Clay Walker Audience in United States

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Clay Walker has an estimated audience of 570,217 people in United States. 53.0% are female, 47.0% are male, average age 42.5. Top regions: Texas, Tennessee, Florida. Top brand affinities: KiwiCo, KLOS, Pillow, Nebraska, Israel.

The average Clay Walker fan in United States is 42.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, Florida. Top brand affinities include KiwiCo, KLOS, Pillow, with strongest over-indexing on KiwiCo (8.51× the country average). Demographically, the Clay Walker audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Clay Walker fans

Demographic split for Clay Walker audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.5
Estimated audience size570,217

Audience persona

The typical Clay Walker fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for Clay Walker in United States
RegionReachAffinity
Texas82,6441.69×
Tennessee24,3122.13×
Florida22,7750.59×
California20,3710.32×
Oklahoma17,6982.8×
Louisiana15,8652.16×
Missouri15,3711.67×
Georgia15,2910.87×
North Carolina14,2440.83×
Alabama12,8441.61×
Mississippi12,8392.73×
Arizona12,6771.09×
Illinois12,4950.66×
Ohio11,8540.67×
Kentucky11,3671.59×
Oregon10,8771.66×
Arkansas9,7302.07×
Washington8,8500.77×
Colorado8,7850.98×
Indiana8,7260.84×
Pennsylvania8,7120.45×
South Carolina8,2180.96×
New York8,1210.25×
Michigan7,8550.53×
Kansas7,6701.71×
Virginia7,1940.52×
Iowa6,6111.41×
Wisconsin6,5410.76×
Minnesota6,0650.74×
Idaho4,6891.64×
New Mexico4,4991.57×
Nebraska3,7491.31×
West Virginia3,6861.39×
Maryland3,5630.36×
Utah3,4620.68×
Nevada3,2610.59×
Montana2,7951.77×
New Jersey2,1970.15×
South Dakota1,8751.42×
Massachusetts1,7920.16×
North Dakota1,2561.07×
Wyoming1,0461.24×
Maine9840.48×
Connecticut9640.17×
New Hampshire5850.26×
Hawaii5030.21×
Alaska4720.39×
Delaware4460.28×
Washington, District of Columbia4080.24×
Vermont3810.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clay Walker audience
BrandAffinityCategory
KiwiCo8.51×Kids & Family
KLOS31.1×Music & Radio
Pillow1.95×Home & Garden
Nebraska2.41×Travel & Leisure
Israel1.59×Travel & Leisure
Unique Gifts1.68×Shopping
Birthday Gifts1.68×Kids & Family
Vaani Kapoor12.05×Movies & TV
Tech News4.38×Technology & Electronics
Keith Stanfield3.08×Movies & TV
Captain America (1990 film)2.07×Movies & TV
ABC 7 Chicago1.89×Movies & TV
Home staging2.24×Home & Garden
Sailor2.06×Travel & Leisure
Sinaloa1.54×Travel & Leisure
Corona (band)2.26×Music & Radio
Cass County, Missouri3.67×Travel & Leisure
WESH1.72×Movies & TV
JibJab2.01×Internet & Social Media
Junior Chamber International8.39×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clay Walker audience
TraitClusterScore
PatriotismCONSERVATISM1.56
Community OrientationOPEN1.39
ExtroversionTHRILL1.35
TraditionCONSERVATISM1.27
IndividualismJOY1.16
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Clay Walker
CountryShare
United States91.6%
Canada4.0%
United Kingdom0.9%

See Clay Walker audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Clay Walker have in United States?

Clay Walker has an estimated audience of 570,217 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Clay Walker fans?

53.0% of Clay Walker fans are female, 47.0% are male, with an average age of 42.5 years.

Which brands do Clay Walker fans like most?

Clay Walker fans show strongest brand affinity for KiwiCo (8.51×), KLOS (31.1×), and Pillow (1.95×) over the country average.

Where do Clay Walker fans live in United States?

Clay Walker fans in United States are most concentrated in Texas (reach 82,644), Tennessee (reach 24,312), and Florida (reach 22,775). These three regions account for the largest share of the active audience.

What other brands do Clay Walker fans also like?

Beyond Clay Walker itself, the audience over-indexes on KLOS (31.1×), Pillow (1.95×), Nebraska (2.41×), and Israel (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clay Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.