), Forex Factory (37.88×), and Cryptocurrency (19.43×) over the country average.

04

Where do trader fans live in United States?

trader fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do trader fans also like?

Beyond trader itself, the audience over-indexes on Forex Factory (37.88×), Cryptocurrency (19.43×), G2 Esports (47.31×), and Micro Center (8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See trader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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