Espresso Martini Audience in Germany
Espresso Martini has an estimated audience of 1,576,662 people in Germany. 56.3% are female, 43.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Dog breed, Loincloth, Birthday Gifts, Haberler.
The average Espresso Martini fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Dog breed, Loincloth, with strongest over-indexing on Unique Gifts (3.62× the country average). Demographically, the Espresso Martini audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cocktail
Demographics of Espresso Martini fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.0 |
| Estimated audience size | 1,576,662 |
Audience persona
The typical Espresso Martini fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 432,859 | 1.25× |
| Bayern | 334,543 | 1.32× |
| Baden-Württemberg | 236,266 | 1.1× |
| Niedersachsen | 169,337 | 1.11× |
| Hessen | 137,812 | 1.15× |
| Berlin | 98,756 | 1.4× |
| Rheinland-Pfalz | 79,050 | 1× |
| Hamburg | 66,856 | 1.88× |
| Sachsen | 54,039 | 0.7× |
| Schleswig-Holstein | 53,958 | 0.95× |
| Brandenburg | 32,699 | 0.67× |
| Thüringen | 24,740 | 0.62× |
| Sachsen-Anhalt | 22,860 | 0.56× |
| Saarland | 18,985 | 0.98× |
| Bremen | 12,990 | 0.96× |
| Mecklenburg-Vorpommern | 10,722 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 3.62× | Shopping |
| Dog breed | 2.12× | Pets & Animals |
| Loincloth | 6.44× | Fashion & Accessoires |
| Birthday Gifts | 3.23× | Kids & Family |
| Haberler | 2.13× | News |
| Oliver Kahn | 4.57× | Sports |
| Kyung Hee University | 14.99× | Business & Career |
| Progressive rock | 1.57× | Music & Radio |
| Ina Wroldsen | 22.08× | Music & Radio |
| Otome game | 8.11× | Games |
| Esra Erol | 3.75× | Movies & TV |
| Snow White (Fables) | 1.51× | Literature |
| Icon (magazine) | 1.55× | Arts & Culture |
| Gewandhaus | 10.69× | Arts & Culture |
| Information sensitivity | 3.17× | Technology & Electronics |
| Preacher (comics) | 3.91× | Literature |
| Home Delivery | 1.56× | Food & Beverages |
| Hückelhoven | 3.98× | Travel & Leisure |
| Sixx | 1.51× | Movies & TV |
| South Asian cuisine | 3.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Design Affinity | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.37 |
| Healthy Lifestyle | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Germany | 17.4% |
| United Kingdom | 6.4% |
See Espresso Martini audiences in other countries
More Cocktail audiences in Germany
- Vodka Soda (66,459)
- Vodka Tonic (7,253)
Frequently asked questions
How many fans does Espresso Martini have in Germany?
Espresso Martini has an estimated audience of 1,576,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Espresso Martini fans?
56.3% of Espresso Martini fans are female, 43.7% are male, with an average age of 40.0 years.
Which brands do Espresso Martini fans like most?
Espresso Martini fans show strongest brand affinity for Unique Gifts (3.62×), Dog breed (2.12×), and Loincloth (6.44×) over the country average.
Where do Espresso Martini fans live in Germany?
Espresso Martini fans in Germany are most concentrated in Nordrhein-Westfalen (reach 432,859), Bayern (reach 334,543), and Baden-Württemberg (reach 236,266). These three regions account for the largest share of the active audience.
What other brands do Espresso Martini fans also like?
Beyond Espresso Martini itself, the audience over-indexes on Dog breed (2.12×), Loincloth (6.44×), Birthday Gifts (3.23×), and Haberler (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Espresso Martini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.