Health maintenance organization Audience in Germany
Health maintenance organization has an estimated audience of 1,101,135 people in Germany. 56.6% are female, 43.4% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Kieser Training, Jack White, Cocktail, Esra Erol.
The average Health maintenance organization fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Kieser Training, Jack White, with strongest over-indexing on Rossmann (2.04× the country average). Demographically, the Health maintenance organization audience skews more female with an average age of 45.0, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health maintenance organization fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.0 |
| Estimated audience size | 1,101,135 |
Audience persona
The typical Health maintenance organization fan in Germany is more female, around 45.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 261,509 | 1.09× |
| Bayern | 151,275 | 0.85× |
| Baden-Württemberg | 122,070 | 0.81× |
| Niedersachsen | 102,820 | 0.96× |
| Hessen | 72,304 | 0.86× |
| Sachsen | 61,605 | 1.14× |
| Berlin | 52,972 | 1.08× |
| Rheinland-Pfalz | 49,988 | 0.91× |
| Brandenburg | 42,675 | 1.25× |
| Schleswig-Holstein | 36,103 | 0.91× |
| Sachsen-Anhalt | 35,252 | 1.24× |
| Thüringen | 30,215 | 1.08× |
| Hamburg | 25,413 | 1.02× |
| Mecklenburg-Vorpommern | 22,958 | 1.09× |
| Saarland | 12,316 | 0.91× |
| Bremen | 7,557 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.04× | Shopping |
| Kieser Training | 5.65× | Sports |
| Jack White | 2.56× | Movies & TV |
| Cocktail | 1.53× | Food & Beverages |
| Esra Erol | 5.59× | Movies & TV |
| Google Home | 5.27× | Technology & Electronics |
| VfL Wolfsburg | 1.51× | Sports |
| Time (magazine) | 1.66× | News |
| Samanyolu Haber | 2.89× | Movies & TV |
| Este, Veneto | 1.59× | Travel & Leisure |
| Manor | 4.61× | Shopping |
| Clermont Foot | 13.13× | Sports |
| Brunello Cucinelli | 2.59× | Fashion & Accessoires |
| Hostelworld | 3.3× | Travel & Leisure |
| Metamorphoses | 1.72× | Literature |
| Mathematical economics | 4.7× | Business & Career |
| Scratching post | 2.96× | Pets & Animals |
| Emperor Entertainment Group | 1.88× | Business & Career |
| Solo climbing | 1.94× | Sports |
| Faun (band) | 2.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Need for Security | CONSERVATISM | 1.55 |
| Pet Ownership | JOY | 1.32 |
| Community Orientation | OPEN | 1.29 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 12.1% |
| Philippines | 6.9% |
See Health maintenance organization audiences in other countries
- Health maintenance organization — United States
- Health maintenance organization — United Kingdom
- Health maintenance organization — France
- Health maintenance organization — Italy
- Health maintenance organization — Spain
- Health maintenance organization — Brazil
- Health maintenance organization — Japan
- Health maintenance organization — South Korea
- Health maintenance organization — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health maintenance organization have in Germany?
Health maintenance organization has an estimated audience of 1,101,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health maintenance organization fans?
56.6% of Health maintenance organization fans are female, 43.4% are male, with an average age of 45.0 years.
Which brands do Health maintenance organization fans like most?
Health maintenance organization fans show strongest brand affinity for Rossmann (2.04×), Kieser Training (5.65×), and Jack White (2.56×) over the country average.
Where do Health maintenance organization fans live in Germany?
Health maintenance organization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 261,509), Bayern (reach 151,275), and Baden-Württemberg (reach 122,070). These three regions account for the largest share of the active audience.
What other brands do Health maintenance organization fans also like?
Beyond Health maintenance organization itself, the audience over-indexes on Kieser Training (5.65×), Jack White (2.56×), Cocktail (1.53×), and Esra Erol (5.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health maintenance organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.