Pfizer Audience in Germany
Pfizer has an estimated audience of 249,366 people in Germany. 55.5% are female, 44.5% are male, average age 40.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Tagesschau, Merck & Co., Roche, Bauhaus, MoneyGram.
The average Pfizer fan in Germany is 40.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Tagesschau, Merck & Co., Roche, with strongest over-indexing on Tagesschau (10.69× the country average). Demographically, the Pfizer audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Pfizer fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.8 |
| Estimated audience size | 249,366 |
Audience persona
The typical Pfizer fan in Germany is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 60,110 | 1.77× |
| Nordrhein-Westfalen | 54,845 | 1.01× |
| Bayern | 46,251 | 1.15× |
| Hessen | 27,058 | 1.42× |
| Berlin | 19,160 | 1.72× |
| Niedersachsen | 18,727 | 0.77× |
| Rheinland-Pfalz | 13,970 | 1.12× |
| Sachsen | 10,054 | 0.82× |
| Schleswig-Holstein | 7,219 | 0.81× |
| Brandenburg | 6,863 | 0.89× |
| Hamburg | 6,491 | 1.15× |
| Thüringen | 4,159 | 0.65× |
| Sachsen-Anhalt | 3,940 | 0.61× |
| Mecklenburg-Vorpommern | 2,934 | 0.62× |
| Saarland | 2,363 | 0.77× |
| Bremen | 1,537 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 10.69× | Movies & TV |
| Merck & Co. | 33.95× | Health |
| Roche | 21.05× | Business & Career |
| Bauhaus | 3.84× | Shopping |
| MoneyGram | 12.63× | Business & Career |
| Peace | 11.3× | Politics & Society |
| Shop Apotheke | 4.46× | Shopping |
| Eli Lilly | 33.89× | Health |
| Elmex | 16.89× | Beauty & Wellness |
| Pneumonia | 20.84× | Health |
| Health maintenance organization | 8.99× | Business & Career |
| Xavier Naidoo | 8.36× | Music & Radio |
| Electronic (band) | 5.81× | Music & Radio |
| DocMorris | 3.44× | Health |
| Apothecary | 19.34× | Health |
| Electric toothbrush | 7.62× | Health |
| Naturschutzgebiet | 27.41× | Travel & Leisure |
| Right of asylum | 19.19× | Politics & Society |
| The Epoch Times | 4.88× | News |
| Bild | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.51 |
| Family Orientation | CONSERVATISM | 1.48 |
| Convenience Orientation | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.47 |
| Individualism | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Brazil | 7.8% |
| Italy | 4.1% |
See Pfizer audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
Frequently asked questions
How many fans does Pfizer have in Germany?
Pfizer has an estimated audience of 249,366 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Pfizer fans?
55.5% of Pfizer fans are female, 44.5% are male, with an average age of 40.8 years.
Which brands do Pfizer fans like most?
Pfizer fans show strongest brand affinity for Tagesschau (10.69×), Merck & Co. (33.95×), and Roche (21.05×) over the country average.
Where do Pfizer fans live in Germany?
Pfizer fans in Germany are most concentrated in Baden-Württemberg (reach 60,110), Nordrhein-Westfalen (reach 54,845), and Bayern (reach 46,251). These three regions account for the largest share of the active audience.
What other brands do Pfizer fans also like?
Beyond Pfizer itself, the audience over-indexes on Merck & Co. (33.95×), Roche (21.05×), Bauhaus (3.84×), and MoneyGram (12.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pfizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.