Rascasse Audience Intelligence

Smoking (rolling paper) Target Market in United States

A data profile of the people who buy, follow and care about Smoking (rolling paper) in United States — modelled from more than twelve digital signal sources. Smoking (rolling paper) has an estimated audience of 1,588,429 people in United States.

#1758among Brand in United States#911in Home & Garden

The average Smoking (rolling paper) fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Popsicle, James Franco, Jonah Hill, with strongest over-indexing on Popsicle (110.69× the country average).

Demographically, the Smoking (rolling paper) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoking (rolling paper) fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Popsicle.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking (rolling paper) profile in United States.

Audience size
1.6M
in United States
Gender
61.6%♀
38.4% male
Age
43.0
average years
Country rank
#17005
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smoking (rolling paper)

61.6% are female, 38.4% are male, average age 43.0.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Smoking (rolling paper) audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.0
Estimated audience size1,588,429
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Smoking (rolling paper) audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Smoking (rolling paper) audience comes from United States.

Worldwide audience distribution share by country for Smoking (rolling paper)
CountryShare
United States19.5%
Poland13.5%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking (rolling paper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoking (rolling paper) customers by region in United States
#RegionReachAffinity×
01Maine~10K2.02×
02South Carolina~50K1.96×
03Montana~9K1.91×
04Oklahoma~30K1.37×
05Colorado~30K1.31×
06Louisiana~30K1.31×
07Michigan~60K1.28×
08Kansas~20K1.17×
09New York~100K1.15×
10Pennsylvania~60K1.10×
11Alabama~20K1.08×
12West Virginia~8K1.08×
13Nevada~20K1.03×
14Minnesota~20K1.02×
15Arkansas~10K1.02×
16Arizona~30K1.01×
17North Carolina~50K0.99×
18Virginia~40K0.99×
19Kentucky~20K0.99×
20Missouri~30K0.98×
21Wyoming~2K0.97×
22Texas~100K0.96×
23Maryland~30K0.96×
24Mississippi~10K0.96×
25South Dakota~4K0.96×
26Tennessee~30K0.95×
27California~200K0.94×
28Georgia~50K0.91×
29Iowa~10K0.91×
30Ohio~50K0.90×
31Indiana~30K0.90×
32Alaska~3K0.90×
33North Dakota~3K0.88×
34Florida~100K0.87×
35Washington~30K0.86×
36Idaho~7K0.86×
37Illinois~50K0.85×
38New Mexico~7K0.85×
39Nebraska~7K0.85×
40Oregon~20K0.84×
41Wisconsin~20K0.82×
42Hawaii~6K0.80×
43New Hampshire~5K0.80×
44Utah~10K0.79×
45Connecticut~10K0.76×
46New Jersey~30K0.75×
47Washington, District of Columbia~4K0.74×
48Delaware~3K0.74×
49Massachusetts~20K0.70×
50Rhode Island~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Smoking (rolling paper), United States
0.68×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking (rolling paper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking (rolling paper) audience
#·InterestCategoryAffinity×
01PopsicleFood & Beverages110.69×
02Jonah HillMovies & TV19.74×
03James FrancoMovies & TV19.57×
04Cheech MarinMovies & TV14.86×
05True RomanceMovies & TV14.17×
06Kirsten DunstMovies & TV13.88×
07Camel (cigarette)Food & Beverages13.88×
08Seth GreenMovies & TV13.88×
09Tobacco pipeFood & Beverages13.88×
10Sausage PartyMovies & TV13.88×
11ZippoFood & Beverages10.92×
12Isla FisherMovies & TV10.74×
13Austin Powers (film series)Movies & TV10.48×
14Alison BrieMovies & TV9.26×
15Jennifer Love HewittMovies & TV9.14×
16SmokingFood & Beverages6.46×
17Obsessed (2009 film)Movies & TV6.00×
18Kay JewelersFashion & Accessoires4.54×
19Sex and the CityMovies & TV3.68×
20J. C. PenneyShopping3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking (rolling paper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking (rolling paper) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Convenience OrientationPREMIUM1.44×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking (rolling paper) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Sports ActivityPOWER0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smoking (rolling paper)'s target market in United States?

Smoking (rolling paper)'s target market in United States covers an estimated 1,588,429 people, concentrated in California and Texas.

02

What is the gender split and age of Smoking (rolling paper) customers?

61.6% of the Smoking (rolling paper) audience are female, 38.4% are male, with an average age of 43.0 years.

03

Which brands do Smoking (rolling paper) fans like most?

Smoking (rolling paper) fans show strongest brand affinity for Popsicle (110.69×), James Franco (19.57×), and Jonah Hill (19.74×) over the country average.

04

Where do Smoking (rolling paper) fans live in United States?

Smoking (rolling paper) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking (rolling paper) fans also like?

Beyond Smoking (rolling paper) itself, the audience over-indexes on James Franco (19.57×), Jonah Hill (19.74×), Kirsten Dunst (13.88×), and Obsessed (2009 film) (6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smoking (rolling paper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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