Rascasse Audience Intelligence

Health maintenance organization Audience in Germany

A data profile of the people who buy, follow and care about Health maintenance organization in Germany — modelled from more than twelve digital signal sources. Health maintenance organization has an estimated audience of 1,101,135 people in Germany.

#2946among Topic in Germany#535in Business & Career

The average Health maintenance organization fan in Germany is 45.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eric Trump, Tagesschau, CHECK24, with strongest over-indexing on Eric Trump (42.06× the country average).

Demographically, the Health maintenance organization audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health maintenance organization fan in Germany is more female, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Eric Trump.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health maintenance organization profile in Germany.

Audience size
1.1M
in Germany
Gender
56.6%♀
43.4% male
Age
45.0
average years
Country rank
#5984
Topic in Germany
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health maintenance organization fans

56.6% are female, 43.4% are male, average age 45.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Health maintenance organization audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age45.0
Estimated audience size1,101,135
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Health maintenance organization audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4928%
50+31%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Health maintenance organization audience comes from Germany.

Worldwide audience distribution share by country for Health maintenance organization
CountryShare
United States27.3%
Germany12.1%
Philippines6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health maintenance organization audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health maintenance organization fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.41×
02Brandenburg~50K1.38×
03Mecklenburg-Vorpommern~30K1.29×
04Sachsen~70K1.28×
05Thüringen~40K1.26×
06Nordrhein-Westfalen~200K1.02×
07Berlin~50K0.99×
08Niedersachsen~100K0.92×
09Hamburg~20K0.91×
10Saarland~10K0.89×
11Schleswig-Holstein~30K0.88×
12Rheinland-Pfalz~50K0.83×
13Bayern~100K0.79×
14Hessen~60K0.77×
15Bremen~7K0.74×
16Baden-Württemberg~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Health maintenance organization, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health maintenance organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health maintenance organization audience
#·InterestCategoryAffinity×
01Eric TrumpPolitics & Society42.06×
02Rita WilsonMovies & TV21.15×
03OboeMusic & Radio13.32×
04The Epoch TimesNews6.81×
05Health insuranceBusiness & Career5.10×
06Heat pumpHome & Garden5.06×
07TagesschauMovies & TV4.17×
08FocusNews3.36×
09CHECK24Business & Career3.32×
10PostbankBusiness & Career2.96×
11Aral AGCars & Mobility2.86×
12Deutsche BankBusiness & Career2.75×
13CommerzbankBusiness & Career2.65×
14SparkasseBusiness & Career2.46×
15Breaking newsMovies & TV2.24×
16House musicMusic & Radio2.21×
17BankingBusiness & Career2.16×
18Obi (store)Shopping1.95×
19LidlShopping1.75×
20EdekaShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health maintenance organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health maintenance organization audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
Community OrientationOPEN1.50×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health maintenance organization audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health maintenance organization have in Germany?

Health maintenance organization has an estimated audience of 1,101,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health maintenance organization fans?

56.6% of Health maintenance organization fans are female, 43.4% are male, with an average age of 45.0 years.

03

Which brands do Health maintenance organization fans like most?

Health maintenance organization fans show strongest brand affinity for Eric Trump (42.06×), Tagesschau (4.17×), and CHECK24 (3.32×) over the country average.

04

Where do Health maintenance organization fans live in Germany?

Health maintenance organization fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Health maintenance organization fans also like?

Beyond Health maintenance organization itself, the audience over-indexes on Tagesschau (4.17×), CHECK24 (3.32×), The Epoch Times (6.81×), and Rita Wilson (21.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Health maintenance organization audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health maintenance organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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