Vodka Soda Audience in United States

Vodka Soda has an estimated audience of 469,621 people in United States. 54.5% are female, 45.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Circle K, Diet soda, Indeed.com.

The average Vodka Soda fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Circle K, with strongest over-indexing on Google Maps (6.6× the country average). Demographically, the Vodka Soda audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cocktail

Demographics of Vodka Soda fans

Demographic split for Vodka Soda audience in United States
MetricValue
Female54.5%
Male45.5%
Average age40.2
Estimated audience size469,621

Audience persona

The typical Vodka Soda fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Vodka Soda in United States
RegionReachAffinity
California54,2051.05×
Texas41,2201.02×
Florida27,8990.88×
New York27,4641.05×
Pennsylvania18,9481.2×
Illinois16,7521.07×
Ohio14,1460.98×
North Carolina14,0060.99×
Georgia13,3870.93×
New Jersey12,4301.04×
Michigan11,4580.93×
Virginia11,0600.97×
Massachusetts10,5091.14×
Washington9,6561.03×
Arizona9,4770.99×
Tennessee9,4121×
Indiana8,7161.02×
Maryland7,7520.96×
Wisconsin7,7171.09×
Missouri7,5851×
Colorado7,3270.99×
Minnesota7,0251.04×
South Carolina6,6960.95×
Oregon5,8941.09×
Alabama5,8130.89×
Louisiana5,6260.93×
Kentucky5,6090.95×
Connecticut5,4421.16×
Oklahoma5,4371.04×
Nevada5,2821.16×
Iowa3,9941.03×
Kansas3,9771.07×
Arkansas3,7680.97×
Utah3,1850.76×
Mississippi3,1060.8×
Nebraska2,5781.09×
Idaho2,1740.92×
Hawaii2,0431.01×
Maine1,9321.15×
New Mexico1,9040.81×
New Hampshire1,8290.99×
West Virginia1,7990.82×
Washington, District of Columbia1,6441.16×
Rhode Island1,5231.02×
Delaware1,3911.07×
Montana1,1650.89×
North Dakota1,0721.11×
Alaska9740.97×
Vermont7940.96×
Wyoming5880.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vodka Soda audience
BrandAffinityCategory
Google Maps6.6×Internet & Social Media
Capital One6.13×Business & Career
Circle K10.08×Shopping
Diet soda22.92×Food & Beverages
Indeed.com4.65×Business & Career
CarGurus5.51×Cars & Mobility
Enterprise Rent-A-Car5.29×Cars & Mobility
Aaron Rodgers5.35×Sports
Beetlejuice3.78×Movies & TV
AccuWeather4.86×Home & Garden
DeviantArt5.28×Internet & Social Media
Bruce Willis5.29×Movies & TV
Google News4.02×News
Diabetes mellitus awareness4.42×Health
Diane Keaton4.04×Movies & TV
Khan Academy5.45×Business & Career
Kia Sportage13.35×Cars & Mobility
ICloud5.83×Technology & Electronics
Autism Awareness5.66×Health
Singer-songwriter2.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vodka Soda audience
TraitClusterScore
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.24
Price SensitivityPREMIUM1.22
Family OrientationCONSERVATISM1.19
LGBTQ+ IdentityOPEN1.15
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Vodka Soda
CountryShare
United States66.7%
Germany9.4%
Canada5.3%

See Vodka Soda audiences in other countries

More Cocktail audiences in United States

Frequently asked questions

How many fans does Vodka Soda have in United States?

Vodka Soda has an estimated audience of 469,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Vodka Soda fans?

54.5% of Vodka Soda fans are female, 45.5% are male, with an average age of 40.2 years.

Which brands do Vodka Soda fans like most?

Vodka Soda fans show strongest brand affinity for Google Maps (6.6×), Capital One (6.13×), and Circle K (10.08×) over the country average.

Where do Vodka Soda fans live in United States?

Vodka Soda fans in United States are most concentrated in California (reach 54,205), Texas (reach 41,220), and Florida (reach 27,899). These three regions account for the largest share of the active audience.

What other brands do Vodka Soda fans also like?

Beyond Vodka Soda itself, the audience over-indexes on Capital One (6.13×), Circle K (10.08×), Diet soda (22.92×), and Indeed.com (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vodka Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.