Rascasse Audience Intelligence

Vodka Soda Audience in United States

A data profile of the people who buy, follow and care about Vodka Soda in United States — modelled from more than twelve digital signal sources. Vodka Soda has an estimated audience of 517,960 people in United States.

#2among Cocktail in United States
#11242among Topic in United States#1912in Food & Beverages

The average Vodka Soda fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diet soda, Cocktail, Pinterest, with strongest over-indexing on Diet soda (20.55× the country average).

Demographically, the Vodka Soda audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vodka Soda fan in United States is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Diet soda.

Category: Food & Beverages · Type: Topic · Subtype: Cocktail

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vodka Soda profile in United States.

Audience size
518K
in United States
Gender
50.7%♀
49.3% male
Age
40.3
average years
Country rank
#35877
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vodka Soda fans

50.7% are female, 49.3% are male, average age 40.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Vodka Soda audience in United States
MetricValue
Female50.7%
Male49.3%
Average age40.3
Estimated audience size517,960
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Vodka Soda audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Vodka Soda audience comes from United States.

Worldwide audience distribution share by country for Vodka Soda
CountryShare
United States67.0%
Germany8.7%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vodka Soda audience in United States is strongest.

Fig. 05

Top regions by affinity

Vodka Soda fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~5K1.14×
02North Dakota~1K1.13×
03Connecticut~5K1.12×
04Pennsylvania~20K1.11×
05Wisconsin~8K1.07×
06Nebraska~3K1.07×
07Hawaii~2K1.06×
08Alaska~1K1.06×
09Indiana~9K1.05×
10Maine~2K1.05×
11Montana~1K1.05×
12Massachusetts~10K1.04×
13Oklahoma~6K1.04×
14Kansas~4K1.04×
15Washington, District of Columbia~1K1.04×
16Minnesota~7K1.03×
17Texas~40K1.02×
18Idaho~2K1.02×
19New Hampshire~2K1.02×
20Vermont<1K1.02×
21Arkansas~4K1.01×
22Iowa~4K1.01×
23West Virginia~2K1.01×
24Rhode Island~2K1.01×
25Tennessee~10K1.00×
26Colorado~8K1.00×
27Louisiana~6K1.00×
28Oregon~5K1.00×
29South Dakota~1K1.00×
30Delaware~1K0.99×
31New York~30K0.98×
32Missouri~8K0.98×
33California~50K0.97×
34Illinois~20K0.97×
35Michigan~10K0.97×
36Maryland~8K0.97×
37Kentucky~6K0.97×
38Arizona~9K0.96×
39Washington~9K0.96×
40Virginia~10K0.95×
41South Carolina~7K0.94×
42New Mexico~2K0.94×
43North Carolina~10K0.93×
44Florida~30K0.92×
45Mississippi~4K0.92×
46Alabama~6K0.91×
47Ohio~10K0.90×
48New Jersey~10K0.89×
49Georgia~10K0.86×
50Utah~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Vodka Soda, United States
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vodka Soda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vodka Soda audience
#·InterestCategoryAffinity×
01Diet sodaFood & Beverages20.55×
02QVCMovies & TV3.16×
03Sugar substituteFood & Beverages2.55×
04CocktailFood & Beverages2.51×
05Sustainable energyHome & Garden2.50×
06VodkaFood & Beverages2.47×
07Soft drinksFood & Beverages2.46×
08FedExBusiness & Career2.42×
09Renewable energyBusiness & Career2.15×
10NASDAQBusiness & Career2.01×
11Discount storesShopping1.83×
12Mortgage loansBusiness & Career1.82×
137-ElevenShopping1.73×
14PinterestInternet & Social Media1.64×
15BarbecueFood & Beverages1.59×
16Organic foodFood & Beverages1.59×
17Wendy'sFood & Beverages1.57×
18Pizza HutFood & Beverages1.53×
19GrillingFood & Beverages1.52×
20The UPS StoreShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vodka Soda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vodka Soda audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
Convenience OrientationPREMIUM1.50×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vodka Soda audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.93×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vodka Soda have in United States?

Vodka Soda has an estimated audience of 517,960 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vodka Soda fans?

50.7% of Vodka Soda fans are female, 49.3% are male, with an average age of 40.3 years.

03

Which brands do Vodka Soda fans like most?

Vodka Soda fans show strongest brand affinity for Diet soda (20.55×), Cocktail (2.51×), and Pinterest (1.64×) over the country average.

04

Where do Vodka Soda fans live in United States?

Vodka Soda fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vodka Soda fans also like?

Beyond Vodka Soda itself, the audience over-indexes on Cocktail (2.51×), Pinterest (1.64×), Soft drinks (2.46×), and FedEx (2.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vodka Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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