Mark Chesnutt Audience in United States

Mark Chesnutt logo

Mark Chesnutt has an estimated audience of 648,350 people in United States. 48.3% are female, 51.7% are male, average age 47.0. Top regions: Texas, Tennessee, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Mark Chesnutt fan in United States is 47.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mark Chesnutt audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Mark Chesnutt fans

Demographic split for Mark Chesnutt audience in United States
MetricValue
Female48.3%
Male51.7%
Average age47.0
Estimated audience size648,350

Audience persona

The typical Mark Chesnutt fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mark Chesnutt in United States
RegionReachAffinity
Texas115,2372.07×
Tennessee25,4701.96×
Florida23,1800.53×
Oklahoma22,4763.12×
Ohio20,1451.01×
California19,1440.27×
Kentucky18,9432.33×
North Carolina18,7650.96×
Georgia17,0830.86×
Alabama16,9301.87×
Louisiana16,8992.02×
Missouri16,4661.58×
Pennsylvania15,5250.71×
Michigan14,2240.84×
Arkansas13,6852.56×
Indiana13,5981.15×
Illinois12,9660.6×
Virginia11,3340.72×
South Carolina9,8781.01×
Arizona9,8420.74×
Kansas9,5701.87×
Wisconsin9,4910.97×
New York8,8250.24×
Colorado8,1010.79×
Mississippi7,8151.46×
Minnesota7,3040.79×
Washington6,8930.53×
Iowa5,9361.11×
West Virginia5,5361.83×
Oregon5,0070.67×
New Mexico4,9531.52×
Maryland4,3690.39×
Nevada3,3510.53×
Nebraska3,3351.03×
Utah3,1420.54×
Idaho2,9010.89×
New Jersey2,8090.17×
Massachusetts2,7740.22×
Montana2,1961.22×
South Dakota2,1041.4×
North Dakota1,6891.27×
Connecticut1,5520.24×
Maine1,4570.63×
New Hampshire1,2330.48×
Wyoming1,1041.15×
Alaska7280.52×
Delaware6930.39×
Vermont6290.55×
Washington, District of Columbia5390.28×
Hawaii5280.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Chesnutt audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Josh Turner29.31×Music & Radio
Alan Jackson12.82×Music & Radio
Lonestar30.2×Music & Radio
Fox News Channel2.46×Movies & TV
Grand Ole Opry13.62×Music & Radio
Darius Rucker18.73×Music & Radio
Dwight Yoakam14.44×Music & Radio
Willie Nelson7.78×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Tractor Supply Company4.41×Shopping
Billy Ray Cyrus10.84×Music & Radio
Texas Roadhouse2.38×Food & Beverages
Livemusic3.17×Music & Radio
Rockabilly4.7×Fashion & Accessoires
Chris Stapleton8.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Chesnutt audience
TraitClusterScore
PatriotismCONSERVATISM2.15
Community OrientationOPEN1.4
TraditionCONSERVATISM1.37
ExtroversionTHRILL1.29
Need for SecurityCONSERVATISM1.25
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Mark Chesnutt
CountryShare
United States90.3%
Canada6.5%
Australia1.3%

See Mark Chesnutt audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Mark Chesnutt have in United States?

Mark Chesnutt has an estimated audience of 648,350 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Mark Chesnutt fans?

48.3% of Mark Chesnutt fans are female, 51.7% are male, with an average age of 47.0 years.

Which brands do Mark Chesnutt fans like most?

Mark Chesnutt fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Mark Chesnutt fans live in United States?

Mark Chesnutt fans in United States are most concentrated in Texas (reach 115,237), Tennessee (reach 25,470), and Florida (reach 23,180). These three regions account for the largest share of the active audience.

What other brands do Mark Chesnutt fans also like?

Beyond Mark Chesnutt itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Chesnutt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.