A data profile of the people who buy, follow and care about Doris Kearns Goodwin in United States — modelled from more than twelve digital signal sources. Doris Kearns Goodwin has an estimated audience of 282,874 people in United States.
The average Doris Kearns Goodwin fan in United States is 48.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Jennifer Love Hewitt, Michael Keaton, World of Coca-Cola, with strongest over-indexing on Jennifer Love Hewitt (44.63× the country average).
Demographically, the Doris Kearns Goodwin audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Doris Kearns Goodwin fan in United States is balanced, around 48.8 years old, with strong Individualism tendencies and a notable affinity for Jennifer Love Hewitt.
The key figures that characterise the Doris Kearns Goodwin profile in United States.
48.6% are female, 51.4% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 48.8 |
| Estimated audience size | 282,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 48% |
of the worldwide Doris Kearns Goodwin audience comes from United States.
| Country | Share |
|---|---|
| United States | 93.2% |
| Canada | 2.9% |
| United Kingdom | 2.1% |
Where the Doris Kearns Goodwin audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~10K | 2.77× | |
| 02 | Washington, District of Columbia | ~2K | 2.37× | |
| 03 | Maine | ~2K | 2.20× | |
| 04 | Vermont | <1K | 1.87× | |
| 05 | New Hampshire | ~2K | 1.84× | |
| 06 | Rhode Island | ~2K | 1.77× | |
| 07 | Connecticut | ~5K | 1.73× | |
| 08 | Maryland | ~6K | 1.30× | |
| 09 | Delaware | <1K | 1.29× | |
| 10 | New York | ~20K | 1.24× | |
| 11 | Oregon | ~4K | 1.21× | |
| 12 | Montana | <1K | 1.18× | |
| 13 | Virginia | ~7K | 1.12× | |
| 14 | Pennsylvania | ~10K | 1.10× | |
| 15 | Minnesota | ~4K | 1.09× | |
| 16 | New Jersey | ~7K | 1.06× | |
| 17 | Illinois | ~9K | 1.02× | |
| 18 | Colorado | ~4K | 1.02× | |
| 19 | Wisconsin | ~4K | 1.02× | |
| 20 | Washington | ~5K | 0.98× | |
| 21 | Missouri | ~4K | 0.98× | |
| 22 | New Mexico | ~1K | 0.92× | |
| 23 | Michigan | ~6K | 0.88× | |
| 24 | Kansas | ~2K | 0.88× | |
| 25 | Ohio | ~7K | 0.86× | |
| 26 | Idaho | ~1K | 0.85× | |
| 27 | North Carolina | ~7K | 0.82× | |
| 28 | South Carolina | ~3K | 0.82× | |
| 29 | Iowa | ~2K | 0.82× | |
| 30 | Florida | ~10K | 0.81× | |
| 31 | North Dakota | <1K | 0.80× | |
| 32 | California | ~20K | 0.79× | |
| 33 | Arizona | ~4K | 0.79× | |
| 34 | Nebraska | ~1K | 0.79× | |
| 35 | South Dakota | <1K | 0.79× | |
| 36 | Alaska | <1K | 0.78× | |
| 37 | West Virginia | <1K | 0.75× | |
| 38 | Tennessee | ~4K | 0.73× | |
| 39 | Indiana | ~4K | 0.73× | |
| 40 | Kentucky | ~2K | 0.68× | |
| 41 | Hawaii | <1K | 0.68× | |
| 42 | Oklahoma | ~2K | 0.67× | |
| 43 | Utah | ~2K | 0.66× | |
| 44 | Georgia | ~5K | 0.63× | |
| 45 | Louisiana | ~2K | 0.62× | |
| 46 | Arkansas | ~1K | 0.62× | |
| 47 | Mississippi | ~1K | 0.58× | |
| 48 | Alabama | ~2K | 0.57× | |
| 49 | Nevada | ~1K | 0.56× | |
| 50 | Texas | ~10K | 0.48× |
The strongest cross-interests of the Doris Kearns Goodwin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World of Coca-Cola | Travel & Leisure | 145.32× | ||
| 02 | Wyndham Rewards | Shopping | 88.16× | ||
| 03 | Fresca | Food & Beverages | 74.89× | ||
| 04 | Michael Keaton | Movies & TV | 47.11× | ||
| 05 | Jennifer Love Hewitt | Movies & TV | 44.63× | ||
| 06 | Mikaela Shiffrin | Sports | 30.69× | ||
| 07 | Rosario Dawson | Movies & TV | 25.54× | ||
| 08 | Brittany Snow | Movies & TV | 13.94× | ||
| 09 | Lindsey Vonn | Sports | 13.94× | ||
| 10 | James Franco | Movies & TV | 13.94× | ||
| 11 | Bruce Springsteen | Music & Radio | 12.03× | ||
| 12 | Robert Redford | Movies & TV | 7.66× | ||
| 13 | The New York Times | News | 7.62× | ||
| 14 | Barack Obama | Politics & Society | 6.04× | ||
| 15 | CNN | Movies & TV | 4.79× | ||
| 16 | Nonprofit organization | Politics & Society | 3.75× | ||
| 17 | Donald Trump | Politics & Society | 2.90× | ||
| 18 | X | Internet & Social Media | 2.83× | ||
| 19 | Cooking | Food & Beverages | 2.68× | ||
| 20 | Alcoholic beverages | Food & Beverages | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.42× | |
| Spirituality | BALANCE | 2.23× | |
| Patriotism | CONSERVATISM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Risk Appetite | THRILL | 0.79× |
Doris Kearns Goodwin has an estimated audience of 282,874 people in United States, concentrated in California and New York.
48.6% of Doris Kearns Goodwin fans are female, 51.4% are male, with an average age of 48.8 years.
Doris Kearns Goodwin fans show strongest brand affinity for Jennifer Love Hewitt (44.63×), Michael Keaton (47.11×), and World of Coca-Cola (145.32×) over the country average.
Doris Kearns Goodwin fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Doris Kearns Goodwin itself, the audience over-indexes on Michael Keaton (47.11×), World of Coca-Cola (145.32×), Wyndham Rewards (88.16×), and Fresca (74.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Doris Kearns Goodwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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