Rascasse Audience Intelligence

The Andy Griffith Show Audience in United States

A data profile of the people who buy, follow and care about The Andy Griffith Show in United States — modelled from more than twelve digital signal sources. The Andy Griffith Show has an estimated audience of 1,366,489 people in United States.

#348among TV series in United States#1299among Movie / TV Show / Series in United States#3212in Movies & TV

The average The Andy Griffith Show fan in United States is 53.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Military press, Bob Newhart, Dwight Yoakam, with strongest over-indexing on Military press (27.11× the country average).

Demographically, the The Andy Griffith Show audience skews balanced with an average age of 53.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Andy Griffith Show fan in United States is balanced, around 53.7 years old, with strong Patriotism tendencies and a notable affinity for Military press.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Andy Griffith Show profile in United States.

Audience size
1.4M
in United States
Gender
46.2%♀
53.8% male
Age
53.7
average years
Country rank
#19006
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Andy Griffith Show viewers

46.2% are female, 53.8% are male, average age 53.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for The Andy Griffith Show audience in United States
MetricValue
Female46.2%
Male53.8%
Average age53.7
Estimated audience size1,366,489
Fig. 03

Age distribution

Ø 53.7
average years
Age distribution of the The Andy Griffith Show audience in United States
Age bracketShare%
16-192%
20-293%
30-397%
40-4920%
50+67%
Fig. 04

Worldwide distribution

89.5%

of the worldwide The Andy Griffith Show audience comes from United States.

Worldwide audience distribution share by country for The Andy Griffith Show
CountryShare
United States89.5%
Canada2.3%
Australia1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Andy Griffith Show audience in United States is strongest.

Fig. 05

Top regions by affinity

The Andy Griffith Show fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K2.04×
02Alabama~30K1.82×
03Kentucky~30K1.80×
04Tennessee~50K1.79×
05Mississippi~20K1.72×
06Arkansas~20K1.67×
07North Carolina~70K1.62×
08Oklahoma~20K1.44×
09South Carolina~30K1.43×
10Ohio~60K1.42×
11Indiana~30K1.41×
12Missouri~30K1.26×
13Louisiana~20K1.18×
14Georgia~50K1.15×
15Iowa~10K1.15×
16Kansas~10K1.14×
17Virginia~40K1.07×
18Idaho~7K1.03×
19South Dakota~3K1.02×
20Wisconsin~20K0.98×
21Montana~4K0.97×
22North Dakota~3K0.95×
23Illinois~40K0.88×
24Minnesota~20K0.88×
25Nebraska~6K0.88×
26Pennsylvania~40K0.87×
27Michigan~30K0.87×
28Utah~10K0.87×
29Maine~4K0.87×
30Vermont~2K0.86×
31Alaska~2K0.81×
32New Mexico~5K0.80×
33Maryland~20K0.77×
34New Hampshire~4K0.77×
35Delaware~3K0.77×
36Oregon~10K0.76×
37Rhode Island~3K0.76×
38Texas~90K0.75×
39Florida~70K0.73×
40Arizona~20K0.73×
41Colorado~20K0.72×
42Connecticut~9K0.67×
43Washington~20K0.66×
44Nevada~8K0.63×
45Washington, District of Columbia~3K0.62×
46Hawaii~3K0.59×
47New Jersey~20K0.58×
48Massachusetts~20K0.58×
49California~90K0.57×
50New York~40K0.57×
Fig. 06

Affinity by region

Affinity by region — The Andy Griffith Show, United States
0.57×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Andy Griffith Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Andy Griffith Show audience
#·InterestCategoryAffinity×
01Hawaii Five-0Movies & TV32.42×
02Bob NewhartMovies & TV29.06×
03MacGyverMovies & TV27.85×
04Military pressSports27.11×
05Dwight YoakamMusic & Radio23.43×
06Last Man Standing (U.S. TV series)Movies & TV20.83×
07School of RockMovies & TV20.06×
08Kris KristoffersonMusic & Radio19.90×
09Beverly Hills, 90210Movies & TV17.04×
10The Goldbergs (TV series)Movies & TV15.63×
11Antonio BrownSports15.19×
12Kenny RogersMusic & Radio13.46×
13Ron HowardMovies & TV12.15×
14Mission: ImpossibleMovies & TV11.61×
15Robert RedfordMovies & TV7.45×
16Cats (musical)Music & Radio7.14×
17Wheel of Fortune (U.S. game show)Movies & TV6.65×
18NostalgiaHome & Garden3.41×
19RedditInternet & Social Media2.52×
20Donald TrumpPolitics & Society1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Andy Griffith Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Andy Griffith Show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
TraditionCONSERVATISM1.83×
IndividualismJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Andy Griffith Show audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Andy Griffith Show have in United States?

The Andy Griffith Show has an estimated audience of 1,366,489 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Andy Griffith Show viewers?

46.2% of The Andy Griffith Show fans are female, 53.8% are male, with an average age of 53.7 years.

03

Which brands do The Andy Griffith Show fans like most?

The Andy Griffith Show fans show strongest brand affinity for Military press (27.11×), Bob Newhart (29.06×), and Dwight Yoakam (23.43×) over the country average.

04

Where do The Andy Griffith Show fans live in United States?

The Andy Griffith Show fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Andy Griffith Show fans also like?

Beyond The Andy Griffith Show itself, the audience over-indexes on Bob Newhart (29.06×), Dwight Yoakam (23.43×), MacGyver (27.85×), and School of Rock (20.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Andy Griffith Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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