Roche Audience in United States

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Roche has an estimated audience of 448,659 people in United States. 60.1% are female, 39.9% are male, average age 47.5. Top regions: California, New York, Indiana. Top brand affinities: Israel, Jingoism, Elsword, Layne Staley, Brunello Cucinelli.

The average Roche fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Indiana. Top brand affinities include Israel, Jingoism, Elsword, with strongest over-indexing on Israel (1.85× the country average). Demographically, the Roche audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Roche fans

Demographic split for Roche audience in United States
MetricValue
Female60.1%
Male39.9%
Average age47.5
Estimated audience size448,659

Audience persona

The typical Roche fan in United States is more female, around 47.5 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Roche in United States
RegionReachAffinity
California100,8332.04×
New York38,7651.55×
Indiana37,9164.63×
Texas32,3510.84×
Massachusetts26,2632.97×
Florida25,0670.83×
New Jersey22,0511.93×
Pennsylvania17,8261.18×
Illinois17,1671.15×
Arizona16,8041.83×
North Carolina13,5141×
Georgia12,5430.91×
Virginia12,1431.11×
Ohio11,8410.86×
Michigan10,3990.89×
Washington9,6971.08×
Maryland9,0941.18×
Tennessee6,6500.74×
Colorado6,6090.93×
Missouri5,8420.81×
Minnesota5,7900.9×
Wisconsin5,2990.78×
Oregon5,1050.99×
Connecticut4,9621.1×
South Carolina4,8180.71×
Kentucky3,8950.69×
Alabama3,8480.61×
Louisiana3,4620.6×
Utah3,0560.76×
Nevada2,9830.69×
Oklahoma2,7320.55×
Washington, District of Columbia2,5481.89×
Kansas2,2720.64×
Iowa2,2020.6×
Arkansas2,1520.58×
Mississippi1,9650.53×
New Hampshire1,7991.02×
Rhode Island1,6891.18×
New Mexico1,3780.61×
West Virginia1,3420.64×
Maine1,2930.8×
Nebraska1,2640.56×
Hawaii1,2360.64×
Idaho1,1180.5×
Delaware1,0720.87×
Montana7210.58×
Vermont6650.84×
South Dakota4390.42×
North Dakota4230.46×
Alaska4130.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roche audience
BrandAffinityCategory
Israel1.85×Travel & Leisure
Jingoism1.73×Politics & Society
Elsword11.52×Games
Layne Staley4.18×Music & Radio
Brunello Cucinelli4.55×Fashion & Accessoires
Jeep Wagoneer3.34×Cars & Mobility
Iron Man (film)2.55×Movies & TV
Cam Ward1.78×Sports
Public speaking1.82×Politics & Society
Home staging2.36×Home & Garden
Ghost Tours23.34×Travel & Leisure
Noodle (Gorillaz)1.59×Music & Radio
Urban horticulture1.53×Home & Garden
Eli Lilly2.93×Health
Solo climbing2.61×Sports
Keeper (password manager)2.42×Technology & Electronics
Salman Khan2.92×Movies & TV
The Other Woman (2009 film)3.15×Movies & TV
Shiba Inu2.53×Pets & Animals
Cadillac Ranch3.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roche audience
TraitClusterScore
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.71
Family OrientationCONSERVATISM1.59
Price SensitivityPREMIUM1.46
SustainabilityBALANCE1.25
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Roche
CountryShare
Germany16.8%
United States13.1%
Switzerland12.2%

See Roche audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Roche have in United States?

Roche has an estimated audience of 448,659 people in United States, concentrated in California and New York.

What is the gender split and age of Roche fans?

60.1% of Roche fans are female, 39.9% are male, with an average age of 47.5 years.

Which brands do Roche fans like most?

Roche fans show strongest brand affinity for Israel (1.85×), Jingoism (1.73×), and Elsword (11.52×) over the country average.

Where do Roche fans live in United States?

Roche fans in United States are most concentrated in California (reach 100,833), New York (reach 38,765), and Indiana (reach 37,916). These three regions account for the largest share of the active audience.

What other brands do Roche fans also like?

Beyond Roche itself, the audience over-indexes on Jingoism (1.73×), Elsword (11.52×), Layne Staley (4.18×), and Brunello Cucinelli (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.