Gary Allan Audience in United States
Gary Allan has an estimated audience of 515,682 people in United States. 59.4% are female, 40.6% are male, average age 43.0. Top regions: Texas, Ohio, Tennessee. Top brand affinities: KLOS, Hope Springs, KiwiCo, Pillow, Whataburger.
The average Gary Allan fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Tennessee. Top brand affinities include KLOS, Hope Springs, KiwiCo, with strongest over-indexing on KLOS (46.78× the country average). Demographically, the Gary Allan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Gary Allan fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.0 |
| Estimated audience size | 515,682 |
Audience persona
The typical Gary Allan fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for KLOS.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 56,264 | 1.27× |
| Ohio | 25,025 | 1.58× |
| Tennessee | 19,761 | 1.91× |
| California | 19,309 | 0.34× |
| Florida | 15,514 | 0.44× |
| Pennsylvania | 14,452 | 0.83× |
| Georgia | 14,094 | 0.89× |
| Indiana | 13,617 | 1.45× |
| Missouri | 13,554 | 1.63× |
| Kentucky | 12,937 | 2× |
| Oklahoma | 12,836 | 2.24× |
| North Carolina | 12,322 | 0.79× |
| Illinois | 11,337 | 0.66× |
| Arizona | 10,858 | 1.03× |
| Michigan | 10,335 | 0.77× |
| South Carolina | 9,955 | 1.28× |
| Minnesota | 8,382 | 1.13× |
| Alabama | 8,144 | 1.13× |
| Louisiana | 8,075 | 1.21× |
| Wisconsin | 7,802 | 1.01× |
| New York | 7,793 | 0.27× |
| Virginia | 6,974 | 0.56× |
| Arkansas | 6,528 | 1.54× |
| Mississippi | 6,467 | 1.52× |
| Colorado | 6,148 | 0.76× |
| Idaho | 5,909 | 2.28× |
| Utah | 5,776 | 1.25× |
| Iowa | 5,667 | 1.33× |
| Kansas | 5,663 | 1.39× |
| West Virginia | 4,917 | 2.05× |
| Washington | 4,633 | 0.45× |
| Oregon | 4,388 | 0.74× |
| New Mexico | 3,690 | 1.43× |
| Nebraska | 3,225 | 1.25× |
| Maryland | 3,073 | 0.35× |
| Nevada | 2,790 | 0.56× |
| Montana | 2,478 | 1.73× |
| North Dakota | 2,210 | 2.09× |
| New Jersey | 2,057 | 0.16× |
| South Dakota | 1,524 | 1.28× |
| Massachusetts | 1,512 | 0.15× |
| Wyoming | 1,095 | 1.43× |
| Maine | 1,016 | 0.55× |
| Connecticut | 977 | 0.19× |
| New Hampshire | 726 | 0.36× |
| Delaware | 619 | 0.43× |
| Alaska | 459 | 0.42× |
| Vermont | 380 | 0.42× |
| Hawaii | 293 | 0.13× |
| Rhode Island | 285 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLOS | 46.78× | Music & Radio |
| Hope Springs | 31.77× | Movies & TV |
| KiwiCo | 8.85× | Kids & Family |
| Pillow | 2.24× | Home & Garden |
| Whataburger | 1.79× | Food & Beverages |
| Israel | 2.04× | Travel & Leisure |
| Nebraska | 2.45× | Travel & Leisure |
| Unique Gifts | 1.74× | Shopping |
| Sinaloa | 2.35× | Travel & Leisure |
| Saving | 1.75× | Business & Career |
| Birthday Gifts | 1.72× | Kids & Family |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Keith Stanfield | 2.74× | Movies & TV |
| Sailor | 2.03× | Travel & Leisure |
| ABC 7 Chicago | 1.76× | Movies & TV |
| Vaani Kapoor | 9.64× | Movies & TV |
| Home staging | 2.07× | Home & Garden |
| Guy Fieri | 1.5× | Movies & TV |
| JibJab | 2.22× | Internet & Social Media |
| Tech News | 3.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Patriotism | CONSERVATISM | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Extroversion | THRILL | 1.2 |
| DIY Mentality | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.1% |
| United Kingdom | 3.4% |
| Canada | 2.5% |
See Gary Allan audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
Frequently asked questions
How many fans does Gary Allan have in United States?
Gary Allan has an estimated audience of 515,682 people in United States, concentrated in Texas and Ohio.
What is the gender split and age of Gary Allan fans?
59.4% of Gary Allan fans are female, 40.6% are male, with an average age of 43.0 years.
Which brands do Gary Allan fans like most?
Gary Allan fans show strongest brand affinity for KLOS (46.78×), Hope Springs (31.77×), and KiwiCo (8.85×) over the country average.
Where do Gary Allan fans live in United States?
Gary Allan fans in United States are most concentrated in Texas (reach 56,264), Ohio (reach 25,025), and Tennessee (reach 19,761). These three regions account for the largest share of the active audience.
What other brands do Gary Allan fans also like?
Beyond Gary Allan itself, the audience over-indexes on Hope Springs (31.77×), KiwiCo (8.85×), Pillow (2.24×), and Whataburger (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gary Allan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.