Smoking (rolling paper) Audience in United States

Smoking (rolling paper) logo

Smoking (rolling paper) has an estimated audience of 1,655,095 people in United States. 61.6% are female, 38.4% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Alaska, Israel, 3D printing, Elsword, Ketchum, Idaho.

The average Smoking (rolling paper) fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Israel, 3D printing, with strongest over-indexing on Alaska (1.95× the country average). Demographically, the Smoking (rolling paper) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Smoking (rolling paper) fans

Demographic split for Smoking (rolling paper) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.0
Estimated audience size1,655,095

Audience persona

The typical Smoking (rolling paper) fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Smoking (rolling paper) in United States
RegionReachAffinity
California179,1750.98×
Texas146,7421.03×
New York111,8701.21×
Florida101,9180.91×
Pennsylvania64,0621.15×
Michigan54,4191.26×
North Carolina51,9471.04×
Illinois48,9480.89×
Georgia48,3080.95×
South Carolina48,0071.93×
Ohio46,8130.92×
Virginia40,7111.01×
Colorado35,7021.37×
Arizona34,5511.02×
Tennessee32,1970.97×
New Jersey31,7300.75×
Washington29,4650.89×
Indiana28,2620.93×
Maryland27,7300.97×
Louisiana27,5681.29×
Missouri26,4470.99×
Oklahoma26,0581.42×
Alabama24,8581.08×
Minnesota23,3970.99×
Massachusetts23,1520.71×
Kentucky20,9481.01×
Wisconsin20,4370.82×
Nevada16,5021.03×
Oregon16,4660.87×
Kansas15,3621.18×
Arkansas13,9731.02×
Mississippi12,6270.93×
Connecticut12,4860.75×
Iowa12,4320.91×
Maine11,9942.02×
Utah11,7330.79×
Montana8,3261.81×
West Virginia8,0951.05×
New Mexico6,9530.84×
Idaho6,9520.84×
Nebraska6,8520.83×
Hawaii5,5040.77×
New Hampshire4,9530.76×
Washington, District of Columbia3,6600.74×
South Dakota3,4050.89×
Rhode Island3,3480.64×
Delaware3,1280.68×
Alaska2,9060.82×
North Dakota2,8460.84×
Wyoming2,1930.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoking (rolling paper) audience
BrandAffinityCategory
Alaska1.95×Travel & Leisure
Israel2.14×Travel & Leisure
3D printing2.29×Technology & Electronics
Elsword13.88×Games
Ketchum, Idaho24.18×Travel & Leisure
Square foot gardening12.9×Home & Garden
Offaly GAA139.52×Sports
Home staging3.65×Home & Garden
Staycation2.17×Home & Garden
Steampunk3×Fashion & Accessoires
Khādī6×Home & Garden
Knauf Insulation13.88×Business & Career
Chanticleer (ensemble)6.46×Music & Radio
Winemaking1.95×Food & Beverages
Corona (band)2.41×Music & Radio
Jeep Wagoneer2.36×Cars & Mobility
Magazine (band)2.57×Music & Radio
ABC 7 Chicago1.62×Movies & TV
JibJab2.15×Internet & Social Media
Iron Man (film)1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoking (rolling paper) audience
TraitClusterScore
Risk AppetiteTHRILL1.9
TraditionCONSERVATISM1.63
Luxury OrientationPREMIUM1.54
Urban LifestyleOPEN1.44
PatriotismCONSERVATISM1.43
MindfulnessBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Smoking (rolling paper)
CountryShare
United States20.3%
Poland13.1%
Japan9.8%

See Smoking (rolling paper) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Smoking (rolling paper) have in United States?

Smoking (rolling paper) has an estimated audience of 1,655,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Smoking (rolling paper) fans?

61.6% of Smoking (rolling paper) fans are female, 38.4% are male, with an average age of 43.0 years.

Which brands do Smoking (rolling paper) fans like most?

Smoking (rolling paper) fans show strongest brand affinity for Alaska (1.95×), Israel (2.14×), and 3D printing (2.29×) over the country average.

Where do Smoking (rolling paper) fans live in United States?

Smoking (rolling paper) fans in United States are most concentrated in California (reach 179,175), Texas (reach 146,742), and New York (reach 111,870). These three regions account for the largest share of the active audience.

What other brands do Smoking (rolling paper) fans also like?

Beyond Smoking (rolling paper) itself, the audience over-indexes on Israel (2.14×), 3D printing (2.29×), Elsword (13.88×), and Ketchum, Idaho (24.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoking (rolling paper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.