Shenandoah Audience in United States
Shenandoah has an estimated audience of 1,252,560 people in United States. 53.3% are female, 46.7% are male, average age 44.6. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Alan Jackson.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (11.09× the country average). Demographically, the Shenandoah audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Shenandoah fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.6 |
| Estimated audience size | 1,252,560 |
Audience persona
The typical Shenandoah fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 11.09× | Health |
| Diabetes mellitus awareness | 7.54× | Health |
| Singer-songwriter | 3.77× | Music & Radio |
| Microblogging | 7.59× | Technology & Electronics |
| Alan Jackson | 9.98× | Music & Radio |
| Fox News Channel | 1.95× | Movies & TV |
| Income tax | 7.95× | Business & Career |
| Josh Turner | 21.07× | Music & Radio |
| Darius Rucker | 14.16× | Music & Radio |
| Capital One | 2.31× | Business & Career |
| Willie Nelson | 5.81× | Music & Radio |
| Dwight Yoakam | 10.56× | Music & Radio |
| Grand Ole Opry | 9.71× | Music & Radio |
| Lonestar | 18.29× | Music & Radio |
| Hobby Lobby | 2.01× | Home & Garden |
| Texas Roadhouse | 2.02× | Food & Beverages |
| Google Maps | 1.92× | Internet & Social Media |
| CarGurus | 2.76× | Cars & Mobility |
| Google News | 2.76× | News |
| Chris Stapleton | 7.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.34 |
| Tradition | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
| Extroversion | THRILL | 1.25 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.4% |
| United Kingdom | 2.5% |
| Germany | 2.2% |
See Shenandoah audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shenandoah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.