Rascasse Audience Intelligence

Roche Target Market in Germany

A data profile of the people who buy, follow and care about Roche in Germany — modelled from more than twelve digital signal sources. Roche has an estimated audience of 545,329 people in Germany.

#1431among Brand in Germany#842in Business & Career

The average Roche fan in Germany is 43.0 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Novartis, Sanofi, Biological engineering, with strongest over-indexing on Novartis (159.24× the country average).

Demographically, the Roche audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roche fan in Germany is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Novartis.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roche profile in Germany.

Audience size
545K
in Germany
Gender
58.6%♀
41.4% male
Age
43.0
average years
Country rank
#10937
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roche

58.6% are female, 41.4% are male, average age 43.0.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Roche audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size545,329
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Roche audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Roche audience comes from Germany.

Worldwide audience distribution share by country for Roche
CountryShare
Germany16.6%
United States12.8%
Switzerland12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roche audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roche customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K2.88×
02Rheinland-Pfalz~50K1.97×
03Bayern~200K1.72×
04Hessen~60K1.49×
05Berlin~20K0.95×
06Hamburg~10K0.87×
07Saarland~6K0.84×
08Nordrhein-Westfalen~90K0.77×
09Bremen~3K0.72×
10Niedersachsen~40K0.66×
11Thüringen~9K0.66×
12Schleswig-Holstein~10K0.64×
13Sachsen~20K0.61×
14Brandenburg~10K0.59×
15Sachsen-Anhalt~8K0.59×
16Mecklenburg-Vorpommern~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Roche, Germany
0.57×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roche audience
#·InterestCategoryAffinity×
01NovartisHealth159.24×
02Biological engineeringBusiness & Career51.79×
03Merck & Co.Health28.33×
04SanofiHealth26.71×
05PfizerHealth21.05×
06Once upon a timeMovies & TV19.83×
07Brenda SongFashion & Accessoires19.83×
08High School DxDMovies & TV16.17×
09Stefan ZweigLiterature15.62×
10Vuelta a EspañaSports10.76×
11Molecular biologyHealth10.52×
12Jimmy KimmelMovies & TV10.07×
13BiotechnologyBusiness & Career7.91×
14Pharmaceutical industryBusiness & Career7.45×
15Non-alcoholic beverageFood & Beverages6.04×
16Novo NordiskHealth5.95×
17FundraisingBusiness & Career4.09×
18NatureHome & Garden2.14×
19TagesschauMovies & TV1.86×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roche audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Need for SecurityCONSERVATISM1.63×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roche audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roche's target market in Germany?

Roche's target market in Germany covers an estimated 545,329 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Roche customers?

58.6% of the Roche audience are female, 41.4% are male, with an average age of 43.0 years.

03

Which brands do Roche fans like most?

Roche fans show strongest brand affinity for Novartis (159.24×), Sanofi (26.71×), and Biological engineering (51.79×) over the country average.

04

Where do Roche fans live in Germany?

Roche fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Roche fans also like?

Beyond Roche itself, the audience over-indexes on Sanofi (26.71×), Biological engineering (51.79×), Merck & Co. (28.33×), and Vuelta a España (10.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Roche audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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