Austin360 Audience in United States
Austin360 has an estimated audience of 362,139 people in United States. 55.3% are female, 44.7% are male, average age 40.6. Top regions: Texas, Louisiana, Arkansas. Top brand affinities: Good news, Autism Awareness, Crocodile, Diabetes mellitus awareness, Microblogging.
The average Austin360 fan in United States is 40.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Arkansas. Top brand affinities include Good news, Autism Awareness, Crocodile, with strongest over-indexing on Good news (109.39× the country average). Demographically, the Austin360 audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Demographics of Austin360 fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.6 |
| Estimated audience size | 362,139 |
Audience persona
The typical Austin360 fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Good news.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 134,912 | 4.33× |
| Louisiana | 5,643 | 1.21× |
| Arkansas | 5,638 | 1.89× |
| Oklahoma | 5,514 | 1.37× |
| Kentucky | 5,427 | 1.2× |
| Tennessee | 5,004 | 0.69× |
| Indiana | 4,841 | 0.73× |
| Missouri | 4,688 | 0.8× |
| Florida | 4,652 | 0.19× |
| Hawaii | 4,622 | 2.97× |
| North Carolina | 4,501 | 0.41× |
| Ohio | 4,483 | 0.4× |
| Georgia | 4,465 | 0.4× |
| Michigan | 4,463 | 0.47× |
| Wisconsin | 4,439 | 0.81× |
| California | 4,277 | 0.11× |
| Arizona | 4,275 | 0.58× |
| Pennsylvania | 4,256 | 0.35× |
| New Mexico | 4,205 | 2.32× |
| Nevada | 4,192 | 1.2× |
| Oregon | 4,138 | 1× |
| Utah | 4,114 | 1.27× |
| Virginia | 4,087 | 0.46× |
| Maryland | 4,066 | 0.65× |
| New Jersey | 4,057 | 0.44× |
| Illinois | 3,992 | 0.33× |
| New York | 3,937 | 0.19× |
| Massachusetts | 3,925 | 0.55× |
| Washington | 3,832 | 0.53× |
| Colorado | 3,821 | 0.67× |
| Washington, District of Columbia | 2,696 | 2.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Good news | 109.39× | News |
| Autism Awareness | 19.03× | Health |
| Crocodile | 45.74× | Pets & Animals |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Houston Astros | 8.33× | Sports |
| Tube top | 39.1× | Fashion & Accessoires |
| Kim Cattrall | 17.31× | Movies & TV |
| Owen Wilson | 11.26× | Movies & TV |
| Mary Elizabeth Winstead | 14.59× | Movies & TV |
| Suspenders | 24.23× | Fashion & Accessoires |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Whataburger | 4.46× | Food & Beverages |
| Beetlejuice | 3.33× | Movies & TV |
| Rosie O'Donnell | 10.45× | Movies & TV |
| Obsessed (2009 film) | 8.63× | Movies & TV |
| Livemusic | 3.27× | Music & Radio |
| Houston Texans | 5.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Quality Awareness | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.27 |
| Career Orientation | POWER | 1.27 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.0% |
| United Kingdom | 3.0% |
| Spain | 1.6% |
See Austin360 audiences in other countries
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Frequently asked questions
How many fans does Austin360 have in United States?
Austin360 has an estimated audience of 362,139 people in United States, concentrated in Texas and Louisiana.
What is the gender split and age of Austin360 fans?
55.3% of Austin360 fans are female, 44.7% are male, with an average age of 40.6 years.
Which brands do Austin360 fans like most?
Austin360 fans show strongest brand affinity for Good news (109.39×), Autism Awareness (19.03×), and Crocodile (45.74×) over the country average.
Where do Austin360 fans live in United States?
Austin360 fans in United States are most concentrated in Texas (reach 134,912), Louisiana (reach 5,643), and Arkansas (reach 5,638). These three regions account for the largest share of the active audience.
What other brands do Austin360 fans also like?
Beyond Austin360 itself, the audience over-indexes on Autism Awareness (19.03×), Crocodile (45.74×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Austin360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.