Rascasse Audience Intelligence

Clay Walker Audience in United States

A data profile of the people who buy, follow and care about Clay Walker in United States — modelled from more than twelve digital signal sources. Clay Walker has an estimated audience of 482,145 people in United States.

#121among Country music in United States#9109among Person in United States#5256in Music & Radio

The average Clay Walker fan in United States is 42.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Florida.

Top brand affinities include Lonestar, Weather forecasting, Josh Turner, with strongest over-indexing on Lonestar (41.11× the country average).

Demographically, the Clay Walker audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clay Walker fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Lonestar.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clay Walker profile in United States.

Audience size
482K
in United States
Gender
53.0%♀
47.0% male
Age
42.5
average years
Country rank
#37460
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clay Walker fans

53.0% are female, 47.0% are male, average age 42.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Clay Walker audience in United States
MetricValue
Female53.0%
Male47.0%
Average age42.5
Estimated audience size482,145
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Clay Walker audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3916%
40-4924%
50+29%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Clay Walker audience comes from United States.

Worldwide audience distribution share by country for Clay Walker
CountryShare
United States90.8%
Canada4.1%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clay Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Clay Walker fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K2.59×
02New Mexico~7K2.57×
03Mississippi~10K2.31×
04Tennessee~20K2.17×
05Arkansas~9K1.89×
06Louisiana~10K1.83×
07Kentucky~10K1.58×
08Alabama~10K1.56×
09Texas~70K1.53×
10West Virginia~4K1.52×
11Missouri~10K1.50×
12Idaho~4K1.50×
13Iowa~7K1.48×
14Montana~2K1.47×
15Kansas~6K1.44×
16South Dakota~2K1.42×
17Oregon~9K1.38×
18Wyoming~1K1.22×
19North Dakota~1K1.20×
20Nebraska~3K1.14×
21Indiana~10K1.04×
22Wisconsin~9K1.04×
23South Carolina~9K1.04×
24North Carolina~20K0.99×
25Arizona~10K0.95×
26Utah~5K0.94×
27Minnesota~8K0.93×
28Colorado~8K0.92×
29Georgia~10K0.80×
30Alaska<1K0.76×
31Ohio~10K0.74×
32Michigan~10K0.73×
33Nevada~4K0.71×
34Washington~8K0.70×
35Rhode Island~1K0.70×
36Maine~1K0.68×
37Delaware~1K0.66×
38Illinois~10K0.65×
39Hawaii~2K0.65×
40New Hampshire~1K0.63×
41Virginia~9K0.62×
42Washington, District of Columbia~1K0.60×
43Florida~20K0.59×
44Connecticut~3K0.47×
45Pennsylvania~9K0.45×
46Maryland~4K0.43×
47Massachusetts~4K0.34×
48California~20K0.32×
49New Jersey~5K0.32×
50New York~9K0.27×
Fig. 06

Affinity by region

Affinity by region — Clay Walker, United States
0.27×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clay Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clay Walker audience
#·InterestCategoryAffinity×
01LonestarMusic & Radio41.11×
02Josh TurnerMusic & Radio29.98×
03Darius RuckerMusic & Radio16.02×
04Grand Ole OpryMusic & Radio11.98×
05Dwight YoakamMusic & Radio11.57×
06Alan JacksonMusic & Radio8.97×
07Keith UrbanMusic & Radio7.95×
08Weather forecastingHome & Garden7.56×
09QVCMovies & TV4.99×
10FedExBusiness & Career4.77×
11RockabillyFashion & Accessoires4.58×
12Renewable energyBusiness & Career3.94×
13Solar energyHome & Garden3.84×
14Vehicle insuranceCars & Mobility3.36×
15Mortgage loansBusiness & Career3.32×
16Discount storesShopping3.20×
17SubwayFood & Beverages3.19×
18Pizza HutFood & Beverages2.81×
19PinterestInternet & Social Media2.47×
20McDonald'sFood & Beverages2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clay Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clay Walker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Convenience OrientationPREMIUM2.23×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clay Walker audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
Luxury OrientationPREMIUM0.54×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clay Walker have in United States?

Clay Walker has an estimated audience of 482,145 people in United States, concentrated in Texas and Tennessee.

02

What is the gender split and age of Clay Walker fans?

53.0% of Clay Walker fans are female, 47.0% are male, with an average age of 42.5 years.

03

Which brands do Clay Walker fans like most?

Clay Walker fans show strongest brand affinity for Lonestar (41.11×), Weather forecasting (7.56×), and Josh Turner (29.98×) over the country average.

04

Where do Clay Walker fans live in United States?

Clay Walker fans in United States are most concentrated in Texas (reach ~70K), Tennessee (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Clay Walker fans also like?

Beyond Clay Walker itself, the audience over-indexes on Weather forecasting (7.56×), Josh Turner (29.98×), FedEx (4.77×), and Mortgage loans (3.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clay Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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