Heirloom Audience in United States

Heirloom logo

Heirloom has an estimated audience of 3,945,422 people in United States. 76.0% are female, 24.0% are male, average age 47.8. Top regions: California, Virginia, North Carolina. Top brand affinities: Israel, Jeep Wagoneer, Home equity, Steampunk, Pillow.

The average Heirloom fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, North Carolina. Top brand affinities include Israel, Jeep Wagoneer, Home equity, with strongest over-indexing on Israel (2.46× the country average). Demographically, the Heirloom audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Heirloom fans

Demographic split for Heirloom audience in United States
MetricValue
Female76.0%
Male24.0%
Average age47.8
Estimated audience size3,945,422

Audience persona

The typical Heirloom fan in United States is more female, around 47.8 years old, with strong Design Affinity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Heirloom in United States
RegionReachAffinity
California1,503,1573.46×
Virginia338,3683.52×
North Carolina287,5312.42×
Texas211,6470.62×
New York180,5910.82×
Florida157,0170.59×
Massachusetts138,7101.78×
Pennsylvania114,7260.86×
Connecticut108,9992.75×
Georgia98,6060.81×
Minnesota86,2451.53×
Illinois75,9580.58×
Ohio74,6370.61×
South Carolina70,5641.19×
New Jersey67,5380.67×
Wisconsin66,3641.12×
Washington61,1930.77×
Tennessee55,8840.71×
Michigan53,9820.52×
Maryland50,6610.75×
Oregon48,6971.08×
Colorado46,1340.74×
Louisiana46,0810.91×
Missouri44,4960.7×
Arkansas44,2541.36×
Delaware40,9713.76×
Indiana40,3530.56×
Arizona39,9440.5×
Kentucky36,7540.74×
Alabama33,8510.61×
Iowa30,2850.93×
Oklahoma27,9160.64×
Nevada23,1680.61×
Utah20,1730.57×
Mississippi18,3300.56×
Kansas17,8140.57×
North Dakota15,2811.89×
Washington, District of Columbia12,6701.07×
New Hampshire12,6150.81×
Hawaii10,2600.6×
Idaho10,0830.51×
Nebraska9,9110.5×
Maine8,4930.6×
New Mexico8,4300.43×
West Virginia7,8330.43×
Rhode Island7,2240.58×
Vermont5,7580.83×
Montana4,9560.45×
Alaska4,7970.57×
South Dakota3,5670.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heirloom audience
BrandAffinityCategory
Israel2.46×Travel & Leisure
Jeep Wagoneer5.59×Cars & Mobility
Home equity1.84×Home & Garden
Steampunk3.72×Fashion & Accessoires
Pillow1.56×Home & Garden
JamBase7.41×Music & Radio
Lulu 黃路梓茵1.54×Movies & TV
Nebraska Cornhuskers football2.01×Sports
Urban horticulture1.97×Home & Garden
Iron Man (film)2.52×Movies & TV
Soldering iron1.68×Home & Garden
Home staging2.45×Home & Garden
Jesse Plemons1.55×Movies & TV
Hebe2.91×Home & Garden
Corona (band)2.42×Music & Radio
Canon (music)7.01×Music & Radio
Janitor2.42×Home & Garden
Strategic human resource planning3.29×Business & Career
KiwiCo2.38×Kids & Family
Jack White1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heirloom audience
TraitClusterScore
Design AffinityPREMIUM1.76
DIY MentalityTHRILL1.59
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.52
Price SensitivityPREMIUM1.48
Community OrientationOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Heirloom
CountryShare
United States71.7%
Canada5.7%
India5.1%

See Heirloom audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Heirloom have in United States?

Heirloom has an estimated audience of 3,945,422 people in United States, concentrated in California and Virginia.

What is the gender split and age of Heirloom fans?

76.0% of Heirloom fans are female, 24.0% are male, with an average age of 47.8 years.

Which brands do Heirloom fans like most?

Heirloom fans show strongest brand affinity for Israel (2.46×), Jeep Wagoneer (5.59×), and Home equity (1.84×) over the country average.

Where do Heirloom fans live in United States?

Heirloom fans in United States are most concentrated in California (reach 1,503,157), Virginia (reach 338,368), and North Carolina (reach 287,531). These three regions account for the largest share of the active audience.

What other brands do Heirloom fans also like?

Beyond Heirloom itself, the audience over-indexes on Jeep Wagoneer (5.59×), Home equity (1.84×), Steampunk (3.72×), and Pillow (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heirloom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.