Clover Audience in United States

Clover logo

Clover has an estimated audience of 4,599,085 people in United States. 48.1% are female, 51.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: ABC 7 Chicago, Hebe, Bully (2011 film), Enrique Hernández (baseball), Ezekiel Elliott.

The average Clover fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ABC 7 Chicago, Hebe, Bully (2011 film), with strongest over-indexing on ABC 7 Chicago (1.57× the country average). Demographically, the Clover audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Clover fans

Demographic split for Clover audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.9
Estimated audience size4,599,085

Audience persona

The typical Clover fan in United States is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for ABC 7 Chicago.

Top regions in United States

Top regions ranked by reach for Clover in United States
RegionReachAffinity
California546,0771.08×
Texas415,4811.05×
Florida396,3651.27×
New York261,5391.02×
Massachusetts188,7262.08×
Illinois169,6421.11×
Georgia167,5041.18×
New Jersey154,9801.32×
North Carolina153,4951.11×
Pennsylvania151,1660.98×
Michigan131,7311.1×
Ohio129,7130.92×
Arizona117,5471.25×
Virginia98,5020.88×
Washington92,8331.01×
South Carolina90,7671.31×
Tennessee84,9580.92×
Missouri84,8671.14×
Indiana79,0590.94×
Maryland68,8680.87×
Colorado67,2610.93×
Alabama65,2151.02×
Louisiana64,5351.09×
Wisconsin63,7120.92×
Minnesota60,7240.92×
Kentucky51,6610.9×
Oregon50,2570.95×
Connecticut49,1521.07×
Oklahoma45,7160.9×
Nevada40,4290.91×
Utah38,6460.94×
Mississippi33,3430.88×
Arkansas31,9000.84×
Kansas31,3530.87×
Iowa30,8180.81×
Nebraska23,4771.02×
Idaho21,5090.93×
Hawaii20,6811.05×
New Mexico18,6590.81×
Maine16,9411.03×
West Virginia16,8630.79×
New Hampshire15,9180.88×
Alaska15,2051.55×
Rhode Island12,9130.88×
Montana10,5300.83×
Delaware9,1380.72×
Washington, District of Columbia9,1080.66×
South Dakota9,0060.85×
North Dakota7,0720.75×
Vermont6,8930.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clover audience
BrandAffinityCategory
ABC 7 Chicago1.57×Movies & TV
Hebe1.97×Home & Garden
Bully (2011 film)1.63×Movies & TV
Enrique Hernández (baseball)3.24×Sports
Ezekiel Elliott1.55×Sports
Voltron: Legendary Defender2.86×Movies & TV
Tech News1.6×Technology & Electronics
Certified diabetes educator2.26×Business & Career
Geothermal heating1.64×Home & Garden
Software widget2.24×Technology & Electronics
Escape Games2.56×Games
The Haunted1.62×Music & Radio
Erasmus+2.23×Business & Career
education.com1.71×Kids & Family
Shrimp toast2.02×Food & Beverages
Haworth1.77×Home & Garden
Eagan, Minnesota1.54×Shopping
Otto Graham1.73×Sports
Cagayan2.33×Travel & Leisure
Steelheart1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clover audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
DIY MentalityTHRILL1.29
Price SensitivityPREMIUM1.25
Career OrientationPOWER1.22
Urban LifestyleOPEN1.16
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Clover
CountryShare
United States54.8%
United Kingdom4.8%
Spain3.7%

See Clover audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Clover have in United States?

Clover has an estimated audience of 4,599,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Clover fans?

48.1% of Clover fans are female, 51.9% are male, with an average age of 41.9 years.

Which brands do Clover fans like most?

Clover fans show strongest brand affinity for ABC 7 Chicago (1.57×), Hebe (1.97×), and Bully (2011 film) (1.63×) over the country average.

Where do Clover fans live in United States?

Clover fans in United States are most concentrated in California (reach 546,077), Texas (reach 415,481), and Florida (reach 396,365). These three regions account for the largest share of the active audience.

What other brands do Clover fans also like?

Beyond Clover itself, the audience over-indexes on Hebe (1.97×), Bully (2011 film) (1.63×), Enrique Hernández (baseball) (3.24×), and Ezekiel Elliott (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.