Espresso Martini Audience in United States

Espresso Martini logo

Espresso Martini has an estimated audience of 2,200,000 people in United States. 57.3% are female, 42.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Goop, Governor of Michigan, Elsword, Grinch.

The average Espresso Martini fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Goop, Governor of Michigan, with strongest over-indexing on Regional styles of Mexican music (6.93× the country average). Demographically, the Espresso Martini audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cocktail

Demographics of Espresso Martini fans

Demographic split for Espresso Martini audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.1
Estimated audience size2,200,000

Audience persona

The typical Espresso Martini fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Espresso Martini in United States
RegionReachAffinity
California251,3381.04×
Texas189,6581×
Florida182,8841.23×
New York165,4631.35×
Pennsylvania87,0831.18×
Illinois74,4071.02×
Georgia74,2141.1×
North Carolina72,4781.09×
Ohio67,1530.99×
Michigan67,0681.17×
New Jersey63,4051.13×
Virginia62,2181.16×
Massachusetts60,2051.39×
Washington55,5921.26×
Maryland46,8261.24×
Arizona46,0981.03×
Colorado42,0751.21×
Tennessee40,4510.92×
Missouri36,6011.03×
South Carolina35,0711.06×
Minnesota34,2531.09×
Indiana33,6980.84×
Wisconsin31,2620.94×
Oregon28,9421.15×
Louisiana28,2691×
Connecticut27,8731.26×
Nevada24,4071.15×
Kentucky23,4780.85×
Alabama22,2980.73×
Oklahoma18,0260.74×
Kansas14,7820.85×
Iowa13,7200.76×
Arkansas12,3430.68×
Utah12,2440.62×
Washington, District of Columbia11,1801.69×
Mississippi10,9730.61×
New Hampshire10,5891.22×
Nebraska9,2750.84×
Rhode Island9,1131.3×
Maine8,7551.11×
Idaho8,5540.78×
Hawaii8,3590.88×
New Mexico6,9560.63×
West Virginia6,4850.63×
Delaware5,8900.97×
Montana5,3300.87×
Vermont4,9821.29×
Alaska4,4050.94×
South Dakota3,4170.67×
North Dakota3,0920.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Espresso Martini audience
BrandAffinityCategory
Regional styles of Mexican music6.93×Music & Radio
Goop7.45×Internet & Social Media
Governor of Michigan9.79×Politics & Society
Elsword21×Games
Grinch4.31×Movies & TV
Wok6.64×Food & Beverages
Fairy godmother7.1×Literature
Google Home5.9×Technology & Electronics
headspace8.37×Health
Unique Gifts1.98×Shopping
Hibachi6.35×Food & Beverages
Grace Slick6.93×Music & Radio
Mathcore6.26×Music & Radio
Cherish (group)8.34×Music & Radio
Vocal harmony3.31×Music & Radio
Birthday Gifts2.31×Kids & Family
Hipster6.78×Politics & Society
La Jolla6.42×Travel & Leisure
Historic site2.81×Arts & Culture
JDSU1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Espresso Martini audience
TraitClusterScore
IndulgenceJOY1.43
Luxury OrientationPREMIUM1.33
Design AffinityPREMIUM1.32
ExtroversionTHRILL1.29
Healthy LifestyleBALANCE1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Espresso Martini
CountryShare
United States24.2%
Germany17.4%
United Kingdom6.4%

See Espresso Martini audiences in other countries

More Cocktail audiences in United States

Frequently asked questions

How many fans does Espresso Martini have in United States?

Espresso Martini has an estimated audience of 2,200,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Espresso Martini fans?

57.3% of Espresso Martini fans are female, 42.7% are male, with an average age of 40.1 years.

Which brands do Espresso Martini fans like most?

Espresso Martini fans show strongest brand affinity for Regional styles of Mexican music (6.93×), Goop (7.45×), and Governor of Michigan (9.79×) over the country average.

Where do Espresso Martini fans live in United States?

Espresso Martini fans in United States are most concentrated in California (reach 251,338), Texas (reach 189,658), and Florida (reach 182,884). These three regions account for the largest share of the active audience.

What other brands do Espresso Martini fans also like?

Beyond Espresso Martini itself, the audience over-indexes on Goop (7.45×), Governor of Michigan (9.79×), Elsword (21×), and Grinch (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Espresso Martini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.