Rascasse Audience Intelligence

Espresso Martini Audience in Germany

A data profile of the people who buy, follow and care about Espresso Martini in Germany — modelled from more than twelve digital signal sources. Espresso Martini has an estimated audience of 1,489,509 people in Germany.

#1among Cocktail in Germany
#2425among Topic in Germany#221in Food & Beverages

The average Espresso Martini fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Martini (vermouth), Metaxa, Eataly, with strongest over-indexing on Martini (vermouth) (18.52× the country average).

Demographically, the Espresso Martini audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Espresso Martini fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Martini (vermouth).

Category: Food & Beverages · Type: Topic · Subtype: Cocktail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espresso Martini profile in Germany.

Audience size
1.5M
in Germany
Gender
52.7%♀
47.3% male
Age
39.7
average years
Country rank
#4497
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Espresso Martini fans

52.7% are female, 47.3% are male, average age 39.7.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Espresso Martini audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age39.7
Estimated audience size1,489,509
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Espresso Martini audience in Germany
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Espresso Martini audience comes from Germany.

Worldwide audience distribution share by country for Espresso Martini
CountryShare
United States23.4%
Germany16.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espresso Martini audience in Germany is strongest.

Fig. 05

Top regions by affinity

Espresso Martini fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.79×
02Bayern~300K1.30×
03Berlin~90K1.30×
04Nordrhein-Westfalen~400K1.21×
05Niedersachsen~200K1.11×
06Hessen~100K1.11×
07Baden-Württemberg~200K1.09×
08Saarland~20K1.03×
09Rheinland-Pfalz~80K1.00×
10Bremen~10K0.98×
11Schleswig-Holstein~50K0.96×
12Sachsen~60K0.72×
13Brandenburg~30K0.70×
14Thüringen~30K0.65×
15Sachsen-Anhalt~20K0.59×
16Mecklenburg-Vorpommern~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Espresso Martini, Germany
0.59×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espresso Martini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espresso Martini audience
#·InterestCategoryAffinity×
01DrambuieFood & Beverages25.87×
02EatalyFood & Beverages19.39×
03Long drinkFood & Beverages18.84×
04Martini (vermouth)Food & Beverages18.52×
05MetaxaFood & Beverages14.48×
06VermouthFood & Beverages12.48×
07Joe CockerMusic & Radio8.86×
08New AmsterdamMovies & TV8.10×
09TequilaFood & Beverages7.83×
10McCaféFood & Beverages4.73×
11BathtubBeauty & Wellness4.40×
12Bourbon whiskeyFood & Beverages3.84×
13EspressoFood & Beverages2.91×
14CocktailFood & Beverages2.52×
15Distilled beverageFood & Beverages2.47×
16EssoCars & Mobility2.19×
17TransfermarktSports1.90×
18TagesschauMovies & TV1.79×
19Netto Marken-DiscountShopping1.62×
20KitchenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espresso Martini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espresso Martini audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.74×
Need for SecurityCONSERVATISM1.35×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espresso Martini audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Sports ActivityPOWER0.90×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Espresso Martini have in Germany?

Espresso Martini has an estimated audience of 1,489,509 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Espresso Martini fans?

52.7% of Espresso Martini fans are female, 47.3% are male, with an average age of 39.7 years.

03

Which brands do Espresso Martini fans like most?

Espresso Martini fans show strongest brand affinity for Martini (vermouth) (18.52×), Metaxa (14.48×), and Eataly (19.39×) over the country average.

04

Where do Espresso Martini fans live in Germany?

Espresso Martini fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Espresso Martini fans also like?

Beyond Espresso Martini itself, the audience over-indexes on Metaxa (14.48×), Eataly (19.39×), Tagesschau (1.79×), and Vermouth (12.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Espresso Martini audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Espresso Martini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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