carlitos way Audience in United States
carlitos way has an estimated audience of 561,984 people in United States. 44.4% are female, 55.6% are male, average age 35.2. Top brand affinities: Alaska, Home equity, Magazine (band), Building envelope, Whataburger.
Top brand affinities include Alaska, Home equity, Magazine (band), with strongest over-indexing on Alaska (2.74× the country average). Demographically, the carlitos way audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of carlitos way fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 35.2 |
| Estimated audience size | 561,984 |
Audience persona
The typical carlitos way fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.74× | Travel & Leisure |
| Home equity | 3.04× | Home & Garden |
| Magazine (band) | 8.59× | Music & Radio |
| Building envelope | 12.87× | Home & Garden |
| Whataburger | 1.85× | Food & Beverages |
| Home construction | 1.5× | Home & Garden |
| Nationality | 1.97× | Politics & Society |
| Elsword | 14.78× | Games |
| Grinch | 3.53× | Movies & TV |
| Panama | 3.14× | Travel & Leisure |
| Mortgage insurance | 3.77× | Business & Career |
| Israel | 1.74× | Travel & Leisure |
| Saving | 2.37× | Business & Career |
| Litter box | 1.58× | Pets & Animals |
| Grammarly | 3.51× | Business & Career |
| Iwi | 15.04× | |
| 3D printing | 1.73× | Technology & Electronics |
| edureka | 24.91× | Business & Career |
| Nebraska | 1.57× | Travel & Leisure |
| Home staging | 3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.75 |
| Risk Appetite | THRILL | 2.43 |
| Patriotism | CONSERVATISM | 2.18 |
| Extroversion | THRILL | 1.84 |
| Urban Lifestyle | OPEN | 1.46 |
| LGBTQ+ Identity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 10.2% |
| Italy | 7.7% |
See carlitos way audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for carlitos way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.