lime Audience in Germany
lime has an estimated audience of 332,255 people in Germany. 41.7% are female, 58.3% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, FC Bayern Munich, Business and industry, Bundesliga.
The average lime fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.1× the country average). Demographically, the lime audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Record label
Demographics of lime fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 36.2 |
| Estimated audience size | 332,255 |
Audience persona
The typical lime fan in Germany is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,843 | 1.11× |
| Bayern | 68,338 | 1.28× |
| Baden-Württemberg | 57,855 | 1.28× |
| Hessen | 47,872 | 1.89× |
| Niedersachsen | 24,436 | 0.76× |
| Berlin | 22,778 | 1.53× |
| Sachsen | 17,453 | 1.07× |
| Rheinland-Pfalz | 15,229 | 0.91× |
| Hamburg | 8,685 | 1.16× |
| Schleswig-Holstein | 8,357 | 0.7× |
| Brandenburg | 7,457 | 0.72× |
| Thüringen | 6,630 | 0.78× |
| Sachsen-Anhalt | 5,014 | 0.58× |
| Mecklenburg-Vorpommern | 3,461 | 0.55× |
| Bremen | 2,976 | 1.05× |
| Saarland | 2,570 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.1× | Sports |
| Harry Potter | 1.97× | Movies & TV |
| FC Bayern Munich | 1.99× | Sports |
| Business and industry | 1.51× | Business & Career |
| Bundesliga | 1.94× | Sports |
| AutoScout24 | 2.42× | Cars & Mobility |
| Obi (store) | 2.06× | Shopping |
| Vehicles | 1.53× | Cars & Mobility |
| Galatasaray S.K. | 2.49× | Sports |
| Real Madrid C.F. | 2.31× | Sports |
| Aldi | 1.94× | Shopping |
| Lidl | 1.84× | Shopping |
| Deichmann | 2.21× | Shopping |
| Eintracht Frankfurt | 2.11× | Sports |
| 2. Bundesliga | 2.14× | Sports |
| Wetter.com | 2.02× | Home & Garden |
| Twitch | 2.58× | Games |
| CHECK24 | 2.11× | Business & Career |
| Helene Fischer | 2.23× | Music & Radio |
| Gala | 1.83× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.17 |
| Design Affinity | PREMIUM | 2.17 |
| Sustainability | BALANCE | 1.94 |
| Urban Lifestyle | OPEN | 1.94 |
| DIY Mentality | THRILL | 1.9 |
| Spirituality | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 12.4% |
| Germany | 9.9% |
See lime audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does lime have in Germany?
lime has an estimated audience of 332,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of lime fans?
41.7% of lime fans are female, 58.3% are male, with an average age of 36.2 years.
Which brands do lime fans like most?
lime fans show strongest brand affinity for Borussia Dortmund (2.1×), Harry Potter (1.97×), and FC Bayern Munich (1.99×) over the country average.
Where do lime fans live in Germany?
lime fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,843), Bayern (reach 68,338), and Baden-Württemberg (reach 57,855). These three regions account for the largest share of the active audience.
What other brands do lime fans also like?
Beyond lime itself, the audience over-indexes on Harry Potter (1.97×), FC Bayern Munich (1.99×), Business and industry (1.51×), and Bundesliga (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for lime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.