Lonestar Audience in United States

Lonestar logo

Lonestar has an estimated audience of 813,958 people in United States. 49.4% are female, 50.6% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Connie Britton, Midland, Charles Esten, Sydney Swans, Gretchen Wilson.

The average Lonestar fan in United States is 42.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Connie Britton, Midland, Charles Esten, with strongest over-indexing on Connie Britton (156.71× the country average). Demographically, the Lonestar audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Video game

Demographics of Lonestar fans

Demographic split for Lonestar audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.6
Estimated audience size813,958

Audience persona

The typical Lonestar fan in United States is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Connie Britton.

Top regions in United States

Top regions ranked by reach for Lonestar in United States
RegionReachAffinity
Texas610,46910.58×
California38,8280.43×
Florida27,9610.51×
Ohio20,3250.81×
New York19,8830.44×
Illinois19,6400.72×
Tennessee17,3361.06×
North Carolina17,2370.7×
Georgia16,5850.66×
Pennsylvania16,2990.59×
Indiana14,8761×
Virginia14,6700.74×
Missouri13,1351×
Mississippi12,6821.89×
Michigan11,8280.56×
Washington11,5950.71×
Utah10,8811.49×
Louisiana10,8051.03×
Oklahoma10,5871.17×
Arizona10,1700.61×
Massachusetts9,7890.61×
Alabama9,7840.86×
Kentucky9,7390.95×
Arkansas9,6191.43×
Colorado9,5090.74×
New Jersey8,5930.42×
Minnesota8,4840.73×
South Carolina8,3990.69×
Iowa8,0781.2×
Wisconsin7,9900.65×
Kansas6,6151.03×
Maryland6,3220.45×
Oregon5,6130.6×
Idaho4,7201.16×
Nebraska4,2131.03×
West Virginia4,1001.08×
New Mexico3,5540.87×
Nevada3,3680.43×
Connecticut3,3250.41×
South Dakota2,7231.45×
New Hampshire2,3880.74×
Maine2,2170.76×
Montana2,1160.94×
North Dakota1,8511.11×
Hawaii1,8090.52×
Delaware1,4410.64×
Rhode Island1,3920.54×
Wyoming1,1940.99×
Washington, District of Columbia1,0130.41×
Alaska7090.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lonestar audience
BrandAffinityCategory
Connie Britton156.71×Movies & TV
Midland121.56×Music & Radio
Charles Esten91.21×Music & Radio
Sydney Swans127.34×Sports
Gretchen Wilson27.18×Music & Radio
Cam30.93×Technology & Electronics
Clay Walker41.11×Music & Radio
Montgomery Gentry49.62×Music & Radio
Mark Chesnutt34.57×Music & Radio
LeAnn Rimes14.54×Music & Radio
Tracy Byrd52.95×Music & Radio
Lorrie Morgan24.86×Music & Radio
Shenandoah21.96×Music & Radio
Clint Black26.24×Music & Radio
Tracy Lawrence25.36×Music & Radio
Gary Allan33.34×Music & Radio
John Michael Montgomery35.82×Music & Radio
Deana Carter40.42×Music & Radio
Joe Diffie38.52×Music & Radio
Ronnie Dunn30.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lonestar audience
TraitClusterScore
Risk AppetiteTHRILL2.02
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.57
Quality AwarenessPREMIUM1.36
Need for SecurityCONSERVATISM1.25
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Lonestar
CountryShare
United States66.6%
Canada9.1%
Australia4.1%

See Lonestar audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Lonestar have in United States?

Lonestar has an estimated audience of 813,958 people in United States, concentrated in Texas and California.

What is the gender split and age of Lonestar fans?

49.4% of Lonestar fans are female, 50.6% are male, with an average age of 42.6 years.

Which brands do Lonestar fans like most?

Lonestar fans show strongest brand affinity for Connie Britton (156.71×), Midland (121.56×), and Charles Esten (91.21×) over the country average.

Where do Lonestar fans live in United States?

Lonestar fans in United States are most concentrated in Texas (reach 610,469), California (reach 38,828), and Florida (reach 27,961). These three regions account for the largest share of the active audience.

What other brands do Lonestar fans also like?

Beyond Lonestar itself, the audience over-indexes on Midland (121.56×), Charles Esten (91.21×), Sydney Swans (127.34×), and Gretchen Wilson (27.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lonestar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.