Clover Audience in United States

Clover logo

Clover has an estimated audience of 4,599,085 people in United States. 48.1% are female, 51.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Menards, Real property, AutoZone, Dentistry, FC Bayern Munich.

The average Clover fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, Real property, AutoZone, with strongest over-indexing on Menards (2.72× the country average). Demographically, the Clover audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Clover fans

Demographic split for Clover audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.9
Estimated audience size4,599,085

Audience persona

The typical Clover fan in United States is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Clover in United States
RegionReachAffinity
California546,0771.08×
Texas415,4811.05×
Florida396,3651.27×
New York261,5391.02×
Massachusetts188,7262.08×
Illinois169,6421.11×
Georgia167,5041.18×
New Jersey154,9801.32×
North Carolina153,4951.11×
Pennsylvania151,1660.98×
Michigan131,7311.1×
Ohio129,7130.92×
Arizona117,5471.25×
Virginia98,5020.88×
Washington92,8331.01×
South Carolina90,7671.31×
Tennessee84,9580.92×
Missouri84,8671.14×
Indiana79,0590.94×
Maryland68,8680.87×
Colorado67,2610.93×
Alabama65,2151.02×
Louisiana64,5351.09×
Wisconsin63,7120.92×
Minnesota60,7240.92×
Kentucky51,6610.9×
Oregon50,2570.95×
Connecticut49,1521.07×
Oklahoma45,7160.9×
Nevada40,4290.91×
Utah38,6460.94×
Mississippi33,3430.88×
Arkansas31,9000.84×
Kansas31,3530.87×
Iowa30,8180.81×
Nebraska23,4771.02×
Idaho21,5090.93×
Hawaii20,6811.05×
New Mexico18,6590.81×
Maine16,9411.03×
West Virginia16,8630.79×
New Hampshire15,9180.88×
Alaska15,2051.55×
Rhode Island12,9130.88×
Montana10,5300.83×
Delaware9,1380.72×
Washington, District of Columbia9,1080.66×
South Dakota9,0060.85×
North Dakota7,0720.75×
Vermont6,8930.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clover audience
BrandAffinityCategory
Menards2.72×Home & Garden
Real property2.57×Home & Garden
AutoZone1.9×Cars & Mobility
Dentistry2.56×Business & Career
FC Bayern Munich3.24×Sports
Dollar General1.59×Shopping
Texas Roadhouse1.61×Food & Beverages
Wells Fargo1.53×Business & Career
Made in USA2.24×Business & Career
Powerball1.5×Games
Auction1.81×Shopping
Livemusic1.77×Music & Radio
Advance Auto Parts2.02×Cars & Mobility
CarMax1.82×Cars & Mobility
Take-out1.51×Food & Beverages
J. C. Penney1.56×Shopping
GameStop1.73×Games
O'Reilly Auto Parts1.84×Cars & Mobility
Kelley Blue Book2.15×Movies & TV
Publix1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clover audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
DIY MentalityTHRILL1.29
Price SensitivityPREMIUM1.25
Career OrientationPOWER1.22
Urban LifestyleOPEN1.16
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Clover
CountryShare
United States54.8%
United Kingdom4.8%
Spain3.7%

See Clover audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Clover have in United States?

Clover has an estimated audience of 4,599,085 people in United States, concentrated in California and Texas.

What is the gender split and age of Clover fans?

48.1% of Clover fans are female, 51.9% are male, with an average age of 41.9 years.

Which brands do Clover fans like most?

Clover fans show strongest brand affinity for Menards (2.72×), Real property (2.57×), and AutoZone (1.9×) over the country average.

Where do Clover fans live in United States?

Clover fans in United States are most concentrated in California (reach 546,077), Texas (reach 415,481), and Florida (reach 396,365). These three regions account for the largest share of the active audience.

What other brands do Clover fans also like?

Beyond Clover itself, the audience over-indexes on Real property (2.57×), AutoZone (1.9×), Dentistry (2.56×), and FC Bayern Munich (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.