Rascasse Audience Intelligence

Health maintenance organization Audience in United States

A data profile of the people who buy, follow and care about Health maintenance organization in United States — modelled from more than twelve digital signal sources. Health maintenance organization has an estimated audience of 2,485,918 people in United States.

#5634among Topic in United States#949in Business & Career

The average Health maintenance organization fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Sustainable energy, Mortgage loans, with strongest over-indexing on Renewable energy (6.66× the country average).

Demographically, the Health maintenance organization audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health maintenance organization fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Renewable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health maintenance organization profile in United States.

Audience size
2.5M
in United States
Gender
66.4%♀
33.6% male
Age
46.9
average years
Country rank
#11968
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health maintenance organization fans

66.4% are female, 33.6% are male, average age 46.9.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Health maintenance organization audience in United States
MetricValue
Female66.4%
Male33.6%
Average age46.9
Estimated audience size2,485,918
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Health maintenance organization audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4922%
50+42%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Health maintenance organization audience comes from United States.

Worldwide audience distribution share by country for Health maintenance organization
CountryShare
United States27.3%
Germany12.1%
Philippines6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health maintenance organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Health maintenance organization fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.35×
02Wisconsin~50K1.26×
03Washington, District of Columbia~9K1.26×
04New York~200K1.23×
05Virginia~70K1.16×
06Georgia~90K1.15×
07Texas~200K1.13×
08Florida~200K1.13×
09Maryland~50K1.10×
10Alabama~40K1.09×
11Hawaii~10K1.09×
12Illinois~90K1.07×
13Kansas~20K1.06×
14Washington~50K1.05×
15Connecticut~30K1.04×
16Nevada~20K1.03×
17Arkansas~20K1.03×
18Massachusetts~50K1.02×
19New Jersey~60K1.01×
20Kentucky~30K1.00×
21Iowa~20K1.00×
22Rhode Island~8K1.00×
23Louisiana~30K0.99×
24South Dakota~6K0.99×
25Utah~20K0.98×
26Mississippi~20K0.98×
27West Virginia~10K0.98×
28Tennessee~50K0.97×
29Minnesota~30K0.97×
30North Dakota~5K0.97×
31North Carolina~70K0.96×
32Oregon~30K0.96×
33Idaho~10K0.96×
34Indiana~40K0.95×
35South Carolina~40K0.95×
36Oklahoma~30K0.95×
37Arizona~50K0.94×
38Vermont~4K0.94×
39Pennsylvania~80K0.93×
40Ohio~70K0.93×
41New Mexico~10K0.93×
42New Hampshire~9K0.93×
43Alaska~5K0.93×
44Nebraska~10K0.92×
45Michigan~60K0.91×
46Colorado~40K0.91×
47Missouri~40K0.90×
48Maine~8K0.89×
49Montana~6K0.89×
50Delaware~6K0.89×
Fig. 06

Affinity by region

Affinity by region — Health maintenance organization, United States
0.89×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health maintenance organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health maintenance organization audience
#·InterestCategoryAffinity×
01Elderly careHealth14.34×
02Cricket World CupSports14.34×
03Sustainable energyHome & Garden7.24×
04Renewable energyBusiness & Career6.66×
05Online bankingBusiness & Career5.63×
06QVCMovies & TV4.69×
07CitibankBusiness & Career4.55×
08Health insuranceBusiness & Career4.47×
09Vehicle insuranceCars & Mobility4.34×
10FedExBusiness & Career4.20×
11Mortgage loansBusiness & Career4.13×
12First class travelTravel & Leisure4.02×
13Discount storesShopping3.44×
14Solar energyHome & Garden3.36×
15Shopping mallsShopping2.81×
16PinterestInternet & Social Media2.78×
17Organic foodFood & Beverages2.51×
18McDonald'sFood & Beverages2.41×
19AirbnbTravel & Leisure2.17×
20FurnitureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health maintenance organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health maintenance organization audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.61×
PatriotismCONSERVATISM2.45×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health maintenance organization audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.84×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health maintenance organization have in United States?

Health maintenance organization has an estimated audience of 2,485,918 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health maintenance organization fans?

66.4% of Health maintenance organization fans are female, 33.6% are male, with an average age of 46.9 years.

03

Which brands do Health maintenance organization fans like most?

Health maintenance organization fans show strongest brand affinity for Renewable energy (6.66×), Sustainable energy (7.24×), and Mortgage loans (4.13×) over the country average.

04

Where do Health maintenance organization fans live in United States?

Health maintenance organization fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Health maintenance organization fans also like?

Beyond Health maintenance organization itself, the audience over-indexes on Sustainable energy (7.24×), Mortgage loans (4.13×), Elderly care (14.34×), and Pinterest (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Health maintenance organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health maintenance organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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