Merck & Co. Audience in Germany
Merck & Co. has an estimated audience of 111,286 people in Germany. 30.8% are female, 69.2% are male, average age 41.5. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Eli Lilly, Tagesschau, Zoom!, Diabetes mellitus awareness, Clinical pharmacy.
The average Merck & Co. fan in Germany is 41.5 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Eli Lilly, Tagesschau, Zoom!, with strongest over-indexing on Eli Lilly (123.25× the country average). Demographically, the Merck & Co. audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Merck & Co. fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 41.5 |
| Estimated audience size | 111,286 |
Audience persona
The typical Merck & Co. fan in Germany is more male, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Eli Lilly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 83,605 | 4.03× |
| Nordrhein-Westfalen | 49,507 | 0.83× |
| Baden-Württemberg | 47,969 | 1.29× |
| Bayern | 46,868 | 1.07× |
| Rheinland-Pfalz | 17,492 | 1.28× |
| Niedersachsen | 15,891 | 0.6× |
| Berlin | 11,799 | 0.97× |
| Sachsen | 8,492 | 0.64× |
| Hamburg | 6,607 | 1.07× |
| Schleswig-Holstein | 6,410 | 0.66× |
| Brandenburg | 4,154 | 0.49× |
| Sachsen-Anhalt | 3,972 | 0.56× |
| Thüringen | 3,925 | 0.57× |
| Mecklenburg-Vorpommern | 2,652 | 0.51× |
| Saarland | 2,500 | 0.75× |
| Bremen | 1,620 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Lilly | 123.25× | Health |
| Tagesschau | 7.54× | Movies & TV |
| Zoom! | 20.83× | Business & Career |
| Diabetes mellitus awareness | 19.17× | Health |
| Clinical pharmacy | 31.4× | Health |
| Cancer awareness | 20× | Health |
| Wetter.com | 5.98× | Home & Garden |
| Doctor of Medicine | 15.5× | Business & Career |
| Roche | 28.33× | Business & Career |
| Journal of Biological Chemistry | 142.93× | News |
| Ozarks | 28.66× | Movies & TV |
| Alicia Vikander | 21.98× | Movies & TV |
| Novartis | 38.1× | Health |
| Model (people) | 6.3× | Fashion & Accessoires |
| Medical diagnosis | 14.32× | Health |
| Sanofi | 30.22× | Health |
| BioScience | 99.47× | Business & Career |
| Elizabeth Debicki | 22.85× | Movies & TV |
| Lilly Becker | 14.91× | Fashion & Accessoires |
| Smallville | 17.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Career Orientation | POWER | 1.63 |
| Family Orientation | CONSERVATISM | 1.45 |
| Sports Activity | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.42 |
| Need for Security | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.6% |
| Brazil | 7.3% |
See Merck & Co. audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
Frequently asked questions
How many fans does Merck & Co. have in Germany?
Merck & Co. has an estimated audience of 111,286 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Merck & Co. fans?
30.8% of Merck & Co. fans are female, 69.2% are male, with an average age of 41.5 years.
Which brands do Merck & Co. fans like most?
Merck & Co. fans show strongest brand affinity for Eli Lilly (123.25×), Tagesschau (7.54×), and Zoom! (20.83×) over the country average.
Where do Merck & Co. fans live in Germany?
Merck & Co. fans in Germany are most concentrated in Hessen (reach 83,605), Nordrhein-Westfalen (reach 49,507), and Baden-Württemberg (reach 47,969). These three regions account for the largest share of the active audience.
What other brands do Merck & Co. fans also like?
Beyond Merck & Co. itself, the audience over-indexes on Tagesschau (7.54×), Zoom! (20.83×), Diabetes mellitus awareness (19.17×), and Clinical pharmacy (31.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merck & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.