Rascasse Audience Intelligence

carlitos way Audience in United States

A data profile of the people who buy, follow and care about carlitos way in United States — modelled from more than twelve digital signal sources. carlitos way has an estimated audience of 632,912 people in United States.

#2723among Movie / TV Show / Series in United States#5934in Movies & TV

The average carlitos way fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cumberland Farms, Swedish House Mafia, Indiana Jones (franchise), with strongest over-indexing on Cumberland Farms (60.39× the country average).

Demographically, the carlitos way audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical carlitos way fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Cumberland Farms.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the carlitos way profile in United States.

Audience size
633K
in United States
Gender
44.4%♀
55.6% male
Age
35.2
average years
Country rank
#31800
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of carlitos way viewers

44.4% are female, 55.6% are male, average age 35.2.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for carlitos way audience in United States
MetricValue
Female44.4%
Male55.6%
Average age35.2
Estimated audience size632,912
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the carlitos way audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3925%
40-4919%
50+8%
Fig. 04

Worldwide distribution

40.1%

of the worldwide carlitos way audience comes from United States.

Worldwide audience distribution share by country for carlitos way
CountryShare
United States40.1%
France12.3%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the carlitos way audience in United States is strongest.

Fig. 05

Top regions by affinity

carlitos way fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.72×
02New Jersey~20K1.46×
03Connecticut~8K1.46×
04California~90K1.44×
05Illinois~30K1.40×
06Rhode Island~2K1.36×
07Nevada~7K1.34×
08Texas~60K1.31×
09New Mexico~4K1.27×
10Arizona~10K1.25×
11Pennsylvania~20K1.22×
12Florida~40K1.16×
13Massachusetts~10K1.13×
14Delaware~2K1.10×
15Maryland~10K1.07×
16Michigan~10K1.01×
17Oklahoma~6K1.00×
18Washington, District of Columbia~2K0.99×
19New Hampshire~2K0.98×
20Vermont<1K0.98×
21North Carolina~20K0.96×
22Louisiana~7K0.96×
23Georgia~20K0.95×
24Ohio~20K0.95×
25Oregon~6K0.95×
26Virginia~10K0.93×
27Washington~10K0.93×
28Indiana~9K0.92×
29Kansas~4K0.92×
30West Virginia~2K0.92×
31Colorado~8K0.91×
32Missouri~8K0.90×
33Wisconsin~8K0.90×
34Kentucky~6K0.89×
35Nebraska~2K0.88×
36Minnesota~7K0.87×
37Maine~2K0.87×
38Alaska~1K0.87×
39Tennessee~10K0.86×
40Arkansas~4K0.86×
41Idaho~2K0.86×
42Montana~1K0.86×
43South Carolina~7K0.85×
44Utah~4K0.84×
45North Dakota<1K0.84×
46South Dakota~1K0.83×
47Alabama~6K0.82×
48Iowa~4K0.82×
49Hawaii~2K0.82×
50Mississippi~4K0.81×
Fig. 06

Affinity by region

Affinity by region — carlitos way, United States
0.81×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the carlitos way audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for carlitos way audience
#·InterestCategoryAffinity×
01Swedish House MafiaMusic & Radio79.36×
02Cumberland FarmsShopping60.39×
03Indiana Jones (franchise)Movies & TV20.00×
04Disclosure (band)Music & Radio20.00×
05Scarface (1983 film)Movies & TV10.82×
06Jewel-OscoShopping10.69×
07McAlister's DeliFood & Beverages10.26×
08Berlin WallTravel & Leisure9.27×
09The DepartedMovies & TV9.12×
10Pulp FictionMovies & TV8.21×
11James FrancoMovies & TV8.03×
12Peaky Blinders (TV series)Movies & TV7.49×
13Late-night talk showMovies & TV7.20×
14Firehouse SubsFood & Beverages6.93×
15The SopranosMovies & TV6.36×
16Anne HathawayMovies & TV5.19×
17Diane KeatonMovies & TV5.09×
18Adam SandlerMovies & TV4.43×
19Internet celebrityInternet & Social Media4.05×
20Las VegasTravel & Leisure2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the carlitos way audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by carlitos way audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
SpiritualityBALANCE1.56×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by carlitos way audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Pet OwnershipJOY0.63×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does carlitos way have in United States?

carlitos way has an estimated audience of 632,912 people in United States, concentrated in California and Texas.

02

What is the gender split and age of carlitos way viewers?

44.4% of carlitos way fans are female, 55.6% are male, with an average age of 35.2 years.

03

Which brands do carlitos way fans like most?

carlitos way fans show strongest brand affinity for Cumberland Farms (60.39×), Swedish House Mafia (79.36×), and Indiana Jones (franchise) (20×) over the country average.

04

Where do carlitos way fans live in United States?

carlitos way fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do carlitos way fans also like?

Beyond carlitos way itself, the audience over-indexes on Swedish House Mafia (79.36×), Indiana Jones (franchise) (20×), Jewel-Osco (10.69×), and Scarface (1983 film) (10.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See carlitos way audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for carlitos way. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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