Roche Audience in Germany
Roche has an estimated audience of 576,006 people in Germany. 52.9% are female, 47.1% are male, average age 46.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Novartis, Vacation rental, Western Union, Pharmaceutical industry.
The average Roche fan in Germany is 46.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Novartis, Vacation rental, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Roche audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Roche fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 46.7 |
| Estimated audience size | 576,006 |
Audience persona
The typical Roche fan in Germany is balanced, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 221,888 | 2.82× |
| Bayern | 165,350 | 1.79× |
| Nordrhein-Westfalen | 101,213 | 0.8× |
| Hessen | 67,386 | 1.54× |
| Rheinland-Pfalz | 51,498 | 1.78× |
| Niedersachsen | 37,051 | 0.66× |
| Berlin | 26,603 | 1.03× |
| Sachsen | 17,291 | 0.61× |
| Schleswig-Holstein | 12,813 | 0.62× |
| Hamburg | 11,980 | 0.92× |
| Brandenburg | 9,566 | 0.54× |
| Thüringen | 8,770 | 0.6× |
| Sachsen-Anhalt | 7,521 | 0.5× |
| Saarland | 5,161 | 0.73× |
| Mecklenburg-Vorpommern | 4,943 | 0.45× |
| Bremen | 3,020 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Novartis | 46.42× | Health |
| Vacation rental | 10.64× | Travel & Leisure |
| Western Union | 5.77× | Business & Career |
| Pharmaceutical industry | 10.39× | Business & Career |
| Sanofi | 20.71× | Health |
| Once upon a time | 19.83× | Movies & TV |
| Merck & Co. | 22.27× | Health |
| Stefan Zweig | 18.87× | Literature |
| Satire | 4.64× | Literature |
| Elfen Lied | 25.13× | Literature |
| Novo Nordisk | 7.03× | Health |
| Brenda Song | 19.83× | Fashion & Accessoires |
| High School DxD | 17.63× | Movies & TV |
| Hygiene | 3.18× | Beauty & Wellness |
| Self care | 3.27× | Health |
| Christopher Lloyd | 10.53× | Movies & TV |
| German television comedy | 5.19× | Movies & TV |
| Vagabond (manga) | 12.39× | Literature |
| Vacations | 2.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.55 |
| Family Orientation | CONSERVATISM | 1.52 |
| Individualism | JOY | 1.42 |
| Tradition | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.8% |
| United States | 13.1% |
| Switzerland | 12.2% |
See Roche audiences in other countries
More Business & Career audiences in Germany
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- IKEA (19,312,673)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Roche have in Germany?
Roche has an estimated audience of 576,006 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Roche fans?
52.9% of Roche fans are female, 47.1% are male, with an average age of 46.7 years.
Which brands do Roche fans like most?
Roche fans show strongest brand affinity for JACK & JONES (75.56×), Novartis (46.42×), and Vacation rental (10.64×) over the country average.
Where do Roche fans live in Germany?
Roche fans in Germany are most concentrated in Baden-Württemberg (reach 221,888), Bayern (reach 165,350), and Nordrhein-Westfalen (reach 101,213). These three regions account for the largest share of the active audience.
What other brands do Roche fans also like?
Beyond Roche itself, the audience over-indexes on Novartis (46.42×), Vacation rental (10.64×), Western Union (5.77×), and Pharmaceutical industry (10.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.