Vodka Soda Audience in United States
Vodka Soda has an estimated audience of 469,621 people in United States. 54.5% are female, 45.5% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Unique Gifts, Elsword, Grinch.
The average Vodka Soda fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Unique Gifts, with strongest over-indexing on Goop (5.08× the country average). Demographically, the Vodka Soda audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cocktail
Demographics of Vodka Soda fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.2 |
| Estimated audience size | 469,621 |
Audience persona
The typical Vodka Soda fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,205 | 1.05× |
| Texas | 41,220 | 1.02× |
| Florida | 27,899 | 0.88× |
| New York | 27,464 | 1.05× |
| Pennsylvania | 18,948 | 1.2× |
| Illinois | 16,752 | 1.07× |
| Ohio | 14,146 | 0.98× |
| North Carolina | 14,006 | 0.99× |
| Georgia | 13,387 | 0.93× |
| New Jersey | 12,430 | 1.04× |
| Michigan | 11,458 | 0.93× |
| Virginia | 11,060 | 0.97× |
| Massachusetts | 10,509 | 1.14× |
| Washington | 9,656 | 1.03× |
| Arizona | 9,477 | 0.99× |
| Tennessee | 9,412 | 1× |
| Indiana | 8,716 | 1.02× |
| Maryland | 7,752 | 0.96× |
| Wisconsin | 7,717 | 1.09× |
| Missouri | 7,585 | 1× |
| Colorado | 7,327 | 0.99× |
| Minnesota | 7,025 | 1.04× |
| South Carolina | 6,696 | 0.95× |
| Oregon | 5,894 | 1.09× |
| Alabama | 5,813 | 0.89× |
| Louisiana | 5,626 | 0.93× |
| Kentucky | 5,609 | 0.95× |
| Connecticut | 5,442 | 1.16× |
| Oklahoma | 5,437 | 1.04× |
| Nevada | 5,282 | 1.16× |
| Iowa | 3,994 | 1.03× |
| Kansas | 3,977 | 1.07× |
| Arkansas | 3,768 | 0.97× |
| Utah | 3,185 | 0.76× |
| Mississippi | 3,106 | 0.8× |
| Nebraska | 2,578 | 1.09× |
| Idaho | 2,174 | 0.92× |
| Hawaii | 2,043 | 1.01× |
| Maine | 1,932 | 1.15× |
| New Mexico | 1,904 | 0.81× |
| New Hampshire | 1,829 | 0.99× |
| West Virginia | 1,799 | 0.82× |
| Washington, District of Columbia | 1,644 | 1.16× |
| Rhode Island | 1,523 | 1.02× |
| Delaware | 1,391 | 1.07× |
| Montana | 1,165 | 0.89× |
| North Dakota | 1,072 | 1.11× |
| Alaska | 974 | 0.97× |
| Vermont | 794 | 0.96× |
| Wyoming | 588 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 5.08× | Internet & Social Media |
| Governor of Michigan | 6.19× | Politics & Society |
| Unique Gifts | 1.95× | Shopping |
| Elsword | 13.35× | Games |
| Grinch | 3.01× | Movies & TV |
| Regional styles of Mexican music | 2.1× | Music & Radio |
| Birthday Gifts | 2.21× | Kids & Family |
| Vocal harmony | 3.1× | Music & Radio |
| Wok | 4.37× | Food & Beverages |
| Google Home | 3.89× | Technology & Electronics |
| Hibachi | 4.54× | Food & Beverages |
| JDSU | 1.69× | Business & Career |
| Staycation | 1.8× | Home & Garden |
| Grace Slick | 4.66× | Music & Radio |
| headspace | 4.81× | Health |
| Home staging | 2.67× | Home & Garden |
| Noodle (Gorillaz) | 1.82× | Music & Radio |
| No Escape (1994 film) | 5.68× | Movies & TV |
| Hipster | 4.68× | Politics & Society |
| Cherish (group) | 5.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.7% |
| Germany | 9.4% |
| Canada | 5.3% |
See Vodka Soda audiences in other countries
More Cocktail audiences in United States
- Espresso Martini (2,200,001)
- Vodka Tonic (102,639)
Frequently asked questions
How many fans does Vodka Soda have in United States?
Vodka Soda has an estimated audience of 469,621 people in United States, concentrated in California and Texas.
What is the gender split and age of Vodka Soda fans?
54.5% of Vodka Soda fans are female, 45.5% are male, with an average age of 40.2 years.
Which brands do Vodka Soda fans like most?
Vodka Soda fans show strongest brand affinity for Goop (5.08×), Governor of Michigan (6.19×), and Unique Gifts (1.95×) over the country average.
Where do Vodka Soda fans live in United States?
Vodka Soda fans in United States are most concentrated in California (reach 54,205), Texas (reach 41,220), and Florida (reach 27,899). These three regions account for the largest share of the active audience.
What other brands do Vodka Soda fans also like?
Beyond Vodka Soda itself, the audience over-indexes on Governor of Michigan (6.19×), Unique Gifts (1.95×), Elsword (13.35×), and Grinch (3.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vodka Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.