Rascasse Audience Intelligence

On the Border Mexican Grill & Cantina Target Market in United States

A data profile of the people who buy, follow and care about On the Border Mexican Grill & Cantina in United States — modelled from more than twelve digital signal sources. On the Border Mexican Grill & Cantina has an estimated audience of 1,600,351 people in United States.

#77among Restaurants in United States#1751among Brand in United States#1008in Food & Beverages

The average On the Border Mexican Grill & Cantina fan in United States is 46.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New Jersey, California.

Top brand affinities include Staples Inc., Carrabba's Italian Grill, Fuzzy's Taco Shop, with strongest over-indexing on Staples Inc. (14.94× the country average).

Demographically, the On the Border Mexican Grill & Cantina audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical On the Border Mexican Grill & Cantina fan in United States is balanced, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Staples Inc..

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the On the Border Mexican Grill & Cantina profile in United States.

Audience size
1.6M
in United States
Gender
53.8%♀
46.2% male
Age
46.3
average years
Country rank
#16908
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of On the Border Mexican Grill & Cantina

53.8% are female, 46.2% are male, average age 46.3.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for On the Border Mexican Grill & Cantina audience in United States
MetricValue
Female53.8%
Male46.2%
Average age46.3
Estimated audience size1,600,351
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the On the Border Mexican Grill & Cantina audience in United States
Age bracketShare%
16-198%
20-2913%
30-3917%
40-4924%
50+39%
Fig. 04

Worldwide distribution

90.5%

of the worldwide On the Border Mexican Grill & Cantina audience comes from United States.

Worldwide audience distribution share by country for On the Border Mexican Grill & Cantina
CountryShare
United States90.5%
Australia1.7%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the On the Border Mexican Grill & Cantina audience in United States is strongest.

Fig. 05

Top regions by affinity

On the Border Mexican Grill & Cantina customers by region in United States
#RegionReachAffinity×
01Arkansas~70K5.40×
02Texas~600K4.26×
03Kansas~50K4.04×
04Oklahoma~60K3.60×
05New Jersey~100K3.59×
06Colorado~80K2.96×
07South Dakota~10K2.93×
08Connecticut~40K2.38×
09Michigan~80K1.82×
10Pennsylvania~70K1.34×
11Nevada~20K1.34×
12Indiana~40K1.25×
13Rhode Island~6K1.24×
14Maryland~30K1.22×
15Wisconsin~30K1.22×
16North Carolina~60K1.21×
17Illinois~50K0.92×
18South Carolina~20K0.88×
19Arizona~30K0.79×
20Massachusetts~20K0.71×
21Vermont~2K0.67×
22Alaska~2K0.65×
23North Dakota~2K0.65×
24Tennessee~20K0.64×
25Iowa~8K0.62×
26Montana~3K0.61×
27Nebraska~5K0.60×
28Virginia~20K0.59×
29Hawaii~4K0.58×
30New Hampshire~3K0.55×
31Georgia~30K0.54×
32Delaware~2K0.54×
33Missouri~10K0.53×
34California~90K0.52×
35Florida~60K0.52×
36West Virginia~4K0.49×
37Mississippi~6K0.47×
38Maine~3K0.47×
39Idaho~4K0.44×
40Washington, District of Columbia~2K0.44×
41New Mexico~3K0.42×
42New York~30K0.37×
43Louisiana~7K0.34×
44Utah~5K0.33×
45Ohio~20K0.32×
46Kentucky~7K0.32×
47Alabama~7K0.31×
48Oregon~6K0.30×
49Minnesota~6K0.26×
50Washington~7K0.23×
Fig. 06

Affinity by region

Affinity by region — On the Border Mexican Grill & Cantina, United States
0.23×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the On the Border Mexican Grill & Cantina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for On the Border Mexican Grill & Cantina audience
#·InterestCategoryAffinity×
01Fuzzy's Taco ShopShopping37.82×
02Islands (restaurant)Food & Beverages22.36×
03Carrabba's Italian GrillFood & Beverages20.80×
04Bob EvansFood & Beverages16.40×
05Staples Inc.Business & Career14.94×
06Red RobinFood & Beverages13.52×
07Famous Dave'sFood & Beverages11.89×
08Baskin-RobbinsFood & Beverages8.69×
09Lands' EndFashion & Accessoires8.39×
10Noodles & CompanyFood & Beverages8.15×
11IHOPFood & Beverages5.78×
12Barnes & NobleLiterature5.57×
13Panda ExpressFood & Beverages4.92×
14Chipotle Mexican GrillFood & Beverages3.98×
15Applebee'sFood & Beverages3.91×
16ancestryKids & Family3.85×
17Taco BellFood & Beverages3.13×
18Olive GardenFood & Beverages3.05×
19Sam's ClubShopping2.96×
20Kohl'sShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the On the Border Mexican Grill & Cantina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by On the Border Mexican Grill & Cantina audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
SpiritualityBALANCE1.19×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by On the Border Mexican Grill & Cantina audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Early Adopter MentalityPOWER0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is On the Border Mexican Grill & Cantina's target market in United States?

On the Border Mexican Grill & Cantina's target market in United States covers an estimated 1,600,351 people, concentrated in Texas and New Jersey.

02

What is the gender split and age of On the Border Mexican Grill & Cantina customers?

53.8% of the On the Border Mexican Grill & Cantina audience are female, 46.2% are male, with an average age of 46.3 years.

03

Which brands do On the Border Mexican Grill & Cantina fans like most?

On the Border Mexican Grill & Cantina fans show strongest brand affinity for Staples Inc. (14.94×), Carrabba's Italian Grill (20.8×), and Fuzzy's Taco Shop (37.82×) over the country average.

04

Where do On the Border Mexican Grill & Cantina fans live in United States?

On the Border Mexican Grill & Cantina fans in United States are most concentrated in Texas (reach ~600K), New Jersey (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do On the Border Mexican Grill & Cantina fans also like?

Beyond On the Border Mexican Grill & Cantina itself, the audience over-indexes on Carrabba's Italian Grill (20.8×), Fuzzy's Taco Shop (37.82×), Red Robin (13.52×), and Bob Evans (16.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See On the Border Mexican Grill & Cantina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for On the Border Mexican Grill & Cantina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →