lime Target Market in Germany
A data profile of the people who buy, follow and care about lime in Germany — modelled from more than twelve digital signal sources. lime has an estimated audience of 324,265 people in Germany.
The average lime fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FC Bayern Munich, Borussia Dortmund, Harry Potter, with strongest over-indexing on FC Bayern Munich (1.99× the country average).
Demographically, the lime audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical lime fan in Germany is more male, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the lime profile in Germany.
Search interest · 12-month trend
Customer demographics of lime
41.7% are female, 58.3% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 36.2 |
| Estimated audience size | 324,265 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide lime audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 11.9% |
| Germany | 9.5% |
Geography
Where the lime audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.83× | |
| 02 | Berlin | ~20K | 1.45× | |
| 03 | Bayern | ~70K | 1.29× | |
| 04 | Baden-Württemberg | ~60K | 1.23× | |
| 05 | Hamburg | ~9K | 1.18× | |
| 06 | Bremen | ~3K | 1.09× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.08× | |
| 08 | Sachsen | ~20K | 1.05× | |
| 09 | Rheinland-Pfalz | ~20K | 0.93× | |
| 10 | Thüringen | ~7K | 0.81× | |
| 11 | Niedersachsen | ~20K | 0.76× | |
| 12 | Brandenburg | ~8K | 0.74× | |
| 13 | Schleswig-Holstein | ~9K | 0.73× | |
| 14 | Saarland | ~3K | 0.70× | |
| 15 | Sachsen-Anhalt | ~5K | 0.64× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the lime audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 2.58× | ||
| 02 | Galatasaray S.K. | Sports | 2.49× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.42× | ||
| 04 | Borussia Mönchengladbach | Sports | 2.34× | ||
| 05 | Real Madrid C.F. | Sports | 2.31× | ||
| 06 | Helene Fischer | Music & Radio | 2.23× | ||
| 07 | Deichmann | Shopping | 2.21× | ||
| 08 | 2. Bundesliga | Sports | 2.14× | ||
| 09 | Eintracht Frankfurt | Sports | 2.11× | ||
| 10 | CHECK24 | Business & Career | 2.11× | ||
| 11 | Borussia Dortmund | Sports | 2.10× | ||
| 12 | Obi (store) | Shopping | 2.06× | ||
| 13 | FC Bayern Munich | Sports | 1.99× | ||
| 14 | Harry Potter | Movies & TV | 1.97× | ||
| 15 | Bundesliga | Sports | 1.94× | ||
| 16 | Aldi | Shopping | 1.94× | ||
| 17 | Lidl | Shopping | 1.84× | ||
| 18 | Bauhaus | Shopping | 1.73× | ||
| 19 | Vehicles | Cars & Mobility | 1.53× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the lime audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.67× | |
| Career Orientation | POWER | 1.64× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Community Orientation | OPEN | 1.02× | |
| DIY Mentality | THRILL | 1.19× |
Frequently asked questions
Who is lime's target market in Germany?
lime's target market in Germany covers an estimated 324,265 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of lime customers?
41.7% of the lime audience are female, 58.3% are male, with an average age of 36.2 years.
Which brands do lime fans like most?
lime fans show strongest brand affinity for FC Bayern Munich (1.99×), Borussia Dortmund (2.1×), and Harry Potter (1.97×) over the country average.
Where do lime fans live in Germany?
lime fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do lime fans also like?
Beyond lime itself, the audience over-indexes on Borussia Dortmund (2.1×), Harry Potter (1.97×), Bundesliga (1.94×), and Business and industry (1.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See lime audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for lime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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