A data profile of the people who buy, follow and care about Lonestar in United States — modelled from more than twelve digital signal sources. Lonestar has an estimated audience of 840,413 people in United States.
The average Lonestar fan in United States is 42.6 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Connie Britton, Midland, Charles Esten, with strongest over-indexing on Connie Britton (156.71× the country average).
Demographically, the Lonestar audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lonestar fan in United States is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Connie Britton.
The key figures that characterise the Lonestar profile in United States.
49.4% are female, 50.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 42.6 |
| Estimated audience size | 840,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Lonestar audience comes from United States.
| Country | Share |
|---|---|
| United States | 64.5% |
| Canada | 8.7% |
| Australia | 4.2% |
Where the Lonestar audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~600K | 9.99× | |
| 02 | Mississippi | ~10K | 2.07× | |
| 03 | Arkansas | ~10K | 1.77× | |
| 04 | Oklahoma | ~20K | 1.66× | |
| 05 | North Dakota | ~2K | 1.48× | |
| 06 | Utah | ~10K | 1.41× | |
| 07 | Kentucky | ~10K | 1.29× | |
| 08 | South Dakota | ~2K | 1.26× | |
| 09 | Wyoming | ~1K | 1.24× | |
| 10 | Iowa | ~8K | 1.18× | |
| 11 | Nebraska | ~5K | 1.14× | |
| 12 | Idaho | ~5K | 1.12× | |
| 13 | West Virginia | ~4K | 1.09× | |
| 14 | Tennessee | ~20K | 1.05× | |
| 15 | Minnesota | ~10K | 1.02× | |
| 16 | Kansas | ~7K | 1.02× | |
| 17 | Missouri | ~10K | 0.99× | |
| 18 | Indiana | ~10K | 0.98× | |
| 19 | Wisconsin | ~10K | 0.97× | |
| 20 | Ohio | ~20K | 0.95× | |
| 21 | New Mexico | ~4K | 0.94× | |
| 22 | Louisiana | ~10K | 0.93× | |
| 23 | Alabama | ~10K | 0.90× | |
| 24 | Maine | ~3K | 0.89× | |
| 25 | Alaska | ~2K | 0.89× | |
| 26 | New Hampshire | ~3K | 0.88× | |
| 27 | Montana | ~2K | 0.86× | |
| 28 | Oregon | ~8K | 0.84× | |
| 29 | Rhode Island | ~2K | 0.83× | |
| 30 | Arizona | ~10K | 0.78× | |
| 31 | Delaware | ~2K | 0.78× | |
| 32 | Colorado | ~10K | 0.77× | |
| 33 | Virginia | ~20K | 0.76× | |
| 34 | Washington, District of Columbia | ~2K | 0.76× | |
| 35 | South Carolina | ~9K | 0.75× | |
| 36 | Georgia | ~20K | 0.74× | |
| 37 | Illinois | ~20K | 0.72× | |
| 38 | North Carolina | ~20K | 0.72× | |
| 39 | Hawaii | ~2K | 0.71× | |
| 40 | Massachusetts | ~10K | 0.67× | |
| 41 | Pennsylvania | ~20K | 0.63× | |
| 42 | Washington | ~10K | 0.60× | |
| 43 | Florida | ~30K | 0.54× | |
| 44 | Michigan | ~10K | 0.53× | |
| 45 | Nevada | ~4K | 0.52× | |
| 46 | Connecticut | ~4K | 0.50× | |
| 47 | Maryland | ~7K | 0.49× | |
| 48 | New York | ~20K | 0.47× | |
| 49 | California | ~40K | 0.45× | |
| 50 | New Jersey | ~8K | 0.41× |
The strongest cross-interests of the Lonestar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Connie Britton | Movies & TV | 156.71× | ||
| 02 | Sydney Swans | Sports | 127.34× | ||
| 03 | Midland | Music & Radio | 121.56× | ||
| 04 | Charles Esten | Music & Radio | 91.21× | ||
| 05 | Tracy Byrd | Music & Radio | 52.95× | ||
| 06 | Montgomery Gentry | Music & Radio | 49.62× | ||
| 07 | Clay Walker | Music & Radio | 41.11× | ||
| 08 | Deana Carter | Music & Radio | 40.42× | ||
| 09 | Joe Diffie | Music & Radio | 38.52× | ||
| 10 | Sammy Kershaw | Music & Radio | 36.64× | ||
| 11 | John Michael Montgomery | Music & Radio | 35.82× | ||
| 12 | Mark Chesnutt | Music & Radio | 34.57× | ||
| 13 | Gary Allan | Music & Radio | 33.34× | ||
| 14 | Cam | Technology & Electronics | 30.93× | ||
| 15 | Ronnie Dunn | Music & Radio | 30.55× | ||
| 16 | Gretchen Wilson | Music & Radio | 27.18× | ||
| 17 | Clint Black | Music & Radio | 26.24× | ||
| 18 | Lorrie Morgan | Music & Radio | 24.86× | ||
| 19 | Shenandoah | Music & Radio | 21.96× | ||
| 20 | LeAnn Rimes | Music & Radio | 14.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Sustainability | BALANCE | 0.91× |
Lonestar has an estimated audience of 840,413 people in United States, concentrated in Texas and California.
49.4% of Lonestar fans are female, 50.6% are male, with an average age of 42.6 years.
Lonestar fans show strongest brand affinity for Connie Britton (156.71×), Midland (121.56×), and Charles Esten (91.21×) over the country average.
Lonestar fans in United States are most concentrated in Texas (reach ~600K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Lonestar itself, the audience over-indexes on Midland (121.56×), Charles Esten (91.21×), Sydney Swans (127.34×), and Cam (30.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lonestar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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