501(c) organization Audience in United States

501(c) organization logo

501(c) organization has an estimated audience of 7,110,916 people in United States. 58.8% are female, 41.2% are male, average age 51.8. Top regions: California, Texas, Florida. Top brand affinities: Wok, Israel, headspace, Governor of Michigan, Cherish (group).

The average 501(c) organization fan in United States is 51.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wok, Israel, headspace, with strongest over-indexing on Wok (10.74× the country average). Demographically, the 501(c) organization audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of 501(c) organization fans

Demographic split for 501(c) organization audience in United States
MetricValue
Female58.8%
Male41.2%
Average age51.8
Estimated audience size7,110,916

Audience persona

The typical 501(c) organization fan in United States is more female, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Wok.

Top regions in United States

Top regions ranked by reach for 501(c) organization in United States
RegionReachAffinity
California529,9220.68×
Texas480,3010.79×
Florida323,8780.67×
New York322,8680.81×
Illinois190,7730.81×
Georgia179,1210.82×
Virginia176,0211.02×
Pennsylvania170,7520.71×
North Carolina164,6520.77×
Ohio158,6940.72×
Maryland139,1501.14×
New Jersey126,8470.7×
Massachusetts115,7960.83×
Michigan107,9520.58×
Arizona103,4070.71×
Washington101,7330.71×
Tennessee97,4290.68×
Missouri91,2770.8×
Indiana88,5370.68×
South Carolina85,0070.79×
Colorado78,9050.7×
Wisconsin75,9500.71×
Minnesota72,5380.71×
Alabama71,2790.72×
Oklahoma65,0640.82×
Kentucky64,0330.72×
Louisiana63,2570.69×
Mississippi52,4230.89×
Connecticut52,2970.73×
Oregon51,2720.63×
Arkansas46,5720.79×
Iowa43,3700.74×
Kansas39,9740.71×
Washington, District of Columbia38,1681.79×
Idaho37,1101.04×
West Virginia37,0951.12×
Alaska37,0182.43×
Nebraska34,9180.98×
Hawaii32,7231.07×
Montana32,2701.64×
Nevada32,1500.47×
South Dakota31,8521.94×
Utah31,5500.5×
North Dakota31,0132.12×
New Hampshire30,5651.09×
Wyoming30,0082.85×
New Mexico29,7730.83×
Rhode Island29,5141.3×
Maine29,4961.16×
Vermont29,0292.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 501(c) organization audience
BrandAffinityCategory
Wok10.74×Food & Beverages
Israel3.3×Travel & Leisure
headspace14.48×Health
Governor of Michigan11.24×Politics & Society
Cherish (group)15.88×Music & Radio
Google Home9.28×Technology & Electronics
Goop7.25×Internet & Social Media
Hibachi10.46×Food & Beverages
El Paso County, Colorado16.51×Travel & Leisure
Jeep Wagoneer7.32×Cars & Mobility
Grace Slick10.21×Music & Radio
Cryptic crossword16.87×Technology & Electronics
Urban Outfitters2.02×Shopping
Ira Glass17.79×Music & Radio
TV Fanatic10.75×Movies & TV
Whataburger1.74×Food & Beverages
3D printing2.31×Technology & Electronics
Goma16.03×Travel & Leisure
Kikar HaShabbat14.64×News
Pillow1.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 501(c) organization audience
TraitClusterScore
PatriotismCONSERVATISM2.35
IndividualismJOY2.17
Community OrientationOPEN1.85
SustainabilityBALANCE1.68
Family OrientationCONSERVATISM1.57
TraditionCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for 501(c) organization
CountryShare
United States84.5%
United Kingdom5.5%
France1.8%

See 501(c) organization audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does 501(c) organization have in United States?

501(c) organization has an estimated audience of 7,110,916 people in United States, concentrated in California and Texas.

What is the gender split and age of 501(c) organization fans?

58.8% of 501(c) organization fans are female, 41.2% are male, with an average age of 51.8 years.

Which brands do 501(c) organization fans like most?

501(c) organization fans show strongest brand affinity for Wok (10.74×), Israel (3.3×), and headspace (14.48×) over the country average.

Where do 501(c) organization fans live in United States?

501(c) organization fans in United States are most concentrated in California (reach 529,922), Texas (reach 480,301), and Florida (reach 323,878). These three regions account for the largest share of the active audience.

What other brands do 501(c) organization fans also like?

Beyond 501(c) organization itself, the audience over-indexes on Israel (3.3×), headspace (14.48×), Governor of Michigan (11.24×), and Cherish (group) (15.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 501(c) organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.