Artsy Audience in United States
Artsy has an estimated audience of 679,700 people in United States. 57.7% are female, 42.3% are male, average age 36.7. Top regions: New York, California, Florida. Top brand affinities: Somerset, Kentucky, Home equity, Product design, Elsword, Natural rubber.
The average Artsy fan in United States is 36.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Somerset, Kentucky, Home equity, Product design, with strongest over-indexing on Somerset, Kentucky (113.52× the country average). Demographically, the Artsy audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Website / Newspaper / Magazine
Demographics of Artsy fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 36.7 |
| Estimated audience size | 679,700 |
Audience persona
The typical Artsy fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Somerset, Kentucky.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 155,088 | 4.08× |
| California | 126,092 | 1.69× |
| Florida | 63,550 | 1.38× |
| Texas | 52,899 | 0.91× |
| Maryland | 35,499 | 3.04× |
| New Jersey | 27,836 | 1.61× |
| Massachusetts | 23,544 | 1.76× |
| Illinois | 23,131 | 1.02× |
| Pennsylvania | 20,903 | 0.91× |
| Georgia | 19,517 | 0.93× |
| Virginia | 16,099 | 0.97× |
| North Carolina | 15,958 | 0.78× |
| Michigan | 15,368 | 0.86× |
| Washington | 14,072 | 1.03× |
| Colorado | 13,766 | 1.28× |
| Ohio | 13,330 | 0.64× |
| Connecticut | 12,042 | 1.77× |
| Arizona | 10,457 | 0.75× |
| Tennessee | 9,475 | 0.69× |
| Missouri | 9,353 | 0.85× |
| Oregon | 7,835 | 1.01× |
| Wisconsin | 7,305 | 0.71× |
| Indiana | 7,197 | 0.58× |
| South Carolina | 7,134 | 0.7× |
| Minnesota | 7,106 | 0.73× |
| Louisiana | 7,099 | 0.81× |
| Alabama | 6,575 | 0.69× |
| Washington, District of Columbia | 5,789 | 2.83× |
| Nevada | 5,726 | 0.87× |
| Kentucky | 4,586 | 0.54× |
| New Mexico | 4,248 | 1.25× |
| Utah | 4,103 | 0.67× |
| Oklahoma | 3,854 | 0.51× |
| Arkansas | 3,367 | 0.6× |
| Maine | 3,335 | 1.37× |
| Kansas | 2,952 | 0.55× |
| Iowa | 2,744 | 0.49× |
| Rhode Island | 2,596 | 1.2× |
| Hawaii | 2,467 | 0.84× |
| Mississippi | 2,339 | 0.42× |
| Idaho | 2,275 | 0.67× |
| New Hampshire | 1,975 | 0.74× |
| Nebraska | 1,692 | 0.5× |
| Vermont | 1,433 | 1.2× |
| West Virginia | 1,298 | 0.41× |
| Delaware | 1,281 | 0.68× |
| Montana | 1,158 | 0.61× |
| Wyoming | 835 | 0.83× |
| Alaska | 565 | 0.39× |
| South Dakota | 486 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Somerset, Kentucky | 113.52× | Travel & Leisure |
| Home equity | 3.17× | Home & Garden |
| Product design | 2.8× | Business & Career |
| Elsword | 20× | Games |
| Natural rubber | 2.22× | Cars & Mobility |
| Collectable | 1.55× | Kids & Family |
| Home staging | 4.87× | Home & Garden |
| Hamden, Connecticut | 17.18× | Travel & Leisure |
| Albany County, New York | 10.48× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.25× | Sports |
| 3D printing | 2.06× | Technology & Electronics |
| Voltron: Legendary Defender | 12.78× | Movies & TV |
| UK garage | 4.3× | Music & Radio |
| Nasal cavity | 6.45× | Health |
| Google Photos | 1.88× | Technology & Electronics |
| Jesse Plemons | 2.47× | Movies & TV |
| Janitor | 4.55× | Home & Garden |
| Mandarins Drum and Bugle Corps | 33.83× | Music & Radio |
| JDSU | 2.06× | Business & Career |
| Stamp collecting | 3.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.88 |
| LGBTQ+ Identity | OPEN | 2.69 |
| Sustainability | BALANCE | 2.6 |
| Urban Lifestyle | OPEN | 2.13 |
| Early Adopter Mentality | POWER | 2.04 |
| Luxury Orientation | PREMIUM | 2.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 8.5% |
| United Kingdom | 6.9% |
See Artsy audiences in other countries
More Arts & Culture audiences in United States
Frequently asked questions
How many fans does Artsy have in United States?
Artsy has an estimated audience of 679,700 people in United States, concentrated in New York and California.
What is the gender split and age of Artsy fans?
57.7% of Artsy fans are female, 42.3% are male, with an average age of 36.7 years.
Which brands do Artsy fans like most?
Artsy fans show strongest brand affinity for Somerset, Kentucky (113.52×), Home equity (3.17×), and Product design (2.8×) over the country average.
Where do Artsy fans live in United States?
Artsy fans in United States are most concentrated in New York (reach 155,088), California (reach 126,092), and Florida (reach 63,550). These three regions account for the largest share of the active audience.
What other brands do Artsy fans also like?
Beyond Artsy itself, the audience over-indexes on Home equity (3.17×), Product design (2.8×), Elsword (20×), and Natural rubber (2.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Artsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.