Gretchen Wilson Audience in United States

Gretchen Wilson logo

Gretchen Wilson has an estimated audience of 1,866,672 people in United States. 64.1% are female, 35.9% are male, average age 45.0. Top regions: Texas, Florida, Tennessee. Top brand affinities: LeAnn Rimes, Kellie Pickler, Josh Turner, Brittany Snow, Alan Jackson.

The average Gretchen Wilson fan in United States is 45.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Tennessee. Top brand affinities include LeAnn Rimes, Kellie Pickler, Josh Turner, with strongest over-indexing on LeAnn Rimes (29.06× the country average). Demographically, the Gretchen Wilson audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Gretchen Wilson fans

Demographic split for Gretchen Wilson audience in United States
MetricValue
Female64.1%
Male35.9%
Average age45.0
Estimated audience size1,866,672

Audience persona

The typical Gretchen Wilson fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for LeAnn Rimes.

Top regions in United States

Top regions ranked by reach for Gretchen Wilson in United States
RegionReachAffinity
Texas125,0050.78×
Florida83,9670.66×
Tennessee78,5682.1×
California75,4090.37×
Ohio70,0961.22×
Illinois62,2901×
North Carolina58,9411.05×
Pennsylvania56,8270.9×
Georgia53,1480.92×
New York50,7930.49×
Missouri47,0601.56×
Michigan45,9460.94×
Indiana45,3221.33×
Kentucky42,9501.84×
Alabama41,9111.61×
Virginia36,5540.8×
Oklahoma33,2811.61×
South Carolina32,8651.17×
Wisconsin31,8191.13×
Minnesota31,2621.17×
Arizona29,1580.77×
Louisiana28,3771.18×
Mississippi27,7091.8×
Washington26,4810.71×
Arkansas24,4711.59×
Oregon21,2620.99×
Colorado20,6530.7×
Iowa19,1861.25×
New Jersey17,8930.38×
Maryland17,5050.55×
Kansas17,2051.17×
West Virginia16,5541.9×
Massachusetts16,1270.44×
Utah10,6400.64×
Nebraska10,5681.13×
Connecticut10,3750.55×
Nevada10,0740.56×
Idaho9,5731.02×
New Mexico8,8890.95×
Maine7,2651.09×
New Hampshire6,2920.86×
Montana6,1001.18×
South Dakota5,1381.19×
North Dakota4,9891.3×
Delaware3,4350.67×
Wyoming3,2451.17×
Rhode Island3,2190.54×
Vermont2,6510.81×
Alaska2,6070.65×
Hawaii2,4090.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gretchen Wilson audience
BrandAffinityCategory
LeAnn Rimes29.06×Music & Radio
Kellie Pickler36.57×Music & Radio
Josh Turner31.94×Music & Radio
Brittany Snow7.94×Movies & TV
Alan Jackson11.7×Music & Radio
Lonestar27.54×Music & Radio
Sabrina Carpenter5.08×Music & Radio
Tractor Supply Company5.25×Shopping
Darius Rucker18.53×Music & Radio
Taylor Lautner12.45×Movies & TV
Fox News Channel2.13×Movies & TV
Keith Urban9.65×Music & Radio
Grand Ole Opry12.29×Music & Radio
Willie Nelson7.22×Music & Radio
Chris Stapleton10.03×Music & Radio
Lady Antebellum21.83×Music & Radio
Kacey Musgraves12.62×Music & Radio
Hobby Lobby2.18×Home & Garden
Rockabilly4.49×Fashion & Accessoires
Dwight Yoakam9.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gretchen Wilson audience
TraitClusterScore
PatriotismCONSERVATISM1.66
ExtroversionTHRILL1.39
TraditionCONSERVATISM1.35
Community OrientationOPEN1.29
Price SensitivityPREMIUM1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Gretchen Wilson
CountryShare
United States89.2%
Canada6.0%
United Kingdom1.6%

See Gretchen Wilson audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Gretchen Wilson have in United States?

Gretchen Wilson has an estimated audience of 1,866,672 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Gretchen Wilson fans?

64.1% of Gretchen Wilson fans are female, 35.9% are male, with an average age of 45.0 years.

Which brands do Gretchen Wilson fans like most?

Gretchen Wilson fans show strongest brand affinity for LeAnn Rimes (29.06×), Kellie Pickler (36.57×), and Josh Turner (31.94×) over the country average.

Where do Gretchen Wilson fans live in United States?

Gretchen Wilson fans in United States are most concentrated in Texas (reach 125,005), Florida (reach 83,967), and Tennessee (reach 78,568). These three regions account for the largest share of the active audience.

What other brands do Gretchen Wilson fans also like?

Beyond Gretchen Wilson itself, the audience over-indexes on Kellie Pickler (36.57×), Josh Turner (31.94×), Brittany Snow (7.94×), and Alan Jackson (11.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gretchen Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.