Rascasse Audience Intelligence

Gary Allan Audience in United States

A data profile of the people who buy, follow and care about Gary Allan in United States — modelled from more than twelve digital signal sources. Gary Allan has an estimated audience of 538,832 people in United States.

#114among Country music in United States#8455among Person in United States#4878in Music & Radio

The average Gary Allan fan in United States is 43.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include Darius Rucker, Josh Turner, Lonestar, with strongest over-indexing on Darius Rucker (32.31× the country average).

Demographically, the Gary Allan audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gary Allan fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Darius Rucker.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gary Allan profile in United States.

Audience size
539K
in United States
Gender
59.4%♀
40.6% male
Age
43.0
average years
Country rank
#35078
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gary Allan fans

59.4% are female, 40.6% are male, average age 43.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Gary Allan audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.0
Estimated audience size538,832
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Gary Allan audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3919%
40-4928%
50+26%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Gary Allan audience comes from United States.

Worldwide audience distribution share by country for Gary Allan
CountryShare
United States89.7%
United Kingdom3.8%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gary Allan audience in United States is strongest.

Fig. 05

Top regions by affinity

Gary Allan fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K2.84×
02North Dakota~2K2.08×
03Oklahoma~10K2.07×
04Idaho~5K2.02×
05Kentucky~10K1.96×
06Arkansas~8K1.87×
07Tennessee~20K1.66×
08Iowa~7K1.60×
09Alabama~10K1.51×
10Kansas~6K1.51×
11Mississippi~6K1.44×
12New Mexico~4K1.40×
13Missouri~10K1.39×
14Louisiana~9K1.36×
15Montana~2K1.36×
16Ohio~20K1.25×
17Nebraska~3K1.25×
18Wyoming<1K1.25×
19South Dakota~1K1.23×
20Indiana~10K1.22×
21Utah~6K1.22×
22Texas~50K1.18×
23Minnesota~8K1.13×
24Wisconsin~8K1.08×
25South Carolina~8K1.02×
26Arizona~10K0.93×
27Virginia~10K0.80×
28Georgia~10K0.77×
29Pennsylvania~10K0.76×
30North Carolina~10K0.75×
31Alaska<1K0.75×
32Delaware<1K0.70×
33Illinois~10K0.69×
34Colorado~6K0.69×
35Maine~1K0.69×
36Nevada~3K0.68×
37Oregon~4K0.67×
38Hawaii~1K0.67×
39Rhode Island~1K0.66×
40Michigan~9K0.64×
41New Hampshire~1K0.62×
42Washington, District of Columbia<1K0.59×
43Florida~20K0.55×
44Maryland~5K0.55×
45Washington~5K0.47×
46Connecticut~2K0.47×
47Massachusetts~3K0.34×
48New York~9K0.31×
49New Jersey~4K0.31×
50California~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Gary Allan, United States
0.29×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gary Allan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gary Allan audience
#·InterestCategoryAffinity×
01Josh TurnerMusic & Radio43.70×
02LonestarMusic & Radio33.34×
03Darius RuckerMusic & Radio32.31×
04limeCars & Mobility27.65×
05Whiskey MyersMusic & Radio21.37×
06LeAnn RimesMusic & Radio14.81×
07Dwight YoakamMusic & Radio11.78×
08John DenverMusic & Radio11.67×
09Grand Ole OpryMusic & Radio9.29×
10Toby KeithMusic & Radio8.78×
11Tim McGrawMusic & Radio7.87×
12Alan JacksonMusic & Radio7.59×
13Chris StapletonMusic & Radio7.11×
14Keith UrbanMusic & Radio6.42×
15Willie NelsonMusic & Radio5.74×
16RockabillyFashion & Accessoires4.27×
17TicketmasterTravel & Leisure3.19×
18Britney SpearsMusic & Radio3.05×
19Pizza HutFood & Beverages2.02×
20Hobby LobbyHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gary Allan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gary Allan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Community OrientationOPEN1.63×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gary Allan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gary Allan have in United States?

Gary Allan has an estimated audience of 538,832 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Gary Allan fans?

59.4% of Gary Allan fans are female, 40.6% are male, with an average age of 43.0 years.

03

Which brands do Gary Allan fans like most?

Gary Allan fans show strongest brand affinity for Darius Rucker (32.31×), Josh Turner (43.7×), and Lonestar (33.34×) over the country average.

04

Where do Gary Allan fans live in United States?

Gary Allan fans in United States are most concentrated in Texas (reach ~50K), Ohio (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gary Allan fans also like?

Beyond Gary Allan itself, the audience over-indexes on Josh Turner (43.7×), Lonestar (33.34×), LeAnn Rimes (14.81×), and lime (27.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gary Allan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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