John Michael Montgomery Audience in United States

John Michael Montgomery logo

John Michael Montgomery has an estimated audience of 445,763 people in United States. 63.0% are female, 37.0% are male, average age 47.4. Top regions: Texas, Kentucky, Ohio. Top brand affinities: Josh Turner, Alan Jackson, Lonestar, Billy Ray Cyrus, Darius Rucker.

The average John Michael Montgomery fan in United States is 47.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Kentucky, Ohio. Top brand affinities include Josh Turner, Alan Jackson, Lonestar, with strongest over-indexing on Josh Turner (46.33× the country average). Demographically, the John Michael Montgomery audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of John Michael Montgomery fans

Demographic split for John Michael Montgomery audience in United States
MetricValue
Female63.0%
Male37.0%
Average age47.4
Estimated audience size445,763

Audience persona

The typical John Michael Montgomery fan in United States is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Josh Turner.

Top regions in United States

Top regions ranked by reach for John Michael Montgomery in United States
RegionReachAffinity
Texas41,1861.07×
Kentucky17,2923.09×
Ohio16,4891.2×
Florida15,8410.52×
Tennessee14,8531.66×
Michigan13,5381.16×
California12,3670.25×
North Carolina12,2450.91×
Indiana11,7061.44×
Georgia11,1210.81×
Alabama10,7981.73×
Missouri10,5511.47×
Arkansas9,3732.55×
Louisiana9,2681.61×
Oklahoma9,0661.83×
Pennsylvania8,6640.58×
Illinois8,6500.58×
South Carolina6,9211.03×
Minnesota6,8901.08×
Virginia6,8460.63×
Wisconsin6,3050.94×
Arizona6,2580.69×
Kansas6,0281.72×
Mississippi5,7441.56×
New York5,5270.22×
Iowa5,3371.45×
West Virginia4,6752.25×
Washington4,4520.5×
Colorado4,2650.61×
Oregon3,4440.67×
Nebraska3,2641.46×
Maryland3,1620.41×
Utah2,9510.74×
Idaho2,3171.04×
South Dakota2,2362.17×
Montana1,8761.52×
Nevada1,8170.42×
New Jersey1,7880.16×
New Mexico1,7690.79×
Massachusetts1,6940.19×
North Dakota1,5391.68×
Connecticut1,0910.24×
Maine9860.62×
Wyoming8641.31×
New Hampshire7000.4×
Delaware5170.42×
Alaska4860.51×
Vermont3880.5×
Hawaii3700.19×
Washington, District of Columbia2800.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Michael Montgomery audience
BrandAffinityCategory
Josh Turner46.33×Music & Radio
Alan Jackson15×Music & Radio
Lonestar31.47×Music & Radio
Billy Ray Cyrus13.92×Music & Radio
Darius Rucker18.73×Music & Radio
Grand Ole Opry12.59×Music & Radio
Fox News Channel2.04×Movies & TV
Willie Nelson6.57×Music & Radio
Keith Urban8.62×Music & Radio
Tractor Supply Company4.08×Shopping
Dwight Yoakam11.5×Music & Radio
Texas Roadhouse2.3×Food & Beverages
Chris Stapleton8.45×Music & Radio
Singer-songwriter2.13×Music & Radio
LeAnn Rimes8.69×Music & Radio
Nature1.62×Home & Garden
Ticketmaster2.83×Travel & Leisure
Chick-fil-A2.03×Food & Beverages
Rockabilly4.11×Fashion & Accessoires
Kane Brown9.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Michael Montgomery audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Community OrientationOPEN1.73
SpiritualityBALANCE1.64
TraditionCONSERVATISM1.43
Family OrientationCONSERVATISM1.37
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for John Michael Montgomery
CountryShare
United States89.7%
Canada5.9%
Australia1.3%

See John Michael Montgomery audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does John Michael Montgomery have in United States?

John Michael Montgomery has an estimated audience of 445,763 people in United States, concentrated in Texas and Kentucky.

What is the gender split and age of John Michael Montgomery fans?

63.0% of John Michael Montgomery fans are female, 37.0% are male, with an average age of 47.4 years.

Which brands do John Michael Montgomery fans like most?

John Michael Montgomery fans show strongest brand affinity for Josh Turner (46.33×), Alan Jackson (15×), and Lonestar (31.47×) over the country average.

Where do John Michael Montgomery fans live in United States?

John Michael Montgomery fans in United States are most concentrated in Texas (reach 41,186), Kentucky (reach 17,292), and Ohio (reach 16,489). These three regions account for the largest share of the active audience.

What other brands do John Michael Montgomery fans also like?

Beyond John Michael Montgomery itself, the audience over-indexes on Alan Jackson (15×), Lonestar (31.47×), Billy Ray Cyrus (13.92×), and Darius Rucker (18.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Michael Montgomery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.