Rascasse Audience Intelligence

Umckaloabo Target Market in Germany

A data profile of the people who buy, follow and care about Umckaloabo in Germany — modelled from more than twelve digital signal sources. Umckaloabo has an estimated audience of 768,442 people in Germany.

#1064among Brand in Germany#229in Health

The average Umckaloabo fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harrison Ford, Oblivion (2013 film), Large intestine, with strongest over-indexing on Harrison Ford (29.48× the country average).

Demographically, the Umckaloabo audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Umckaloabo fan in Germany is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Harrison Ford.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Umckaloabo profile in Germany.

Audience size
768K
in Germany
Gender
64.0%♀
36.0% male
Age
43.9
average years
Country rank
#8178
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Umckaloabo

64.0% are female, 36.0% are male, average age 43.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Umckaloabo audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age43.9
Estimated audience size768,442
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Umckaloabo audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+31%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Umckaloabo audience comes from Germany.

Worldwide audience distribution share by country for Umckaloabo
CountryShare
Germany77.5%
Mexico11.0%
Switzerland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Umckaloabo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Umckaloabo customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.29×
02Bayern~200K1.21×
03Baden-Württemberg~100K1.21×
04Rheinland-Pfalz~50K1.20×
05Sachsen~40K1.15×
06Hessen~60K1.08×
07Thüringen~20K1.06×
08Nordrhein-Westfalen~200K1.01×
09Niedersachsen~70K0.95×
10Sachsen-Anhalt~20K0.95×
11Schleswig-Holstein~20K0.88×
12Hamburg~20K0.88×
13Brandenburg~20K0.86×
14Mecklenburg-Vorpommern~10K0.84×
15Berlin~30K0.76×
16Bremen~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Umckaloabo, Germany
0.70×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Umckaloabo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Umckaloabo audience
#·InterestCategoryAffinity×
01Large intestineHealth66.95×
02PancreasHealth50.84×
03Blood vesselHealth41.20×
04CoughHealth34.50×
05Harrison FordMovies & TV29.48×
06Oblivion (2013 film)Movies & TV20.00×
07Hugh JackmanMovies & TV20.00×
08Joey KingMovies & TV20.00×
09Ron PerlmanMovies & TV20.00×
10Adam DriverMovies & TV20.00×
11James MarsdenMovies & TV20.00×
12Steve McQueenMovies & TV20.00×
13Requiem for a DreamMovies & TV20.00×
14The DepartedMovies & TV20.00×
15Alexis BledelMovies & TV17.95×
16Vincent D'OnofrioMovies & TV17.51×
17Fight ClubMovies & TV15.57×
18Kat DenningsMovies & TV13.92×
19PaleontologyHealth12.17×
20TagesschauMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Umckaloabo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Umckaloabo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
Community OrientationOPEN1.70×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Umckaloabo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Price SensitivityPREMIUM0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Umckaloabo's target market in Germany?

Umckaloabo's target market in Germany covers an estimated 768,442 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Umckaloabo customers?

64.0% of the Umckaloabo audience are female, 36.0% are male, with an average age of 43.9 years.

03

Which brands do Umckaloabo fans like most?

Umckaloabo fans show strongest brand affinity for Harrison Ford (29.48×), Oblivion (2013 film) (20×), and Large intestine (66.95×) over the country average.

04

Where do Umckaloabo fans live in Germany?

Umckaloabo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Umckaloabo fans also like?

Beyond Umckaloabo itself, the audience over-indexes on Oblivion (2013 film) (20×), Large intestine (66.95×), Alexis Bledel (17.95×), and Blood vessel (41.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Umckaloabo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Umckaloabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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