Rascasse Audience Intelligence

World of Watches Audience in United States

A data profile of the people who buy, follow and care about World of Watches in United States — modelled from more than twelve digital signal sources. World of Watches has an estimated audience of 301,374 people in United States.

#19among Watches in United States#1593among Website / Newspaper / Magazine in United States#671in Shopping

The average World of Watches fan in United States is 39.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Muttville Senior Dog Rescue, Invicta (company), Chrono24, with strongest over-indexing on Muttville Senior Dog Rescue (396.23× the country average).

Demographically, the World of Watches audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World of Watches fan in United States is more male, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Muttville Senior Dog Rescue.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Watches profile in United States.

Audience size
301K
in United States
Gender
40.8%♀
59.2% male
Age
39.0
average years
Country rank
#48277
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of World of Watches

40.8% are female, 59.2% are male, average age 39.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for World of Watches audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.0
Estimated audience size301,374
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the World of Watches audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3927%
40-4922%
50+15%
Fig. 04

Worldwide distribution

64.9%

of the worldwide World of Watches audience comes from United States.

Worldwide audience distribution share by country for World of Watches
CountryShare
United States64.9%
India17.8%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Watches audience in United States is strongest.

Fig. 05

Top regions by affinity

World of Watches fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.41×
02Nevada~6K2.06×
03New Jersey~10K1.68×
04New York~30K1.62×
05Maryland~8K1.49×
06North Carolina~10K1.39×
07Georgia~10K1.27×
08Alabama~5K1.25×
09Texas~30K1.22×
10Washington, District of Columbia~1K1.15×
11Connecticut~3K1.14×
12Rhode Island~1K1.12×
13Pennsylvania~10K1.07×
14Alaska<1K1.07×
15Vermont<1K1.07×
16Louisiana~4K1.06×
17South Carolina~5K1.05×
18Delaware<1K1.05×
19North Dakota<1K1.02×
20South Dakota<1K1.00×
21Montana<1K0.99×
22Illinois~10K0.98×
23New Mexico~1K0.97×
24Arizona~6K0.96×
25Massachusetts~6K0.95×
26New Hampshire~1K0.94×
27West Virginia~1K0.93×
28Hawaii~1K0.93×
29Maine~1K0.93×
30Virginia~7K0.92×
31Mississippi~2K0.92×
32Idaho~1K0.91×
33California~30K0.90×
34Nebraska~1K0.90×
35Ohio~8K0.89×
36Tennessee~5K0.89×
37Utah~2K0.89×
38Arkansas~2K0.89×
39Kentucky~3K0.88×
40Kansas~2K0.87×
41Indiana~5K0.86×
42Oklahoma~3K0.85×
43Iowa~2K0.85×
44Michigan~7K0.84×
45Missouri~4K0.84×
46Minnesota~4K0.82×
47Colorado~4K0.81×
48Oregon~3K0.81×
49Wisconsin~4K0.80×
50Washington~5K0.78×
Fig. 06

Affinity by region

Affinity by region — World of Watches, United States
0.78×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Watches audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Watches audience
#·InterestCategoryAffinity×
01Muttville Senior Dog RescueTopic396.23×
02Invicta (company)Fashion & Accessoires78.81×
03BALL Watch CompanyFashion & Accessoires61.28×
04Original PenguinFashion & Accessoires57.81×
05Daniel WellingtonFashion & Accessoires51.64×
06Chrono24Shopping41.78×
07Orient WatchFashion & Accessoires35.28×
08Oris (company)Fashion & Accessoires26.64×
09Jesse WilliamsMovies & TV19.19×
10ZenithFashion & Accessoires18.28×
11Onitsuka TigerFashion & Accessoires15.84×
12Suki WaterhouseFashion & Accessoires15.43×
13Automatic watchFashion & Accessoires15.39×
14SwatchFashion & Accessoires14.93×
15Mechanical watchFashion & Accessoires13.67×
16Rami MalekMovies & TV13.52×
17SeikoFashion & Accessoires13.06×
18Pocket watchFashion & Accessoires12.88×
19G-ShockFashion & Accessoires11.43×
20Special editionShopping9.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Watches audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Watches audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.40×
Pet OwnershipJOY1.55×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Watches audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.86×
ExtroversionTHRILL0.92×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Watches have in United States?

World of Watches has an estimated audience of 301,374 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of World of Watches fans?

40.8% of World of Watches fans are female, 59.2% are male, with an average age of 39.0 years.

03

Which brands do World of Watches fans like most?

World of Watches fans show strongest brand affinity for Muttville Senior Dog Rescue (396.23×), Invicta (company) (78.81×), and Chrono24 (41.78×) over the country average.

04

Where do World of Watches fans live in United States?

World of Watches fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do World of Watches fans also like?

Beyond World of Watches itself, the audience over-indexes on Invicta (company) (78.81×), Chrono24 (41.78×), Automatic watch (15.39×), and Mechanical watch (13.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See World of Watches audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Watches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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