Rascasse Audience Intelligence

Roche Target Market in United States

A data profile of the people who buy, follow and care about Roche in United States — modelled from more than twelve digital signal sources. Roche has an estimated audience of 419,657 people in United States.

#4202among Brand in United States#2497in Business & Career

The average Roche fan in United States is 47.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Indiana, New York.

Top brand affinities include Sanofi, Novartis, Sustainable energy, with strongest over-indexing on Sanofi (63.02× the country average).

Demographically, the Roche audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roche fan in United States is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Sanofi.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roche profile in United States.

Audience size
420K
in United States
Gender
62.0%♀
38.0% male
Age
47.3
average years
Country rank
#40531
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roche

62.0% are female, 38.0% are male, average age 47.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Roche audience in United States
MetricValue
Female62.0%
Male38.0%
Average age47.3
Estimated audience size419,657
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Roche audience in United States
Age bracketShare%
16-199%
20-2911%
30-3913%
40-4920%
50+47%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Roche audience comes from United States.

Worldwide audience distribution share by country for Roche
CountryShare
Germany16.6%
United States12.8%
Switzerland12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roche audience in United States is strongest.

Fig. 05

Top regions by affinity

Roche customers by region in United States
#RegionReachAffinity×
01Indiana~40K4.51×
02Massachusetts~30K2.89×
03Arizona~20K1.96×
04California~90K1.91×
05New Jersey~20K1.86×
06Washington, District of Columbia~2K1.73×
07New York~40K1.43×
08Rhode Island~2K1.18×
09Maryland~9K1.16×
10Pennsylvania~20K1.15×
11Connecticut~5K1.12×
12Illinois~20K1.09×
13New Hampshire~2K1.08×
14Washington~9K1.07×
15North Carolina~10K1.00×
16Virginia~10K0.97×
17Oregon~5K0.97×
18Colorado~7K0.94×
19Delaware~1K0.92×
20Vermont<1K0.92×
21Minnesota~6K0.90×
22Georgia~10K0.89×
23Maine~1K0.89×
24Michigan~10K0.87×
25Ohio~10K0.84×
26Texas~30K0.82×
27Wisconsin~5K0.82×
28Florida~20K0.81×
29Alaska<1K0.81×
30Missouri~6K0.80×
31Utah~3K0.80×
32Montana<1K0.80×
33West Virginia~2K0.78×
34North Dakota<1K0.78×
35Tennessee~7K0.77×
36South Dakota<1K0.77×
37Kentucky~4K0.76×
38Kansas~3K0.76×
39South Carolina~5K0.75×
40New Mexico~2K0.75×
41Hawaii~1K0.75×
42Nevada~3K0.73×
43Louisiana~4K0.72×
44Mississippi~3K0.70×
45Arkansas~3K0.70×
46Nebraska~2K0.70×
47Alabama~4K0.69×
48Iowa~2K0.69×
49Idaho~2K0.69×
50Oklahoma~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Roche, United States
0.64×1.00×4.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roche audience
#·InterestCategoryAffinity×
01SanofiHealth63.02×
02Boehringer IngelheimHealth36.34×
03NovartisHealth24.49×
04AsurionBusiness & Career18.66×
05Elderly careHealth12.54×
06PfizerHealth8.48×
07Sustainable energyHome & Garden6.45×
08BiotechnologyBusiness & Career6.35×
09Retail bankingBusiness & Career5.43×
10Renewable energyBusiness & Career4.80×
11FedExBusiness & Career4.49×
12Online bankingBusiness & Career4.28×
13Mortgage loansBusiness & Career3.07×
14Discount storesShopping2.76×
15Vehicle insuranceCars & Mobility2.72×
16Shopping mallsShopping2.17×
17PinterestInternet & Social Media2.15×
18McDonald'sFood & Beverages2.15×
19SubwayFood & Beverages2.10×
20WalgreensShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roche audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.24×
Career OrientationPOWER2.30×
SustainabilityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roche audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roche's target market in United States?

Roche's target market in United States covers an estimated 419,657 people, concentrated in California and Indiana.

02

What is the gender split and age of Roche customers?

62.0% of the Roche audience are female, 38.0% are male, with an average age of 47.3 years.

03

Which brands do Roche fans like most?

Roche fans show strongest brand affinity for Sanofi (63.02×), Novartis (24.49×), and Sustainable energy (6.45×) over the country average.

04

Where do Roche fans live in United States?

Roche fans in United States are most concentrated in California (reach ~90K), Indiana (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Roche fans also like?

Beyond Roche itself, the audience over-indexes on Novartis (24.49×), Sustainable energy (6.45×), Boehringer Ingelheim (36.34×), and FedEx (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Roche audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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