Heirloom Audience in United States

Heirloom has an estimated audience of 3,945,422 people in United States. 76.0% are female, 24.0% are male, average age 47.8. Top regions: California, Virginia, North Carolina. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, MSN, Microblogging, LexisNexis.

The average Heirloom fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, North Carolina. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, MSN, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Heirloom audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Heirloom fans

Demographic split for Heirloom audience in United States
MetricValue
Female76.0%
Male24.0%
Average age47.8
Estimated audience size3,945,422

Audience persona

The typical Heirloom fan in United States is more female, around 47.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Heirloom in United States
RegionReachAffinity
California1,503,1573.46×
Virginia338,3683.52×
North Carolina287,5312.42×
Texas211,6470.62×
New York180,5910.82×
Florida157,0170.59×
Massachusetts138,7101.78×
Pennsylvania114,7260.86×
Connecticut108,9992.75×
Georgia98,6060.81×
Minnesota86,2451.53×
Illinois75,9580.58×
Ohio74,6370.61×
South Carolina70,5641.19×
New Jersey67,5380.67×
Wisconsin66,3641.12×
Washington61,1930.77×
Tennessee55,8840.71×
Michigan53,9820.52×
Maryland50,6610.75×
Oregon48,6971.08×
Colorado46,1340.74×
Louisiana46,0810.91×
Missouri44,4960.7×
Arkansas44,2541.36×
Delaware40,9713.76×
Indiana40,3530.56×
Arizona39,9440.5×
Kentucky36,7540.74×
Alabama33,8510.61×
Iowa30,2850.93×
Oklahoma27,9160.64×
Nevada23,1680.61×
Utah20,1730.57×
Mississippi18,3300.56×
Kansas17,8140.57×
North Dakota15,2811.89×
Washington, District of Columbia12,6701.07×
New Hampshire12,6150.81×
Hawaii10,2600.6×
Idaho10,0830.51×
Nebraska9,9110.5×
Maine8,4930.6×
New Mexico8,4300.43×
West Virginia7,8330.43×
Rhode Island7,2240.58×
Vermont5,7580.83×
Montana4,9560.45×
Alaska4,7970.57×
South Dakota3,5670.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heirloom audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
MSN6.16×News
Microblogging12.67×Technology & Electronics
LexisNexis40.03×Business & Career
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.69×Business & Career
Hobby Lobby2.67×Home & Garden
Great Clips3.92×Beauty & Wellness
Monarchy7×Politics & Society
Jane Fonda8.97×Movies & TV
Diaper bag4.09×Kids & Family
Catherine O'Hara4.1×Movies & TV
Kelly Osbourne5.8×Music & Radio
Planet Fitness2.19×Sports
Real property2.94×Home & Garden
Katherine Heigl8.17×Movies & TV
Deion Sanders5.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heirloom audience
TraitClusterScore
Design AffinityPREMIUM1.76
DIY MentalityTHRILL1.59
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.52
Price SensitivityPREMIUM1.48
Community OrientationOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Heirloom
CountryShare
United States71.7%
Canada5.7%
India5.1%

See Heirloom audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Heirloom have in United States?

Heirloom has an estimated audience of 3,945,422 people in United States, concentrated in California and Virginia.

What is the gender split and age of Heirloom fans?

76.0% of Heirloom fans are female, 24.0% are male, with an average age of 47.8 years.

Which brands do Heirloom fans like most?

Heirloom fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and MSN (6.16×) over the country average.

Where do Heirloom fans live in United States?

Heirloom fans in United States are most concentrated in California (reach 1,503,157), Virginia (reach 338,368), and North Carolina (reach 287,531). These three regions account for the largest share of the active audience.

What other brands do Heirloom fans also like?

Beyond Heirloom itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), MSN (6.16×), Microblogging (12.67×), and LexisNexis (40.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heirloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.