Christie's Audience in United States

Christie's logo

Christie's has an estimated audience of 1,506,749 people in United States. 52.8% are female, 47.2% are male, average age 42.5. Top regions: New York, California, Texas. Top brand affinities: Online flower delivery, Art Collecting, Gagosian Gallery, Saatchi Gallery, Sotheby's.

The average Christie's fan in United States is 42.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Online flower delivery, Art Collecting, Gagosian Gallery, with strongest over-indexing on Online flower delivery (34.23× the country average). Demographically, the Christie's audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Christie's fans

Demographic split for Christie's audience in United States
MetricValue
Female52.8%
Male47.2%
Average age42.5
Estimated audience size1,506,749

Audience persona

The typical Christie's fan in United States is balanced, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Online flower delivery.

Top regions in United States

Top regions ranked by reach for Christie's in United States
RegionReachAffinity
New York376,9674.48×
California284,6731.72×
Texas256,1641.98×
Florida102,8241.01×
New Jersey63,9461.67×
Ohio62,8161.35×
Pennsylvania51,1171.01×
Illinois50,9421.01×
Arizona45,1391.47×
Massachusetts38,3051.29×
Connecticut37,8812.51×
North Carolina36,4910.8×
Georgia34,5200.74×
Virginia33,1330.9×
Michigan27,9910.71×
Colorado25,4641.07×
Oklahoma23,5931.41×
Washington23,1710.77×
Maryland22,6560.87×
Indiana20,0660.73×
Tennessee19,8670.66×
Wisconsin17,7340.78×
Missouri16,6570.69×
Kentucky16,3390.86×
South Carolina15,5400.69×
Louisiana14,8260.76×
Minnesota13,7610.64×
Oregon12,9090.75×
Nevada12,2020.84×
Alabama11,6970.56×
Utah10,1210.75×
Kansas9,9300.84×
Maine9,2081.71×
Arkansas8,8410.71×
Washington, District of Columbia7,8241.73×
Mississippi6,6700.54×
Iowa6,6680.54×
New Hampshire5,8690.99×
Rhode Island5,7371.2×
New Mexico4,9810.66×
Hawaii4,6260.71×
Idaho3,6320.48×
Nebraska3,5960.48×
West Virginia3,4960.5×
Montana3,4210.82×
Vermont3,2151.22×
Delaware2,4600.59×
Alaska1,4390.45×
South Dakota1,4260.41×
North Dakota1,3150.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christie's audience
BrandAffinityCategory
Online flower delivery34.23×Home & Garden
Art Collecting18.05×Arts & Culture
Gagosian Gallery21.79×Arts & Culture
Saatchi Gallery15.65×Arts & Culture
Sotheby's16.17×Business & Career
Designer4.47×Home & Garden
Art Basel12.09×Arts & Culture
Tate Modern14.15×Arts & Culture
Art auction12.01×Arts & Culture
John Daly (golfer)9.98×Sports
Frieze Art Fair17.29×Arts & Culture
Jean Paul Gaultier11.31×Fashion & Accessoires
Justin Rose9.63×Sports
Professional Golfers Association8.06×Sports
Museum of Modern Art6.83×Arts & Culture
County (United States)2.75×Politics & Society
Safari (web browser)7.37×Technology & Electronics
Metropolitan Museum of Art7.8×Arts & Culture
Heirloom8.87×Home & Garden
Manhattan2.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christie's audience
TraitClusterScore
Design AffinityPREMIUM3.08
SustainabilityBALANCE2.47
LGBTQ+ IdentityOPEN2.4
Luxury OrientationPREMIUM2.28
Urban LifestyleOPEN2.14
Quality AwarenessPREMIUM2.12

Worldwide distribution

Worldwide audience distribution share by country for Christie's
CountryShare
United States16.7%
China10.8%
France8.7%

See Christie's audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Christie's have in United States?

Christie's has an estimated audience of 1,506,749 people in United States, concentrated in New York and California.

What is the gender split and age of Christie's fans?

52.8% of Christie's fans are female, 47.2% are male, with an average age of 42.5 years.

Which brands do Christie's fans like most?

Christie's fans show strongest brand affinity for Online flower delivery (34.23×), Art Collecting (18.05×), and Gagosian Gallery (21.79×) over the country average.

Where do Christie's fans live in United States?

Christie's fans in United States are most concentrated in New York (reach 376,967), California (reach 284,673), and Texas (reach 256,164). These three regions account for the largest share of the active audience.

What other brands do Christie's fans also like?

Beyond Christie's itself, the audience over-indexes on Art Collecting (18.05×), Gagosian Gallery (21.79×), Saatchi Gallery (15.65×), and Sotheby's (16.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christie's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.