Rascasse Audience Intelligence

501(c) organization Audience in United States

A data profile of the people who buy, follow and care about 501(c) organization in United States — modelled from more than twelve digital signal sources. 501(c) organization has an estimated audience of 7,110,916 people in United States.

#2988among Topic in United States#463in Business & Career

The average 501(c) organization fan in United States is 51.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Sustainable energy, Tax deduction, with strongest over-indexing on Nonprofit organization (2.96× the country average).

Demographically, the 501(c) organization audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 501(c) organization fan in United States is more female, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 501(c) organization profile in United States.

Audience size
7.1M
in United States
Gender
58.8%♀
41.2% male
Age
51.8
average years
Country rank
#4945
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 501(c) organization fans

58.8% are female, 41.2% are male, average age 51.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for 501(c) organization audience in United States
MetricValue
Female58.8%
Male41.2%
Average age51.8
Estimated audience size7,110,916
Fig. 03

Age distribution

Ø 51.8
average years
Age distribution of the 501(c) organization audience in United States
Age bracketShare%
16-194%
20-296%
30-399%
40-4919%
50+62%
Fig. 04

Worldwide distribution

84.5%

of the worldwide 501(c) organization audience comes from United States.

Worldwide audience distribution share by country for 501(c) organization
CountryShare
United States84.5%
United Kingdom5.5%
France1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 501(c) organization audience in United States is strongest.

Fig. 05

Top regions by affinity

501(c) organization fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.24×
02North Dakota~20K1.23×
03Alaska~20K1.17×
04Vermont~10K1.17×
05South Dakota~20K1.13×
06Montana~20K1.11×
07Hawaii~30K1.09×
08Idaho~40K1.07×
09Maine~30K1.07×
10Delaware~20K1.06×
11New Hampshire~30K1.05×
12Nebraska~40K1.03×
13Rhode Island~20K1.03×
14West Virginia~30K1.02×
15Maryland~100K1.01×
16Kansas~60K1.01×
17Mississippi~60K1.00×
18New Mexico~40K1.00×
19Arkansas~60K0.98×
20Oklahoma~80K0.97×
21Iowa~60K0.97×
22Connecticut~70K0.96×
23Utah~60K0.96×
24Virginia~200K0.95×
25South Carolina~100K0.94×
26Alabama~90K0.94×
27Louisiana~90K0.94×
28Kentucky~80K0.94×
29Missouri~100K0.93×
30Oregon~80K0.93×
31Nevada~60K0.93×
32Wisconsin~100K0.91×
33Massachusetts~100K0.90×
34Indiana~100K0.90×
35Minnesota~90K0.90×
36Tennessee~100K0.89×
37Colorado~100K0.89×
38Arizona~100K0.88×
39Georgia~200K0.87×
40Washington~100K0.87×
41North Carolina~200K0.86×
42Illinois~200K0.85×
43Ohio~200K0.85×
44New Jersey~200K0.85×
45Pennsylvania~200K0.84×
46Michigan~200K0.84×
47New York~300K0.81×
48Texas~500K0.78×
49Florida~400K0.77×
50California~600K0.70×
Fig. 06

Affinity by region

Affinity by region — 501(c) organization, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 501(c) organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 501(c) organization audience
#·InterestCategoryAffinity×
01Tax deductionPolitics & Society12.93×
02Freedom of speechPolitics & Society6.65×
03PetitionPolitics & Society5.42×
04ConstitutionPolitics & Society4.88×
05Sustainable energyHome & Garden4.79×
06Renewable energyBusiness & Career3.88×
07Political scienceBusiness & Career3.79×
08Clinical trialHealth3.59×
09Charitable organizationPolitics & Society3.39×
10DemocracyPolitics & Society3.27×
11Nonprofit organizationPolitics & Society2.96×
12MSNNews2.64×
13TraditionPolitics & Society2.32×
14LivestockPets & Animals1.90×
15American AirlinesTravel & Leisure1.84×
16HappinessHealth1.78×
17NatureHome & Garden1.76×
18Hobby LobbyHome & Garden1.74×
19CNNMovies & TV1.66×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 501(c) organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 501(c) organization audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.42×
IndividualismJOY2.71×
Community OrientationOPEN2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 501(c) organization audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.85×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 501(c) organization have in United States?

501(c) organization has an estimated audience of 7,110,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 501(c) organization fans?

58.8% of 501(c) organization fans are female, 41.2% are male, with an average age of 51.8 years.

03

Which brands do 501(c) organization fans like most?

501(c) organization fans show strongest brand affinity for Nonprofit organization (2.96×), Sustainable energy (4.79×), and Tax deduction (12.93×) over the country average.

04

Where do 501(c) organization fans live in United States?

501(c) organization fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do 501(c) organization fans also like?

Beyond 501(c) organization itself, the audience over-indexes on Sustainable energy (4.79×), Tax deduction (12.93×), MSN (2.64×), and Renewable energy (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See 501(c) organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 501(c) organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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