A data profile of the people who buy, follow and care about Pneumonia in United States — modelled from more than twelve digital signal sources. Pneumonia has an estimated audience of 2,853,544 people in United States.
The average Pneumonia fan in United States is 49.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Tax deduction, Life insurance, Health care, with strongest over-indexing on Tax deduction (12.34× the country average).
Demographically, the Pneumonia audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pneumonia fan in United States is more female, around 49.2 years old, with strong Community Orientation tendencies and a notable affinity for Tax deduction.
The key figures that characterise the Pneumonia profile in United States.
63.3% are female, 36.7% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 49.2 |
| Estimated audience size | 2,853,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 56% |
of the worldwide Pneumonia audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.5% |
| Indonesia | 9.7% |
| Malaysia | 6.5% |
Where the Pneumonia audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~400K | 1.27× | |
| 02 | Hawaii | ~20K | 1.24× | |
| 03 | Utah | ~30K | 1.21× | |
| 04 | Arizona | ~70K | 1.12× | |
| 05 | Alaska | ~7K | 1.12× | |
| 06 | New Mexico | ~20K | 1.11× | |
| 07 | Texas | ~300K | 1.10× | |
| 08 | Arkansas | ~30K | 1.09× | |
| 09 | North Carolina | ~90K | 1.08× | |
| 10 | Nevada | ~30K | 1.08× | |
| 11 | Washington | ~60K | 1.07× | |
| 12 | Mississippi | ~30K | 1.07× | |
| 13 | South Dakota | ~7K | 1.07× | |
| 14 | Alabama | ~40K | 1.06× | |
| 15 | Minnesota | ~40K | 1.05× | |
| 16 | Louisiana | ~40K | 1.04× | |
| 17 | Oregon | ~30K | 1.04× | |
| 18 | Oklahoma | ~30K | 1.04× | |
| 19 | North Dakota | ~6K | 1.04× | |
| 20 | Georgia | ~90K | 1.03× | |
| 21 | Virginia | ~70K | 1.03× | |
| 22 | Kentucky | ~40K | 1.03× | |
| 23 | Iowa | ~20K | 1.03× | |
| 24 | Missouri | ~50K | 1.00× | |
| 25 | Kansas | ~20K | 1.00× | |
| 26 | Tennessee | ~60K | 0.99× | |
| 27 | Nebraska | ~10K | 0.99× | |
| 28 | Idaho | ~10K | 0.99× | |
| 29 | West Virginia | ~10K | 0.99× | |
| 30 | Illinois | ~90K | 0.98× | |
| 31 | Maryland | ~50K | 0.98× | |
| 32 | Wisconsin | ~40K | 0.97× | |
| 33 | Ohio | ~80K | 0.96× | |
| 34 | Indiana | ~50K | 0.96× | |
| 35 | South Carolina | ~40K | 0.96× | |
| 36 | Delaware | ~8K | 0.96× | |
| 37 | Pennsylvania | ~90K | 0.95× | |
| 38 | Connecticut | ~30K | 0.94× | |
| 39 | Montana | ~7K | 0.93× | |
| 40 | Michigan | ~70K | 0.92× | |
| 41 | New York | ~100K | 0.91× | |
| 42 | New Hampshire | ~10K | 0.91× | |
| 43 | Maine | ~9K | 0.90× | |
| 44 | Florida | ~200K | 0.89× | |
| 45 | New Jersey | ~60K | 0.89× | |
| 46 | Massachusetts | ~50K | 0.89× | |
| 47 | Colorado | ~40K | 0.89× | |
| 48 | Rhode Island | ~8K | 0.86× | |
| 49 | Vermont | ~4K | 0.84× | |
| 50 | Washington, District of Columbia | ~6K | 0.69× |
The strongest cross-interests of the Pneumonia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tax deduction | Politics & Society | 12.34× | ||
| 02 | Life insurance | Business & Career | 3.84× | ||
| 03 | Robert Redford | Movies & TV | 3.75× | ||
| 04 | Health insurance | Business & Career | 3.67× | ||
| 05 | Home insurance | Business & Career | 3.67× | ||
| 06 | Pharmacy | Business & Career | 3.18× | ||
| 07 | Nostalgia | Home & Garden | 3.02× | ||
| 08 | CBS News | Movies & TV | 2.82× | ||
| 09 | Genetics | Kids & Family | 2.27× | ||
| 10 | Tradition | Politics & Society | 2.18× | ||
| 11 | Health care | Business & Career | 2.12× | ||
| 12 | Nonprofit organization | Politics & Society | 2.11× | ||
| 13 | Walgreens | Shopping | 1.96× | ||
| 14 | Insurance | Business & Career | 1.90× | ||
| 15 | American Airlines | Travel & Leisure | 1.88× | ||
| 16 | Credit cards | Business & Career | 1.87× | ||
| 17 | Banking | Business & Career | 1.79× | ||
| 18 | Medicine | Business & Career | 1.70× | ||
| 19 | Donald Trump | Politics & Society | 1.60× | ||
| 20 | Recipes | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.52× | |
| Career Orientation | POWER | 1.83× | |
| Need for Security | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.29× | |
| Luxury Orientation | PREMIUM | 0.54× | |
| Extroversion | THRILL | 0.65× |
Pneumonia has an estimated audience of 2,853,544 people in United States, concentrated in California and Texas.
63.3% of Pneumonia fans are female, 36.7% are male, with an average age of 49.2 years.
Pneumonia fans show strongest brand affinity for Tax deduction (12.34×), Life insurance (3.84×), and Health care (2.12×) over the country average.
Pneumonia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pneumonia itself, the audience over-indexes on Life insurance (3.84×), Health care (2.12×), Pharmacy (3.18×), and Nostalgia (3.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pneumonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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