Rascasse Audience Intelligence

Clover Audience in United States

A data profile of the people who buy, follow and care about Clover in United States — modelled from more than twelve digital signal sources. Clover has an estimated audience of 4,599,085 people in United States.

#1among Plant in United States#3975among Topic in United States#476in Home & Garden

The average Clover fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Menards, NASDAQ, with strongest over-indexing on Real property (2.85× the country average).

Demographically, the Clover audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clover fan in United States is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clover profile in United States.

Audience size
4.6M
in United States
Gender
48.1%♀
51.9% male
Age
41.9
average years
Country rank
#7174
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clover fans

48.1% are female, 51.9% are male, average age 41.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Clover audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.9
Estimated audience size4,599,085
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Clover audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Clover audience comes from United States.

Worldwide audience distribution share by country for Clover
CountryShare
United States54.6%
United Kingdom4.8%
Spain3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clover audience in United States is strongest.

Fig. 05

Top regions by affinity

Clover fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K3.76×
02Alaska~10K1.49×
03South Carolina~100K1.46×
04North Carolina~200K1.27×
05New Jersey~100K1.26×
06Florida~400K1.18×
07Georgia~200K1.15×
08Arizona~100K1.10×
09Missouri~80K1.08×
10Louisiana~60K1.08×
11Michigan~100K1.05×
12Hawaii~20K1.05×
13Illinois~200K1.03×
14Connecticut~50K1.02×
15California~500K1.00×
16Nebraska~20K1.00×
17Maine~20K0.98×
18Texas~400K0.97×
19Alabama~60K0.97×
20New York~200K0.96×
21Idaho~20K0.96×
22Washington~90K0.94×
23Wisconsin~70K0.94×
24Pennsylvania~100K0.92×
25Utah~40K0.92×
26Vermont~7K0.92×
27Oregon~50K0.91×
28Mississippi~30K0.91×
29New Hampshire~20K0.91×
30Kentucky~50K0.90×
31Indiana~80K0.89×
32Colorado~60K0.89×
33Minnesota~60K0.89×
34South Dakota~9K0.89×
35Virginia~100K0.88×
36Ohio~100K0.87×
37Tennessee~80K0.87×
38Nevada~40K0.87×
39Rhode Island~10K0.87×
40Oklahoma~40K0.86×
41Kansas~30K0.86×
42Maryland~70K0.84×
43Montana~10K0.84×
44New Mexico~20K0.83×
45West Virginia~20K0.83×
46Arkansas~30K0.82×
47North Dakota~8K0.82×
48Iowa~30K0.81×
49Delaware~9K0.75×
50Washington, District of Columbia~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Clover, United States
0.66×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clover audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden2.85×
02Private equityBusiness & Career2.65×
03ShellfishFood & Beverages2.58×
04MenardsHome & Garden2.25×
05Web serverTechnology & Electronics2.19×
06Non-alcoholic beverageFood & Beverages2.16×
07NASDAQBusiness & Career2.04×
08Master of Business AdministrationBusiness & Career1.95×
09Rail transportTravel & Leisure1.88×
10Hardware storeHome & Garden1.82×
11Discount TireShopping1.76×
12Air pollutionHealth1.76×
13Atlanta BravesSports1.68×
14GameStopGames1.65×
15DentistryBusiness & Career1.60×
16GeneticsKids & Family1.58×
17AuctionShopping1.58×
18U-HaulBusiness & Career1.57×
19Made in USABusiness & Career1.56×
20Air conditioningTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clover audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
DIY MentalityTHRILL1.45×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clover audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Social Media UsageJOY0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clover have in United States?

Clover has an estimated audience of 4,599,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clover fans?

48.1% of Clover fans are female, 51.9% are male, with an average age of 41.9 years.

03

Which brands do Clover fans like most?

Clover fans show strongest brand affinity for Real property (2.85×), Menards (2.25×), and NASDAQ (2.04×) over the country average.

04

Where do Clover fans live in United States?

Clover fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Clover fans also like?

Beyond Clover itself, the audience over-indexes on Menards (2.25×), NASDAQ (2.04×), Hardware store (1.82×), and Genetics (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Clover audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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