Pneumonia Audience in Germany

Pneumonia logo

Pneumonia has an estimated audience of 231,242 people in Germany. 73.9% are female, 26.1% are male, average age 50.4. Top brand affinities: Kieser Training, Esra Erol, Artistic inspiration, Pillow, Samanyolu Haber.

Top brand affinities include Kieser Training, Esra Erol, Artistic inspiration, with strongest over-indexing on Kieser Training (11.26× the country average). Demographically, the Pneumonia audience skews more female with an average age of 50.4, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security.

Category: Health · Type: Topic

Demographics of Pneumonia fans

Demographic split for Pneumonia audience in Germany
MetricValue
Female73.9%
Male26.1%
Average age50.4
Estimated audience size231,242

Audience persona

The typical Pneumonia fan in Germany is more female, around 50.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kieser Training.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pneumonia audience
BrandAffinityCategory
Kieser Training11.26×Sports
Esra Erol12.34×Movies & TV
Artistic inspiration2.06×Arts & Culture
Pillow1.76×Home & Garden
Samanyolu Haber4.87×Movies & TV
Progressive rock1.66×Music & Radio
Manor7.78×Shopping
Israel1.97×Travel & Leisure
FAO Schwarz20×Shopping
Stradivarius1.52×Shopping
Natural rubber2.12×Cars & Mobility
Time (magazine)1.67×News
Fat-tailed sheep16×Pets & Animals
The Hollies (Official)4.86×Music & Radio
Mathematical economics6.33×Business & Career
Ho, GhanaTravel & Leisure
Loincloth1.92×Fashion & Accessoires
Corona (band)1.6×Music & Radio
Emperor Entertainment Group2.41×Business & Career
Grimma5.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pneumonia audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Need for SecurityCONSERVATISM2.06
Family OrientationCONSERVATISM1.7
Pet OwnershipJOY1.67
SustainabilityBALANCE1.42
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Pneumonia
CountryShare
United States31.0%
Indonesia9.9%
Malaysia6.6%

See Pneumonia audiences in other countries

More Health audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pneumonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.