Rascasse Audience Intelligence

Joe Diffie Audience in United States

A data profile of the people who buy, follow and care about Joe Diffie in United States — modelled from more than twelve digital signal sources. Joe Diffie has an estimated audience of 359,872 people in United States.

#156among Country music in United States#10942among Person in United States#6315in Music & Radio

The average Joe Diffie fan in United States is 44.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Florida.

Top brand affinities include City Bank, Lonestar, Josh Turner, with strongest over-indexing on City Bank (11.36× the country average).

Demographically, the Joe Diffie audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Diffie fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Diffie profile in United States.

Audience size
360K
in United States
Gender
51.8%♀
48.2% male
Age
44.4
average years
Country rank
#43987
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Diffie fans

51.8% are female, 48.2% are male, average age 44.4.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Joe Diffie audience in United States
MetricValue
Female51.8%
Male48.2%
Average age44.4
Estimated audience size359,872
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Joe Diffie audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3916%
40-4925%
50+33%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Joe Diffie audience comes from United States.

Worldwide audience distribution share by country for Joe Diffie
CountryShare
United States91.2%
Canada3.8%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Diffie audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Diffie fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K2.17×
02Tennessee~20K2.16×
03West Virginia~3K2.01×
04Kentucky~9K1.98×
05Arkansas~5K1.77×
06Alabama~9K1.76×
07North Dakota~1K1.59×
08Iowa~5K1.56×
09Mississippi~5K1.53×
10Missouri~9K1.47×
11South Dakota~1K1.46×
12Montana~1K1.37×
13Wyoming<1K1.32×
14Kansas~4K1.31×
15Nebraska~2K1.29×
16Indiana~9K1.28×
17Wisconsin~7K1.26×
18South Carolina~6K1.15×
19Louisiana~5K1.14×
20Ohio~10K1.11×
21Idaho~2K1.11×
22Minnesota~6K1.10×
23North Carolina~10K1.06×
24Maine~1K0.98×
25Georgia~10K0.91×
26Michigan~9K0.91×
27New Mexico~1K0.80×
28Alaska<1K0.80×
29Texas~20K0.77×
30Virginia~7K0.77×
31Oregon~3K0.77×
32Utah~2K0.76×
33Pennsylvania~9K0.73×
34New Hampshire~1K0.71×
35Delaware<1K0.71×
36Illinois~9K0.70×
37Colorado~4K0.67×
38Hawaii~1K0.66×
39Rhode Island<1K0.66×
40Arizona~5K0.64×
41Washington~5K0.64×
42Washington, District of Columbia<1K0.59×
43Florida~10K0.57×
44Nevada~2K0.54×
45Maryland~3K0.53×
46Connecticut~2K0.48×
47Massachusetts~3K0.38×
48New York~7K0.35×
49New Jersey~3K0.33×
50California~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Joe Diffie, United States
0.28×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Diffie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Diffie audience
#·InterestCategoryAffinity×
01LonestarMusic & Radio38.52×
02Josh TurnerMusic & Radio33.83×
03Kellie PicklerMusic & Radio22.44×
04Dwight YoakamMusic & Radio15.57×
05Grand Ole OpryMusic & Radio13.59×
06Alan JacksonMusic & Radio11.82×
07City BankBusiness & Career11.36×
08Rosie O'DonnellMovies & TV11.19×
09LeAnn RimesMusic & Radio10.61×
10Shania TwainMusic & Radio10.11×
11Weather forecastingHome & Garden6.92×
12Willie NelsonMusic & Radio6.72×
13FedExBusiness & Career5.13×
14Solar energyHome & Garden3.52×
15Discount storesShopping3.26×
16Mortgage loansBusiness & Career3.06×
17Pizza HutFood & Beverages2.86×
18SubwayFood & Beverages2.82×
19McDonald'sFood & Beverages2.35×
20PinterestInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Diffie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Diffie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
Convenience OrientationPREMIUM2.21×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Diffie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.48×
Design AffinityPREMIUM0.56×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Diffie have in United States?

Joe Diffie has an estimated audience of 359,872 people in United States, concentrated in Texas and Tennessee.

02

What is the gender split and age of Joe Diffie fans?

51.8% of Joe Diffie fans are female, 48.2% are male, with an average age of 44.4 years.

03

Which brands do Joe Diffie fans like most?

Joe Diffie fans show strongest brand affinity for City Bank (11.36×), Lonestar (38.52×), and Josh Turner (33.83×) over the country average.

04

Where do Joe Diffie fans live in United States?

Joe Diffie fans in United States are most concentrated in Texas (reach ~20K), Tennessee (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Diffie fans also like?

Beyond Joe Diffie itself, the audience over-indexes on Lonestar (38.52×), Josh Turner (33.83×), FedEx (5.13×), and Weather forecasting (6.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Joe Diffie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Diffie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →