Rascasse Audience Intelligence

Lavandula Audience in United States

A data profile of the people who buy, follow and care about Lavandula in United States — modelled from more than twelve digital signal sources. Lavandula has an estimated audience of 1,391,896 people in United States.

#6among Plant in United States#7552among Topic in United States#979in Home & Garden

The average Lavandula fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Essential oil, Non-alcoholic beverage, Animal testing, with strongest over-indexing on Essential oil (3.68× the country average).

Demographically, the Lavandula audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lavandula fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Essential oil.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lavandula profile in United States.

Audience size
1.4M
in United States
Gender
81.6%♀
18.4% male
Age
43.4
average years
Country rank
#18763
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lavandula fans

81.6% are female, 18.4% are male, average age 43.4.

Fig. 02

Gender split

81.6%
Female
18.4%
Male
Demographic split for Lavandula audience in United States
MetricValue
Female81.6%
Male18.4%
Average age43.4
Estimated audience size1,391,896
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Lavandula audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4927%
50+28%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Lavandula audience comes from United States.

Worldwide audience distribution share by country for Lavandula
CountryShare
United States35.3%
United Kingdom13.8%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lavandula audience in United States is strongest.

Fig. 05

Top regions by affinity

Lavandula fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.37×
02Oregon~20K1.31×
03Washington~30K1.19×
04Kansas~10K1.14×
05Vermont~3K1.12×
06Michigan~40K1.11×
07Idaho~8K1.10×
08Rhode Island~5K1.10×
09Alaska~3K1.09×
10Maine~5K1.07×
11Delaware~4K1.07×
12South Dakota~3K1.07×
13North Dakota~3K1.07×
14New Hampshire~6K1.06×
15Ohio~40K1.05×
16Connecticut~10K1.04×
17Montana~4K1.03×
18Utah~10K1.01×
19Nebraska~7K1.00×
20Washington, District of Columbia~4K1.00×
21Massachusetts~30K0.98×
22West Virginia~6K0.98×
23Maryland~20K0.97×
24New Mexico~7K0.97×
25Hawaii~6K0.97×
26Missouri~20K0.96×
27Florida~90K0.95×
28New York~70K0.95×
29Indiana~20K0.94×
30Iowa~10K0.94×
31New Jersey~30K0.93×
32Colorado~20K0.93×
33Wisconsin~20K0.93×
34Arkansas~10K0.93×
35Pennsylvania~40K0.92×
36Mississippi~10K0.92×
37Oklahoma~10K0.91×
38North Carolina~40K0.89×
39Kentucky~20K0.89×
40Nevada~10K0.89×
41Texas~100K0.88×
42Illinois~40K0.88×
43Virginia~30K0.88×
44South Carolina~20K0.87×
45Minnesota~20K0.87×
46Alabama~20K0.87×
47Louisiana~20K0.86×
48Arizona~20K0.84×
49Tennessee~20K0.84×
50Georgia~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Lavandula, United States
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lavandula audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lavandula audience
#·InterestCategoryAffinity×
01DoTerraBeauty & Wellness6.68×
02Animal testingPolitics & Society4.24×
03RoseHome & Garden4.08×
04Non-alcoholic beverageFood & Beverages3.74×
05Essential oilHome & Garden3.68×
06HormoneHealth2.71×
07PharmacyBusiness & Career2.19×
08Charitable organizationPolitics & Society2.03×
09Five BelowShopping2.02×
10Hardware storeHome & Garden1.85×
11GeneticsKids & Family1.79×
12BakeryFood & Beverages1.74×
13J. C. PenneyShopping1.72×
14TraditionPolitics & Society1.65×
15Nonprofit organizationPolitics & Society1.60×
16SupermarketShopping1.60×
17Snack foodFood & Beverages1.58×
18FlowerHome & Garden1.57×
19Black Friday (shopping)Shopping1.54×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lavandula audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lavandula audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.03×
Price SensitivityPREMIUM1.60×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lavandula audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Risk AppetiteTHRILL0.75×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lavandula have in United States?

Lavandula has an estimated audience of 1,391,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lavandula fans?

81.6% of Lavandula fans are female, 18.4% are male, with an average age of 43.4 years.

03

Which brands do Lavandula fans like most?

Lavandula fans show strongest brand affinity for Essential oil (3.68×), Non-alcoholic beverage (3.74×), and Animal testing (4.24×) over the country average.

04

Where do Lavandula fans live in United States?

Lavandula fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lavandula fans also like?

Beyond Lavandula itself, the audience over-indexes on Non-alcoholic beverage (3.74×), Animal testing (4.24×), Pharmacy (2.19×), and Flower (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Lavandula audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lavandula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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