Shenandoah Audience in United States
Shenandoah has an estimated audience of 1,252,560 people in United States. 53.3% are female, 46.7% are male, average age 44.6. Top brand affinities: Product design, Israel, Whataburger, UK garage, Pillow.
Top brand affinities include Product design, Israel, Whataburger, with strongest over-indexing on Product design (3.32× the country average). Demographically, the Shenandoah audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Shenandoah fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.6 |
| Estimated audience size | 1,252,560 |
Audience persona
The typical Shenandoah fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.32× | Business & Career |
| Israel | 2.61× | Travel & Leisure |
| Whataburger | 1.98× | Food & Beverages |
| UK garage | 5.99× | Music & Radio |
| Pillow | 2.28× | Home & Garden |
| KiwiCo | 6.56× | Kids & Family |
| Nebraska | 2.42× | Travel & Leisure |
| Unique Gifts | 1.69× | Shopping |
| Stamp collecting | 3.31× | Home & Garden |
| Rajasthan | 11.56× | Travel & Leisure |
| KLOS | 21.07× | Music & Radio |
| Sinaloa | 2.52× | Travel & Leisure |
| Pro-Ject | 2.28× | Music & Radio |
| Birthday Gifts | 1.68× | Kids & Family |
| Staycation | 1.59× | Home & Garden |
| ABC 7 Chicago | 1.91× | Movies & TV |
| Home staging | 2.25× | Home & Garden |
| Vaani Kapoor | 9.71× | Movies & TV |
| Sailor | 2.01× | Travel & Leisure |
| Iron Man (film) | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.34 |
| Tradition | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
| Extroversion | THRILL | 1.25 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.4% |
| United Kingdom | 2.5% |
| Germany | 2.2% |
See Shenandoah audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shenandoah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.