The Andy Griffith Show Audience in United States

The Andy Griffith Show logo

The Andy Griffith Show has an estimated audience of 1,351,628 people in United States. 46.2% are female, 53.8% are male, average age 53.7. Top regions: Texas, California, Florida. Top brand affinities: Israel, Suhr Guitars, Jeep Wagoneer, The Halal Guys, Pillow.

The average The Andy Griffith Show fan in United States is 53.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Suhr Guitars, Jeep Wagoneer, with strongest over-indexing on Israel (4.54× the country average). Demographically, the The Andy Griffith Show audience skews balanced with an average age of 53.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Andy Griffith Show fans

Demographic split for The Andy Griffith Show audience in United States
MetricValue
Female46.2%
Male53.8%
Average age53.7
Estimated audience size1,351,628

Audience persona

The typical The Andy Griffith Show fan in United States is balanced, around 53.7 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Andy Griffith Show in United States
RegionReachAffinity
Texas90,7130.78×
California83,8810.56×
Florida71,2090.78×
North Carolina67,7031.66×
Ohio60,7571.46×
Georgia50,5431.21×
Tennessee50,2671.85×
New York44,3600.59×
Illinois42,0090.93×
Pennsylvania41,3950.91×
Virginia35,8401.09×
Indiana34,7331.41×
Alabama33,5011.77×
Michigan32,0200.91×
Kentucky31,1491.84×
South Carolina30,1031.48×
Missouri27,1101.24×
Wisconsin21,5871.06×
Oklahoma21,3061.42×
Arizona20,7210.75×
Louisiana20,6941.19×
New Jersey20,0080.58×
Mississippi19,6321.76×
Arkansas19,6281.76×
Washington17,9220.66×
Minnesota17,7910.92×
Maryland17,5490.76×
Colorado15,6990.74×
Massachusetts15,5840.59×
West Virginia12,8932.05×
Iowa12,7461.14×
Kansas12,6031.18×
Oregon11,2830.73×
Utah10,5160.87×
Connecticut8,9510.66×
Nevada7,6190.58×
Idaho6,5320.96×
Nebraska5,7290.85×
New Mexico5,0740.75×
Maine3,9860.82×
New Hampshire3,5340.66×
Montana3,4400.92×
South Dakota2,9410.94×
Rhode Island2,7690.64×
Delaware2,5600.69×
North Dakota2,2820.82×
Washington, District of Columbia2,1200.52×
Hawaii2,1130.36×
Vermont1,8310.77×
Wyoming1,7570.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Andy Griffith Show audience
BrandAffinityCategory
Israel4.54×Travel & Leisure
Suhr Guitars30.69×Music & Radio
Jeep Wagoneer6.22×Cars & Mobility
The Halal Guys6.78×Food & Beverages
Pillow2.08×Home & Garden
Jingoism1.89×Politics & Society
Wok5.59×Food & Beverages
headspace6.52×Health
Goop3.72×Internet & Social Media
Home staging3.55×Home & Garden
Loincloth14.84×Fashion & Accessoires
The Nice Guys5.03×Movies & TV
Google Home3.74×Technology & Electronics
Grace Slick4.89×Music & Radio
Grinch2.23×Movies & TV
Glossier2.93×Beauty & Wellness
JamBase6.25×Music & Radio
Hibachi4.16×Food & Beverages
Cryptic crossword7.89×Technology & Electronics
Governor of Michigan3.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Andy Griffith Show audience
TraitClusterScore
PatriotismCONSERVATISM2.1
TraditionCONSERVATISM1.54
Price SensitivityPREMIUM1.36
SpiritualityBALANCE1.34
Family OrientationCONSERVATISM1.34
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for The Andy Griffith Show
CountryShare
United States89.7%
Canada2.3%
Australia1.2%

See The Andy Griffith Show audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Andy Griffith Show have in United States?

The Andy Griffith Show has an estimated audience of 1,351,628 people in United States, concentrated in Texas and California.

What is the gender split and age of The Andy Griffith Show fans?

46.2% of The Andy Griffith Show fans are female, 53.8% are male, with an average age of 53.7 years.

Which brands do The Andy Griffith Show fans like most?

The Andy Griffith Show fans show strongest brand affinity for Israel (4.54×), Suhr Guitars (30.69×), and Jeep Wagoneer (6.22×) over the country average.

Where do The Andy Griffith Show fans live in United States?

The Andy Griffith Show fans in United States are most concentrated in Texas (reach 90,713), California (reach 83,881), and Florida (reach 71,209). These three regions account for the largest share of the active audience.

What other brands do The Andy Griffith Show fans also like?

Beyond The Andy Griffith Show itself, the audience over-indexes on Suhr Guitars (30.69×), Jeep Wagoneer (6.22×), The Halal Guys (6.78×), and Pillow (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Andy Griffith Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.