Rascasse Audience Intelligence

Original Penguin Target Market in United States

A data profile of the people who buy, follow and care about Original Penguin in United States — modelled from more than twelve digital signal sources. Original Penguin has an estimated audience of 215,373 people in United States.

#6233among Brand in United States#1818in Fashion & Accessoires

The average Original Penguin fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include World of Watches, XPO Logistics, Nothing Bundt Cakes, with strongest over-indexing on World of Watches (57.81× the country average).

Demographically, the Original Penguin audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Original Penguin fan in United States is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for World of Watches.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Original Penguin profile in United States.

Audience size
215K
in United States
Gender
38.6%♀
61.4% male
Age
38.1
average years
Country rank
#56830
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Original Penguin

38.6% are female, 61.4% are male, average age 38.1.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Original Penguin audience in United States
MetricValue
Female38.6%
Male61.4%
Average age38.1
Estimated audience size215,373
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Original Penguin audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Original Penguin audience comes from United States.

Worldwide audience distribution share by country for Original Penguin
CountryShare
United States43.9%
United Kingdom13.4%
Mexico10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Original Penguin audience in United States is strongest.

Fig. 05

Top regions by affinity

Original Penguin customers by region in United States
#RegionReachAffinity×
01Nevada~4K1.91×
02Florida~30K1.84×
03New Jersey~8K1.43×
04New York~20K1.40×
05California~30K1.31×
06Illinois~9K1.25×
07Rhode Island<1K1.24×
08Massachusetts~5K1.19×
09Maryland~4K1.17×
10Washington, District of Columbia<1K1.17×
11Connecticut~2K1.14×
12Pennsylvania~8K1.13×
13Texas~20K1.12×
14Colorado~4K1.11×
15Delaware<1K1.08×
16Georgia~7K1.06×
17Michigan~6K1.04×
18Arizona~5K1.04×
19New Hampshire<1K1.03×
20North Carolina~7K1.02×
21Ohio~7K1.01×
22Virginia~5K1.01×
23Louisiana~3K1.01×
24Tennessee~4K0.99×
25Indiana~4K0.99×
26Oregon~2K0.99×
27Missouri~3K0.98×
28Washington~4K0.97×
29Kentucky~3K0.97×
30Minnesota~3K0.96×
31Wisconsin~3K0.94×
32South Carolina~3K0.93×
33Montana<1K0.92×
34Vermont<1K0.92×
35Kansas~2K0.90×
36West Virginia<1K0.90×
37Maine<1K0.90×
38Oklahoma~2K0.89×
39Nebraska<1K0.89×
40Utah~2K0.87×
41Alaska<1K0.87×
42Alabama~3K0.86×
43New Mexico<1K0.86×
44North Dakota<1K0.86×
45Iowa~1K0.83×
46Arkansas~1K0.82×
47Idaho<1K0.81×
48Mississippi~1K0.80×
49Hawaii<1K0.80×
50South Dakota<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Original Penguin, United States
0.79×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Original Penguin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Original Penguin audience
#·InterestCategoryAffinity×
01World of WatchesShopping57.81×
02XPO LogisticsBusiness & Career19.74×
03Jessica ChastainMovies & TV10.44×
04Polo shirtFashion & Accessoires9.30×
05Men's WearhouseFashion & Accessoires6.61×
06LacosteFashion & Accessoires5.69×
07Nothing Bundt CakesFood & Beverages5.66×
08The North FaceFashion & Accessoires3.83×
09Home automationTechnology & Electronics3.74×
10Levi Strauss & Co.Fashion & Accessoires3.72×
11First class travelTravel & Leisure3.39×
12Nordstrom RackFashion & Accessoires3.09×
13FedExBusiness & Career3.07×
14EyewearFashion & Accessoires2.97×
15Mortgage loansBusiness & Career2.53×
16Shopping mallsShopping1.98×
17Trader Joe'sShopping1.86×
18AirbnbTravel & Leisure1.78×
19SubwayFood & Beverages1.78×
20McDonald'sFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Original Penguin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Original Penguin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
Luxury OrientationPREMIUM1.99×
IndulgenceJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Original Penguin audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Original Penguin's target market in United States?

Original Penguin's target market in United States covers an estimated 215,373 people, concentrated in California and Florida.

02

What is the gender split and age of Original Penguin customers?

38.6% of the Original Penguin audience are female, 61.4% are male, with an average age of 38.1 years.

03

Which brands do Original Penguin fans like most?

Original Penguin fans show strongest brand affinity for World of Watches (57.81×), XPO Logistics (19.74×), and Nothing Bundt Cakes (5.66×) over the country average.

04

Where do Original Penguin fans live in United States?

Original Penguin fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Original Penguin fans also like?

Beyond Original Penguin itself, the audience over-indexes on XPO Logistics (19.74×), Nothing Bundt Cakes (5.66×), Men's Wearhouse (6.61×), and Nordstrom Rack (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Original Penguin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Original Penguin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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