Umckaloabo Audience in Germany
Umckaloabo has an estimated audience of 774,273 people in Germany. 64.0% are female, 36.0% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Moroccan riad, Samanyolu Haber, Pillow, Mustard seed.
The average Umckaloabo fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Moroccan riad, Samanyolu Haber, with strongest over-indexing on Loincloth (6.46× the country average). Demographically, the Umckaloabo audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Umckaloabo fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.9 |
| Estimated audience size | 774,273 |
Audience persona
The typical Umckaloabo fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,543 | 1.03× |
| Bayern | 157,793 | 1.27× |
| Baden-Württemberg | 131,584 | 1.25× |
| Niedersachsen | 73,366 | 0.98× |
| Hessen | 65,785 | 1.11× |
| Rheinland-Pfalz | 46,462 | 1.2× |
| Sachsen | 43,698 | 1.15× |
| Berlin | 27,195 | 0.79× |
| Schleswig-Holstein | 24,070 | 0.87× |
| Thüringen | 20,338 | 1.03× |
| Brandenburg | 19,929 | 0.83× |
| Sachsen-Anhalt | 18,430 | 0.92× |
| Hamburg | 15,892 | 0.91× |
| Mecklenburg-Vorpommern | 11,798 | 0.8× |
| Saarland | 11,626 | 1.22× |
| Bremen | 4,354 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 6.46× | Fashion & Accessoires |
| Moroccan riad | 11.07× | Politics & Society |
| Samanyolu Haber | 7.09× | Movies & TV |
| Pillow | 1.94× | Home & Garden |
| Mustard seed | 12.58× | Food & Beverages |
| Unique Gifts | 1.57× | Shopping |
| Motion Picture Association of America | 8.56× | Movies & TV |
| Mothercare | 1.88× | Kids & Family |
| Isola 2000 | 20× | Travel & Leisure |
| Stradivarius | 1.54× | Shopping |
| 3D printing | 1.97× | Technology & Electronics |
| Brunello Cucinelli | 4.01× | Fashion & Accessoires |
| Ma Mère | 8.65× | Movies & TV |
| L'Île-Rousse | 9.45× | Travel & Leisure |
| Zagreb | 3.01× | Travel & Leisure |
| Hawesko | 2.83× | Food & Beverages |
| WonderJeans | 9.29× | Fashion & Accessoires |
| Stucco | 1.71× | Home & Garden |
| Kyokushin | 6.26× | Sports |
| Corona (band) | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Need for Security | CONSERVATISM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.43 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.0% |
| Mexico | 10.5% |
| Switzerland | 5.4% |
See Umckaloabo audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Umckaloabo have in Germany?
Umckaloabo has an estimated audience of 774,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Umckaloabo fans?
64.0% of Umckaloabo fans are female, 36.0% are male, with an average age of 43.9 years.
Which brands do Umckaloabo fans like most?
Umckaloabo fans show strongest brand affinity for Loincloth (6.46×), Moroccan riad (11.07×), and Samanyolu Haber (7.09×) over the country average.
Where do Umckaloabo fans live in Germany?
Umckaloabo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,543), Bayern (reach 157,793), and Baden-Württemberg (reach 131,584). These three regions account for the largest share of the active audience.
What other brands do Umckaloabo fans also like?
Beyond Umckaloabo itself, the audience over-indexes on Moroccan riad (11.07×), Samanyolu Haber (7.09×), Pillow (1.94×), and Mustard seed (12.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Umckaloabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.