On the Border Mexican Grill & Cantina Audience in United States

On the Border Mexican Grill & Cantina logo

On the Border Mexican Grill & Cantina has an estimated audience of 1,619,290 people in United States. 53.8% are female, 46.2% are male, average age 46.3. Top regions: Texas, New Jersey, California. Top brand affinities: Staples Inc., Fuzzy's Taco Shop, Carrabba's Italian Grill, Red Robin, Bob Evans.

The average On the Border Mexican Grill & Cantina fan in United States is 46.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New Jersey, California. Top brand affinities include Staples Inc., Fuzzy's Taco Shop, Carrabba's Italian Grill, with strongest over-indexing on Staples Inc. (14.94× the country average). Demographically, the On the Border Mexican Grill & Cantina audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of On the Border Mexican Grill & Cantina fans

Demographic split for On the Border Mexican Grill & Cantina audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.3
Estimated audience size1,619,290

Audience persona

The typical On the Border Mexican Grill & Cantina fan in United States is balanced, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Staples Inc..

Top regions in United States

Top regions ranked by reach for On the Border Mexican Grill & Cantina in United States
RegionReachAffinity
Texas507,6533.65×
New Jersey146,9773.57×
California95,9720.54×
Michigan92,1862.18×
North Carolina69,9291.44×
Pennsylvania68,4801.26×
Colorado67,2822.64×
Florida65,5190.6×
Illinois63,9671.19×
Oklahoma60,0813.34×
Arkansas55,4074.15×
New York49,7830.55×
Maryland43,2341.55×
Kansas42,1593.3×
Connecticut42,1482.6×
Georgia37,9220.76×
Arizona36,7331.11×
Virginia36,2240.92×
Massachusetts35,0511.1×
South Carolina26,5271.09×
Indiana25,4620.86×
Nevada23,3481.49×
Ohio21,7750.44×
Missouri19,2760.74×
Tennessee16,9750.52×
Iowa11,8860.89×
Rhode Island9,9321.93×
Nebraska6,6120.81×
Mississippi6,0320.45×
Wisconsin5,3900.22×
Washington5,1340.16×
Louisiana4,8040.23×
Oregon3,7140.2×
South Dakota3,6220.97×
Minnesota3,3760.15×
Utah3,2310.22×
Kentucky3,0800.15×
Alabama2,6690.12×
New Hampshire2,0230.32×
Alaska1,9670.57×
New Mexico1,7480.22×
Idaho1,5330.19×
Delaware1,5280.34×
Washington, District of Columbia1,5120.31×
Maine1,0450.18×
West Virginia8990.12×
Hawaii5490.08×
Montana5410.12×
Wyoming5310.22×
Vermont4330.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for On the Border Mexican Grill & Cantina audience
BrandAffinityCategory
Staples Inc.14.94×Business & Career
Fuzzy's Taco Shop37.82×Shopping
Carrabba's Italian Grill20.8×Food & Beverages
Red Robin13.52×Food & Beverages
Bob Evans16.4×Food & Beverages
Panda Express4.92×Food & Beverages
IHOP5.78×Food & Beverages
Islands (restaurant)22.36×Food & Beverages
Baskin-Robbins8.69×Food & Beverages
Lands' End8.39×Fashion & Accessoires
Chipotle Mexican Grill3.98×Food & Beverages
Taco Bell3.13×Food & Beverages
Barnes & Noble5.57×Literature
Kohl's2.33×Shopping
Noodles & Company8.15×Food & Beverages
ancestry3.85×Kids & Family
Applebee's3.91×Food & Beverages
Olive Garden3.05×Food & Beverages
Convenience food5.69×Food & Beverages
El Pollo Loco6.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by On the Border Mexican Grill & Cantina audience
TraitClusterScore
IndulgenceJOY1.23
Career OrientationPOWER1.23
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.18
Convenience OrientationPREMIUM1.18
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for On the Border Mexican Grill & Cantina
CountryShare
United States90.8%
Australia1.7%
Japan0.9%

See On the Border Mexican Grill & Cantina audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does On the Border Mexican Grill & Cantina have in United States?

On the Border Mexican Grill & Cantina has an estimated audience of 1,619,290 people in United States, concentrated in Texas and New Jersey.

What is the gender split and age of On the Border Mexican Grill & Cantina fans?

53.8% of On the Border Mexican Grill & Cantina fans are female, 46.2% are male, with an average age of 46.3 years.

Which brands do On the Border Mexican Grill & Cantina fans like most?

On the Border Mexican Grill & Cantina fans show strongest brand affinity for Staples Inc. (14.94×), Fuzzy's Taco Shop (37.82×), and Carrabba's Italian Grill (20.8×) over the country average.

Where do On the Border Mexican Grill & Cantina fans live in United States?

On the Border Mexican Grill & Cantina fans in United States are most concentrated in Texas (reach 507,653), New Jersey (reach 146,977), and California (reach 95,972). These three regions account for the largest share of the active audience.

What other brands do On the Border Mexican Grill & Cantina fans also like?

Beyond On the Border Mexican Grill & Cantina itself, the audience over-indexes on Fuzzy's Taco Shop (37.82×), Carrabba's Italian Grill (20.8×), Red Robin (13.52×), and Bob Evans (16.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Border Mexican Grill & Cantina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.