Health maintenance organization Audience in United States
Health maintenance organization has an estimated audience of 2,485,918 people in United States. 66.4% are female, 33.6% are male, average age 46.9. Top brand affinities: Pro-Ject, Electrolyte, Voter registration, Israel, Elsword.
Top brand affinities include Pro-Ject, Electrolyte, Voter registration, with strongest over-indexing on Pro-Ject (8.15× the country average). Demographically, the Health maintenance organization audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Pet Ownership, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Health maintenance organization fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 46.9 |
| Estimated audience size | 2,485,918 |
Audience persona
The typical Health maintenance organization fan in United States is more female, around 46.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 8.15× | Music & Radio |
| Electrolyte | 6.61× | Health |
| Voter registration | 6.71× | Politics & Society |
| Israel | 2.39× | Travel & Leisure |
| Elsword | 16.25× | Games |
| Layne Staley | 5.51× | Music & Radio |
| Jeep Wagoneer | 4.89× | Cars & Mobility |
| UK garage | 4.17× | Music & Radio |
| Dental hygienist | 4.02× | Health |
| Algebra | 7.99× | Business & Career |
| Kansas | 1.52× | Travel & Leisure |
| Justice | 1.64× | Politics & Society |
| Staycation | 1.87× | Home & Garden |
| Stamp collecting | 2.58× | Home & Garden |
| Corona (band) | 3.05× | Music & Radio |
| JDSU | 1.53× | Business & Career |
| Fat Albert (film) | 4.29× | Movies & TV |
| Cam Ward | 1.81× | Sports |
| Nurse education | 1.51× | Kids & Family |
| Haverford College | 12.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| Need for Security | CONSERVATISM | 1.6 |
| Patriotism | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.46 |
| Price Sensitivity | PREMIUM | 1.45 |
| Career Orientation | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 12.1% |
| Philippines | 6.9% |
See Health maintenance organization audiences in other countries
- Health maintenance organization — Germany
- Health maintenance organization — United Kingdom
- Health maintenance organization — France
- Health maintenance organization — Italy
- Health maintenance organization — Spain
- Health maintenance organization — Brazil
- Health maintenance organization — Japan
- Health maintenance organization — South Korea
- Health maintenance organization — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Health maintenance organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.