Rascasse Audience Intelligence

Artsy Audience in United States

A data profile of the people who buy, follow and care about Artsy in United States — modelled from more than twelve digital signal sources. Artsy has an estimated audience of 672,486 people in United States.

#970among Website / Newspaper / Magazine in United States#289in Arts & Culture

The average Artsy fan in United States is 36.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Neve Campbell, Cumberland Farms, Travis Fimmel, with strongest over-indexing on Neve Campbell (170.69× the country average).

Demographically, the Artsy audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artsy fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Neve Campbell.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artsy profile in United States.

Audience size
672K
in United States
Gender
57.7%♀
42.3% male
Age
36.7
average years
Country rank
#30638
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Artsy

57.7% are female, 42.3% are male, average age 36.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Artsy audience in United States
MetricValue
Female57.7%
Male42.3%
Average age36.7
Estimated audience size672,486
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Artsy audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Artsy audience comes from United States.

Worldwide audience distribution share by country for Artsy
CountryShare
United States23.9%
Japan8.5%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artsy audience in United States is strongest.

Fig. 05

Top regions by affinity

Artsy fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K3.76×
02Maryland~30K2.84×
03Washington, District of Columbia~5K2.47×
04Connecticut~10K1.67×
05Massachusetts~20K1.62×
06New Jersey~30K1.61×
07California~100K1.54×
08Florida~60K1.29×
09Maine~3K1.25×
10Rhode Island~3K1.22×
11Colorado~10K1.19×
12New Mexico~4K1.19×
13Vermont~1K1.17×
14Washington~10K0.98×
15Illinois~20K0.97×
16Oregon~7K0.96×
17Delaware~2K0.95×
18Virginia~20K0.93×
19New Hampshire~2K0.93×
20Georgia~20K0.92×
21Pennsylvania~20K0.91×
22Louisiana~8K0.91×
23Nevada~6K0.90×
24Hawaii~3K0.87×
25Texas~50K0.86×
26Montana~2K0.86×
27Alaska~1K0.86×
28Michigan~20K0.85×
29Idaho~3K0.84×
30North Dakota~1K0.84×
31South Dakota~1K0.83×
32Missouri~9K0.82×
33North Carolina~20K0.79×
34Arizona~10K0.77×
35Alabama~7K0.77×
36Minnesota~7K0.76×
37Utah~5K0.76×
38Arkansas~4K0.76×
39Wisconsin~8K0.75×
40West Virginia~2K0.75×
41Tennessee~10K0.74×
42South Carolina~8K0.74×
43Nebraska~2K0.73×
44Kansas~4K0.72×
45Mississippi~4K0.70×
46Oklahoma~5K0.69×
47Ohio~10K0.67×
48Kentucky~6K0.67×
49Iowa~4K0.67×
50Indiana~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Artsy, United States
0.65×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artsy audience
#·InterestCategoryAffinity×
01Neve CampbellMovies & TV170.69×
02Cumberland FarmsShopping162.99×
03Travis FimmelMovies & TV134.30×
04Guggenheim Museum BilbaoArts & Culture68.87×
05Ghost RiderMovies & TV63.46×
06Art CollectingArts & Culture32.72×
07Alan RickmanMovies & TV31.74×
08Simply HiredBusiness & Career27.56×
09Art dealerArts & Culture23.81×
10Art BaselArts & Culture20.67×
11Jewel-OscoShopping20.00×
12International educationBusiness & Career20.00×
13Rose McGowanMovies & TV20.00×
14Jason IsaacsMovies & TV20.00×
15Richard HarrisMovies & TV20.00×
16Michael GambonMovies & TV20.00×
17Tate ModernArts & Culture16.75×
18Richard MilleFashion & Accessoires16.46×
19Danish designHome & Garden13.46×
20Art exhibitionArts & Culture4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artsy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.48×
Urban LifestyleOPEN2.43×
SustainabilityBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artsy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Family OrientationCONSERVATISM0.94×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artsy have in United States?

Artsy has an estimated audience of 672,486 people in United States, concentrated in New York and California.

02

What is the gender split and age of Artsy fans?

57.7% of Artsy fans are female, 42.3% are male, with an average age of 36.7 years.

03

Which brands do Artsy fans like most?

Artsy fans show strongest brand affinity for Neve Campbell (170.69×), Cumberland Farms (162.99×), and Travis Fimmel (134.3×) over the country average.

04

Where do Artsy fans live in United States?

Artsy fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Artsy fans also like?

Beyond Artsy itself, the audience over-indexes on Cumberland Farms (162.99×), Travis Fimmel (134.3×), Art Collecting (32.72×), and Jewel-Osco (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Artsy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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