Rascasse Audience Intelligence

Tax deduction Audience in United States

A data profile of the people who buy, follow and care about Tax deduction in United States — modelled from more than twelve digital signal sources. Tax deduction has an estimated audience of 2,807,194 people in United States.

#5292among Topic in United States#710in Politics & Society

The average Tax deduction fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donation, 501(c) organization, Charitable organization, with strongest over-indexing on Donation (10.26× the country average).

Demographically, the Tax deduction audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tax deduction fan in United States is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Donation.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax deduction profile in United States.

Audience size
2.8M
in United States
Gender
54.3%♀
45.7% male
Age
43.8
average years
Country rank
#10863
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax deduction fans

54.3% are female, 45.7% are male, average age 43.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Tax deduction audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.8
Estimated audience size2,807,194
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Tax deduction audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3915%
40-4921%
50+36%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Tax deduction audience comes from United States.

Worldwide audience distribution share by country for Tax deduction
CountryShare
United States40.7%
Thailand9.2%
Australia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax deduction audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax deduction fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~8K1.32×
02Virginia~80K1.10×
03Alaska~7K1.09×
04Hawaii~10K1.07×
05Vermont~5K1.06×
06Texas~300K1.05×
07South Dakota~7K1.05×
08North Carolina~90K1.04×
09Indiana~50K1.04×
10Mississippi~20K1.04×
11Arizona~60K1.03×
12Washington~60K1.03×
13Kansas~20K1.03×
14Kentucky~40K1.01×
15Oklahoma~30K1.01×
16Arkansas~20K1.01×
17West Virginia~10K1.01×
18Delaware~8K1.01×
19California~300K1.00×
20South Carolina~40K1.00×
21Washington, District of Columbia~8K1.00×
22Louisiana~40K0.99×
23Montana~8K0.99×
24New York~200K0.98×
25Minnesota~40K0.98×
26Oregon~30K0.98×
27Nebraska~10K0.98×
28Rhode Island~9K0.98×
29New Mexico~10K0.97×
30Maine~10K0.97×
31Illinois~90K0.96×
32Alabama~40K0.96×
33Idaho~10K0.96×
34New Hampshire~10K0.96×
35Massachusetts~50K0.95×
36Utah~20K0.95×
37Iowa~20K0.95×
38Ohio~80K0.94×
39Georgia~80K0.94×
40Missouri~40K0.94×
41Nevada~30K0.94×
42Tennessee~50K0.93×
43Michigan~70K0.91×
44New Jersey~60K0.91×
45Maryland~40K0.91×
46Pennsylvania~80K0.90×
47Colorado~40K0.89×
48Wisconsin~40K0.89×
49Connecticut~20K0.88×
50Florida~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Tax deduction, United States
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax deduction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax deduction audience
#·InterestCategoryAffinity×
01501(c) organizationBusiness & Career12.93×
02PneumoniaHealth12.34×
03Internal Revenue ServiceBusiness & Career11.79×
04DonationBusiness & Career10.26×
05NeoplasmBusiness & Career6.11×
06Charitable organizationPolitics & Society5.52×
07Nonprofit organizationPolitics & Society3.13×
08Medicare (United States)Health2.99×
09JesusPolitics & Society2.98×
10Mitch McConnellPolitics & Society2.78×
11FundraisingBusiness & Career2.66×
12Cancer awarenessHealth2.43×
13Yahoo! FinanceBusiness & Career2.33×
14Melania TrumpPolitics & Society2.09×
15United States Postal ServiceBusiness & Career1.70×
16Bank of AmericaBusiness & Career1.70×
17Breaking newsMovies & TV1.65×
18Donald TrumpPolitics & Society1.61×
19InfantKids & Family1.55×
20TherapyHealth1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax deduction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tax deduction audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
SpiritualityBALANCE1.49×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tax deduction audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.76×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tax deduction have in United States?

Tax deduction has an estimated audience of 2,807,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tax deduction fans?

54.3% of Tax deduction fans are female, 45.7% are male, with an average age of 43.8 years.

03

Which brands do Tax deduction fans like most?

Tax deduction fans show strongest brand affinity for Donation (10.26×), 501(c) organization (12.93×), and Charitable organization (5.52×) over the country average.

04

Where do Tax deduction fans live in United States?

Tax deduction fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tax deduction fans also like?

Beyond Tax deduction itself, the audience over-indexes on 501(c) organization (12.93×), Charitable organization (5.52×), Internal Revenue Service (11.79×), and Mitch McConnell (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tax deduction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax deduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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