Charles Esten Audience in United States

Charles Esten logo

Charles Esten has an estimated audience of 616,591 people in United States. 83.3% are female, 16.7% are male, average age 36.0. Top regions: Texas, California, Florida. Top brand affinities: Connie Britton, Diabetes mellitus awareness, Capital One, Lonestar, Autism Awareness.

The average Charles Esten fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Connie Britton, Diabetes mellitus awareness, Capital One, with strongest over-indexing on Connie Britton (142.99× the country average). Demographically, the Charles Esten audience skews more female with an average age of 36.0, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Charles Esten fans

Demographic split for Charles Esten audience in United States
MetricValue
Female83.3%
Male16.7%
Average age36.0
Estimated audience size616,591

Audience persona

The typical Charles Esten fan in United States is more female, around 36.0 years old, with strong DIY Mentality tendencies and a notable affinity for Connie Britton.

Top regions in United States

Top regions ranked by reach for Charles Esten in United States
RegionReachAffinity
Texas45,2790.85×
California44,6090.66×
Florida40,1580.96×
Tennessee29,8372.41×
Pennsylvania28,4821.37×
North Carolina27,5591.49×
New York24,1750.7×
Georgia22,2501.17×
Ohio20,2661.07×
Illinois18,2600.89×
Virginia16,2941.08×
Michigan14,9330.93×
South Carolina14,6971.58×
Alabama12,3971.44×
Indiana12,3381.1×
New Jersey12,0860.77×
Missouri11,0141.11×
Arizona10,2870.82×
Massachusetts10,2280.84×
Kentucky10,1221.31×
Wisconsin9,7491.05×
Maryland9,5680.9×
Washington9,5070.77×
Minnesota8,8241×
Louisiana8,3361.05×
Colorado7,9980.82×
Oklahoma7,1251.04×
Utah6,6841.21×
Arkansas6,3521.25×
Mississippi6,1561.21×
Connecticut5,7770.93×
Iowa5,5691.1×
Oregon5,5680.79×
Kansas4,9611.02×
Nevada3,7900.64×
West Virginia3,5061.22×
Idaho3,3501.08×
Nebraska3,0700.99×
New Hampshire2,3820.98×
Maine2,1210.96×
New Mexico1,9160.62×
Rhode Island1,6990.87×
Montana1,5820.92×
Hawaii1,5790.6×
Delaware1,3490.79×
South Dakota1,3050.92×
Washington, District of Columbia1,2430.67×
North Dakota1,1460.9×
Alaska8000.61×
Vermont7950.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charles Esten audience
BrandAffinityCategory
Connie Britton142.99×Movies & TV
Diabetes mellitus awareness6.87×Health
Capital One4.09×Business & Career
Lonestar35.24×Music & Radio
Autism Awareness8.75×Health
Google Maps3.62×Internet & Social Media
Singer-songwriter3.45×Music & Radio
Microblogging6.96×Technology & Electronics
Kia Sportage16.26×Cars & Mobility
Willie Nelson7.91×Music & Radio
Diane Keaton4.74×Movies & TV
Indeed.com3.13×Business & Career
AccuWeather4.45×Home & Garden
Alan Jackson9.1×Music & Radio
Google News3.65×News
Circle K4.32×Shopping
CarGurus3.59×Cars & Mobility
Income tax7.26×Business & Career
Hank Williams14.89×Music & Radio
Khan Academy4.84×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles Esten audience
TraitClusterScore
DIY MentalityTHRILL1.39
ExtroversionTHRILL1.36
CreativityOPEN1.31
PatriotismCONSERVATISM1.29
Family OrientationCONSERVATISM1.24
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Charles Esten
CountryShare
United States58.7%
Germany7.4%
United Kingdom6.9%

See Charles Esten audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Charles Esten have in United States?

Charles Esten has an estimated audience of 616,591 people in United States, concentrated in Texas and California.

What is the gender split and age of Charles Esten fans?

83.3% of Charles Esten fans are female, 16.7% are male, with an average age of 36.0 years.

Which brands do Charles Esten fans like most?

Charles Esten fans show strongest brand affinity for Connie Britton (142.99×), Diabetes mellitus awareness (6.87×), and Capital One (4.09×) over the country average.

Where do Charles Esten fans live in United States?

Charles Esten fans in United States are most concentrated in Texas (reach 45,279), California (reach 44,609), and Florida (reach 40,158). These three regions account for the largest share of the active audience.

What other brands do Charles Esten fans also like?

Beyond Charles Esten itself, the audience over-indexes on Diabetes mellitus awareness (6.87×), Capital One (4.09×), Lonestar (35.24×), and Autism Awareness (8.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Esten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.