Rascasse Audience Intelligence

Gretchen Wilson Audience in United States

A data profile of the people who buy, follow and care about Gretchen Wilson in United States — modelled from more than twelve digital signal sources. Gretchen Wilson has an estimated audience of 1,432,449 people in United States.

#50among Country music in United States#3752among Person in United States#2222in Music & Radio

The average Gretchen Wilson fan in United States is 45.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Tennessee.

Top brand affinities include LeAnn Rimes, Kellie Pickler, Sara Evans, with strongest over-indexing on LeAnn Rimes (36.59× the country average).

Demographically, the Gretchen Wilson audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gretchen Wilson fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for LeAnn Rimes.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gretchen Wilson profile in United States.

Audience size
1.4M
in United States
Gender
64.1%♀
35.9% male
Age
45.0
average years
Country rank
#18387
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gretchen Wilson fans

64.1% are female, 35.9% are male, average age 45.0.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Gretchen Wilson audience in United States
MetricValue
Female64.1%
Male35.9%
Average age45.0
Estimated audience size1,432,449
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Gretchen Wilson audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3915%
40-4925%
50+35%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Gretchen Wilson audience comes from United States.

Worldwide audience distribution share by country for Gretchen Wilson
CountryShare
United States89.0%
Canada5.3%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gretchen Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Gretchen Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K2.01×
02West Virginia~20K1.83×
03Kentucky~40K1.69×
04North Dakota~6K1.69×
05Missouri~50K1.61×
06Oklahoma~30K1.56×
07Mississippi~20K1.55×
08Arkansas~20K1.55×
09Alabama~40K1.49×
10South Dakota~6K1.41×
11Iowa~20K1.34×
12Wyoming~4K1.27×
13Indiana~40K1.26×
14Montana~6K1.23×
15Wisconsin~30K1.21×
16Kansas~20K1.21×
17Minnesota~30K1.19×
18Nebraska~10K1.16×
19Ohio~70K1.14×
20Idaho~10K1.10×
21Maine~7K1.08×
22South Carolina~30K1.07×
23Louisiana~30K1.06×
24North Carolina~50K0.96×
25Illinois~60K0.93×
26Michigan~40K0.92×
27New Mexico~9K0.91×
28Oregon~20K0.88×
29New Hampshire~7K0.88×
30Vermont~3K0.87×
31Pennsylvania~50K0.84×
32Georgia~50K0.84×
33Arizona~30K0.84×
34Texas~100K0.79×
35Delaware~4K0.77×
36Alaska~3K0.77×
37Virginia~30K0.76×
38Colorado~20K0.72×
39Florida~90K0.69×
40Washington~30K0.68×
41Connecticut~10K0.66×
42Utah~10K0.66×
43Rhode Island~4K0.66×
44Maryland~20K0.58×
45Nevada~10K0.57×
46Massachusetts~20K0.49×
47Hawaii~4K0.46×
48New York~50K0.45×
49New Jersey~20K0.39×
50California~70K0.36×
Fig. 06

Affinity by region

Affinity by region — Gretchen Wilson, United States
0.36×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gretchen Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gretchen Wilson audience
#·InterestCategoryAffinity×
01Kellie PicklerMusic & Radio40.21×
02Sara EvansMusic & Radio38.24×
03LeAnn RimesMusic & Radio36.59×
04LonestarMusic & Radio27.18×
05Josh TurnerMusic & Radio26.27×
06Whiskey MyersMusic & Radio20.18×
07Darius RuckerMusic & Radio19.04×
08Keith UrbanMusic & Radio8.60×
09Brittany SnowMovies & TV8.43×
10Weather forecastingHome & Garden7.27×
11FedExBusiness & Career5.52×
12QVCMovies & TV5.09×
13Renewable energyBusiness & Career4.02×
14Mortgage loansBusiness & Career3.64×
15Discount storesShopping3.52×
16Vehicle insuranceCars & Mobility3.45×
17SubwayFood & Beverages3.20×
18Pizza HutFood & Beverages3.07×
19PinterestInternet & Social Media2.60×
20McDonald'sFood & Beverages2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gretchen Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gretchen Wilson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
Convenience OrientationPREMIUM2.21×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gretchen Wilson audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.53×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gretchen Wilson have in United States?

Gretchen Wilson has an estimated audience of 1,432,449 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Gretchen Wilson fans?

64.1% of Gretchen Wilson fans are female, 35.9% are male, with an average age of 45.0 years.

03

Which brands do Gretchen Wilson fans like most?

Gretchen Wilson fans show strongest brand affinity for LeAnn Rimes (36.59×), Kellie Pickler (40.21×), and Sara Evans (38.24×) over the country average.

04

Where do Gretchen Wilson fans live in United States?

Gretchen Wilson fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and Tennessee (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Gretchen Wilson fans also like?

Beyond Gretchen Wilson itself, the audience over-indexes on Kellie Pickler (40.21×), Sara Evans (38.24×), FedEx (5.52×), and Weather forecasting (7.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gretchen Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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