Montgomery Gentry Audience in United States

Montgomery Gentry logo

Montgomery Gentry has an estimated audience of 349,573 people in United States. 50.4% are female, 49.6% are male, average age 43.1. Top regions: Texas, Florida, Ohio. Top brand affinities: KLOS, Whataburger, Pillow, KiwiCo, Alaska.

The average Montgomery Gentry fan in United States is 43.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include KLOS, Whataburger, Pillow, with strongest over-indexing on KLOS (37.07× the country average). Demographically, the Montgomery Gentry audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Montgomery Gentry fans

Demographic split for Montgomery Gentry audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.1
Estimated audience size349,573

Audience persona

The typical Montgomery Gentry fan in United States is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for KLOS.

Top regions in United States

Top regions ranked by reach for Montgomery Gentry in United States
RegionReachAffinity
Texas20,3360.68×
Florida15,3160.65×
Ohio11,9511.11×
California11,7720.31×
Tennessee11,3721.62×
Kentucky10,3602.36×
North Carolina9,6870.92×
Indiana9,0091.41×
Georgia8,9720.83×
Illinois8,9440.77×
Missouri8,5461.52×
Pennsylvania8,3310.71×
Michigan8,2150.9×
Wisconsin7,7531.47×
Alabama7,1181.46×
Virginia6,7610.79×
West Virginia6,1953.81×
New York6,1250.31×
South Carolina5,9151.12×
Iowa5,3961.87×
Oklahoma5,3691.38×
Minnesota5,3421.07×
Washington4,6920.67×
Arizona4,6080.65×
Kansas4,2751.55×
Arkansas4,1771.45×
Maryland4,0000.67×
Colorado3,6210.66×
Louisiana3,5910.8×
Mississippi3,3761.17×
Oregon2,7410.68×
Utah2,6260.84×
New Jersey2,3620.27×
Massachusetts2,1430.31×
North Dakota2,1192.95×
Idaho2,1171.21×
Nebraska2,0621.18×
Nevada1,6070.48×
Connecticut1,2710.36×
Montana1,1071.14×
New Mexico1,0550.6×
Maine1,0290.82×
South Dakota1,0031.24×
New Hampshire8320.6×
Wyoming5871.13×
Delaware4570.47×
Alaska4090.55×
Washington, District of Columbia4060.39×
Rhode Island3770.34×
Vermont3540.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montgomery Gentry audience
BrandAffinityCategory
KLOS37.07×Music & Radio
Whataburger1.9×Food & Beverages
Pillow2.19×Home & Garden
KiwiCo6.63×Kids & Family
Alaska1.56×Travel & Leisure
Sinaloa3.01×Travel & Leisure
Governor of Michigan5.72×Politics & Society
Goop4.03×Internet & Social Media
REC TEC Grills14.13×Sports
Israel1.52×Travel & Leisure
Nebraska1.95×Travel & Leisure
Wok4.34×Food & Beverages
Unique Gifts1.53×Shopping
Sailor2.95×Travel & Leisure
headspace5.51×Health
TV Fanatic6.02×Movies & TV
ABC 7 Chicago2.4×Movies & TV
Google Home3.33×Technology & Electronics
Gift registry6.63×Kids & Family
Palestine Polytechnic University9.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montgomery Gentry audience
TraitClusterScore
Risk AppetiteTHRILL1.79
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.49
Community OrientationOPEN1.3
DIY MentalityTHRILL1.26
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Montgomery Gentry
CountryShare
United States93.0%
Canada2.8%
Germany1.3%

See Montgomery Gentry audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Montgomery Gentry have in United States?

Montgomery Gentry has an estimated audience of 349,573 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Montgomery Gentry fans?

50.4% of Montgomery Gentry fans are female, 49.6% are male, with an average age of 43.1 years.

Which brands do Montgomery Gentry fans like most?

Montgomery Gentry fans show strongest brand affinity for KLOS (37.07×), Whataburger (1.9×), and Pillow (2.19×) over the country average.

Where do Montgomery Gentry fans live in United States?

Montgomery Gentry fans in United States are most concentrated in Texas (reach 20,336), Florida (reach 15,316), and Ohio (reach 11,951). These three regions account for the largest share of the active audience.

What other brands do Montgomery Gentry fans also like?

Beyond Montgomery Gentry itself, the audience over-indexes on Whataburger (1.9×), Pillow (2.19×), KiwiCo (6.63×), and Alaska (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montgomery Gentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.