Rascasse Audience Intelligence

Charles Esten Audience in United States

A data profile of the people who buy, follow and care about Charles Esten in United States — modelled from more than twelve digital signal sources. Charles Esten has an estimated audience of 651,149 people in United States.

#657among Singer-songwriter in United States#7380among Person in United States#4269in Music & Radio

The average Charles Esten fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lonestar, Connie Britton, QVC, with strongest over-indexing on Lonestar (91.21× the country average).

Demographically, the Charles Esten audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charles Esten fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Lonestar.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles Esten profile in United States.

Audience size
651K
in United States
Gender
87.2%♀
12.8% male
Age
38.1
average years
Country rank
#31255
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charles Esten fans

87.2% are female, 12.8% are male, average age 38.1.

Fig. 02

Gender split

87.2%
Female
12.8%
Male
Demographic split for Charles Esten audience in United States
MetricValue
Female87.2%
Male12.8%
Average age38.1
Estimated audience size651,149
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Charles Esten audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3923%
40-4921%
50+14%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Charles Esten audience comes from United States.

Worldwide audience distribution share by country for Charles Esten
CountryShare
United States55.5%
United Kingdom8.2%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles Esten audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles Esten fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K2.29×
02South Carolina~20K1.63×
03Alabama~10K1.36×
04North Carolina~30K1.32×
05Kentucky~10K1.27×
06Mississippi~7K1.25×
07Utah~7K1.23×
08Arkansas~7K1.22×
09West Virginia~4K1.21×
10Pennsylvania~30K1.18×
11Idaho~4K1.12×
12Georgia~20K1.08×
13Missouri~10K1.07×
14Oklahoma~8K1.07×
15Maine~2K1.06×
16Virginia~20K1.05×
17Indiana~10K1.05×
18New Hampshire~3K1.05×
19Ohio~20K1.04×
20Iowa~6K1.04×
21Louisiana~9K1.03×
22Kansas~5K1.03×
23Montana~2K1.02×
24Wisconsin~10K0.99×
25Minnesota~9K0.99×
26North Dakota~1K0.98×
27Nebraska~3K0.97×
28South Dakota~1K0.97×
29Connecticut~6K0.95×
30Florida~40K0.93×
31Rhode Island~2K0.93×
32Vermont~1K0.93×
33Michigan~20K0.92×
34Delaware~2K0.90×
35Massachusetts~10K0.85×
36Maryland~9K0.85×
37Arizona~10K0.84×
38Illinois~20K0.83×
39Colorado~8K0.83×
40Oregon~6K0.83×
41Texas~50K0.81×
42Alaska~1K0.79×
43Washington~10K0.78×
44New Jersey~10K0.77×
45New Mexico~2K0.77×
46Washington, District of Columbia~1K0.71×
47Nevada~4K0.69×
48Hawaii~2K0.69×
49New York~20K0.68×
50California~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Charles Esten, United States
0.65×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charles Esten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charles Esten audience
#·InterestCategoryAffinity×
01LonestarMusic & Radio91.21×
02Connie BrittonMovies & TV42.99×
03Kacey MusgravesMusic & Radio9.02×
04QVCMovies & TV7.87×
05Soap operaMovies & TV7.19×
06Weather forecastingHome & Garden6.69×
07Willie NelsonMusic & Radio6.51×
08Garden centreHome & Garden6.06×
09Discount storesShopping4.17×
10Shopping mallsShopping3.09×
11FedExBusiness & Career2.88×
12PinterestInternet & Social Media2.86×
13Mortgage loansBusiness & Career2.82×
14TV talkshowsMovies & TV2.60×
15TMZInternet & Social Media2.46×
16SubwayFood & Beverages2.33×
17Pizza HutFood & Beverages2.32×
18AirbnbTravel & Leisure2.06×
19FurnitureHome & Garden2.03×
20Country musicMusic & Radio1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charles Esten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charles Esten audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
PatriotismCONSERVATISM1.94×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charles Esten audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charles Esten have in United States?

Charles Esten has an estimated audience of 651,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charles Esten fans?

87.2% of Charles Esten fans are female, 12.8% are male, with an average age of 38.1 years.

03

Which brands do Charles Esten fans like most?

Charles Esten fans show strongest brand affinity for Lonestar (91.21×), Connie Britton (42.99×), and QVC (7.87×) over the country average.

04

Where do Charles Esten fans live in United States?

Charles Esten fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Charles Esten fans also like?

Beyond Charles Esten itself, the audience over-indexes on Connie Britton (42.99×), QVC (7.87×), Weather forecasting (6.69×), and Pinterest (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Charles Esten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles Esten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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