Lorrie Morgan Audience in United States

Lorrie Morgan logo

Lorrie Morgan has an estimated audience of 1,007,825 people in United States. 56.3% are female, 43.7% are male, average age 51.0. Top regions: Texas, Tennessee, Florida. Top brand affinities: Hilversum, KiwiCo, Whataburger, Israel, Pillow.

The average Lorrie Morgan fan in United States is 51.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, Florida. Top brand affinities include Hilversum, KiwiCo, Whataburger, with strongest over-indexing on Hilversum (426.4× the country average). Demographically, the Lorrie Morgan audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Lorrie Morgan fans

Demographic split for Lorrie Morgan audience in United States
MetricValue
Female56.3%
Male43.7%
Average age51.0
Estimated audience size1,007,825

Audience persona

The typical Lorrie Morgan fan in United States is more female, around 51.0 years old, with strong Patriotism tendencies and a notable affinity for Hilversum.

Top regions in United States

Top regions ranked by reach for Lorrie Morgan in United States
RegionReachAffinity
Texas79,7330.92×
Tennessee49,9172.47×
Florida36,5680.54×
Ohio35,4441.14×
North Carolina33,8301.12×
Georgia32,0161.03×
Kentucky29,3102.32×
California27,8200.25×
Alabama27,2851.94×
Missouri22,8431.41×
Indiana22,8081.24×
Michigan22,6680.86×
Pennsylvania22,5970.67×
Virginia20,2900.83×
Illinois19,9100.59×
Louisiana19,5321.5×
South Carolina18,7271.24×
New York17,1930.31×
Mississippi17,1542.07×
Oklahoma16,8051.5×
Wisconsin16,3851.08×
Arizona16,0940.78×
Minnesota14,6581.02×
Arkansas14,5011.75×
Kansas11,1561.4×
Iowa10,2751.24×
Colorado9,9240.62×
Washington9,4410.47×
West Virginia9,1281.94×
Maryland8,7200.5×
Oregon7,0380.61×
Nebraska6,9861.38×
Utah6,9490.77×
Massachusetts5,9450.3×
New Jersey5,9200.23×
New Mexico5,2391.04×
Idaho4,7040.93×
Nevada4,1230.42×
South Dakota4,1151.77×
Montana3,8241.37×
Maine3,8011.05×
North Dakota3,7751.82×
Connecticut3,3370.33×
New Hampshire2,7580.69×
Wyoming1,9291.29×
Delaware1,5020.54×
Vermont9610.54×
Alaska9490.44×
Rhode Island9200.29×
Hawaii8290.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lorrie Morgan audience
BrandAffinityCategory
Hilversum426.4×Travel & Leisure
KiwiCo9.09×Kids & Family
Whataburger2.14×Food & Beverages
Israel2.41×Travel & Leisure
Pillow2.24×Home & Garden
Staycation2.61×Home & Garden
KLOS22.64×Music & Radio
Nebraska2×Travel & Leisure
Vaani Kapoor16.96×Movies & TV
Unique Gifts1.66×Shopping
headspace6.35×Health
Sinaloa2.36×Travel & Leisure
TV Fanatic6.54×Movies & TV
Home staging3.13×Home & Garden
Wok3.74×Food & Beverages
Scratching post4.98×Pets & Animals
Governor of Michigan3.58×Politics & Society
Birthday Gifts1.54×Kids & Family
Goop2.53×Internet & Social Media
Guy Fieri1.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lorrie Morgan audience
TraitClusterScore
PatriotismCONSERVATISM1.8
TraditionCONSERVATISM1.38
Community OrientationOPEN1.36
SpiritualityBALANCE1.24
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Lorrie Morgan
CountryShare
United States90.6%
Canada5.9%
United Kingdom0.6%

See Lorrie Morgan audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Lorrie Morgan have in United States?

Lorrie Morgan has an estimated audience of 1,007,825 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Lorrie Morgan fans?

56.3% of Lorrie Morgan fans are female, 43.7% are male, with an average age of 51.0 years.

Which brands do Lorrie Morgan fans like most?

Lorrie Morgan fans show strongest brand affinity for Hilversum (426.4×), KiwiCo (9.09×), and Whataburger (2.14×) over the country average.

Where do Lorrie Morgan fans live in United States?

Lorrie Morgan fans in United States are most concentrated in Texas (reach 79,733), Tennessee (reach 49,917), and Florida (reach 36,568). These three regions account for the largest share of the active audience.

What other brands do Lorrie Morgan fans also like?

Beyond Lorrie Morgan itself, the audience over-indexes on KiwiCo (9.09×), Whataburger (2.14×), Israel (2.41×), and Pillow (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lorrie Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.