Rascasse Audience Intelligence

Christie's Target Market in United States

A data profile of the people who buy, follow and care about Christie's in United States — modelled from more than twelve digital signal sources. Christie's has an estimated audience of 1,518,349 people in United States.

#1827among Brand in United States#1236in Business & Career

The average Christie's fan in United States is 42.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Online flower delivery, Art Collecting, Gagosian Gallery, with strongest over-indexing on Online flower delivery (34.23× the country average).

Demographically, the Christie's audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christie's fan in United States is balanced, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Online flower delivery.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christie's profile in United States.

Audience size
1.5M
in United States
Gender
52.8%♀
47.2% male
Age
42.5
average years
Country rank
#17604
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Christie's

52.8% are female, 47.2% are male, average age 42.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Christie's audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.5
Estimated audience size1,518,349
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Christie's audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3915%
40-4918%
50+34%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Christie's audience comes from United States.

Worldwide audience distribution share by country for Christie's
CountryShare
United States16.8%
China10.7%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christie's audience in United States is strongest.

Fig. 05

Top regions by affinity

Christie's customers by region in United States
#RegionReachAffinity×
01New York~400K4.41×
02Connecticut~40K2.39×
03Texas~300K2.23×
04California~300K1.64×
05New Jersey~60K1.62×
06Washington, District of Columbia~7K1.55×
07Maine~8K1.51×
08Arizona~40K1.32×
09Oklahoma~20K1.27×
10Ohio~60K1.26×
11Massachusetts~40K1.23×
12Vermont~3K1.18×
13Rhode Island~5K1.14×
14Kansas~10K1.03×
15New Hampshire~6K1.03×
16Pennsylvania~50K1.02×
17Colorado~20K1.00×
18Illinois~50K0.99×
19Florida~100K0.98×
20Kentucky~20K0.92×
21Maryland~20K0.91×
22Montana~4K0.91×
23Virginia~30K0.89×
24Alaska~3K0.88×
25Nevada~10K0.87×
26Hawaii~6K0.86×
27North Dakota~3K0.86×
28Delaware~4K0.85×
29South Dakota~3K0.85×
30Arkansas~10K0.84×
31Louisiana~20K0.82×
32New Mexico~6K0.81×
33North Carolina~40K0.80×
34West Virginia~6K0.80×
35Wisconsin~20K0.78×
36Washington~20K0.77×
37South Carolina~20K0.77×
38Oregon~10K0.76×
39Idaho~6K0.76×
40Indiana~20K0.75×
41Utah~10K0.75×
42Mississippi~9K0.75×
43Georgia~30K0.74×
44Nebraska~6K0.74×
45Missouri~20K0.73×
46Michigan~30K0.72×
47Tennessee~20K0.71×
48Iowa~9K0.70×
49Minnesota~10K0.69×
50Alabama~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Christie's, United States
0.67×1.00×4.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christie's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christie's audience
#·InterestCategoryAffinity×
01Online flower deliveryHome & Garden34.23×
02Gagosian GalleryArts & Culture21.79×
03Art CollectingArts & Culture18.05×
04Frieze Art FairArts & Culture17.29×
05Sotheby'sBusiness & Career16.17×
06Saatchi GalleryArts & Culture15.65×
07Tate ModernArts & Culture14.15×
08Art BaselArts & Culture12.09×
09Art auctionArts & Culture12.01×
10Jean Paul GaultierFashion & Accessoires11.31×
11John DalySports9.98×
12Yayoi KusamaArts & Culture9.21×
13HeirloomHome & Garden8.87×
14Professional Golfers AssociationSports8.06×
15Metropolitan Museum of ArtArts & Culture7.80×
16Safari (web browser)Technology & Electronics7.37×
17Museum of Modern ArtArts & Culture6.83×
18DesignerHome & Garden4.47×
19Mitch McConnellPolitics & Society3.66×
20County (United States)Politics & Society2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christie's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christie's audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.34×
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christie's audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
Social Media UsageJOY0.93×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Christie's's target market in United States?

Christie's's target market in United States covers an estimated 1,518,349 people, concentrated in New York and Texas.

02

What is the gender split and age of Christie's customers?

52.8% of the Christie's audience are female, 47.2% are male, with an average age of 42.5 years.

03

Which brands do Christie's fans like most?

Christie's fans show strongest brand affinity for Online flower delivery (34.23×), Art Collecting (18.05×), and Gagosian Gallery (21.79×) over the country average.

04

Where do Christie's fans live in United States?

Christie's fans in United States are most concentrated in New York (reach ~400K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Christie's fans also like?

Beyond Christie's itself, the audience over-indexes on Art Collecting (18.05×), Gagosian Gallery (21.79×), Mitch McConnell (3.66×), and Saatchi Gallery (15.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Christie's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christie's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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