Lavandula Audience in United States

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Lavandula has an estimated audience of 1,391,896 people in United States. 81.6% are female, 18.4% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Lavandula fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lavandula audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Lavandula fans

Demographic split for Lavandula audience in United States
MetricValue
Female81.6%
Male18.4%
Average age43.4
Estimated audience size1,391,896

Audience persona

The typical Lavandula fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lavandula in United States
RegionReachAffinity
California220,0161.44×
Texas113,6430.95×
Florida94,9861.01×
New York76,6850.99×
Ohio46,7271.09×
Pennsylvania41,4290.88×
Illinois38,9560.84×
Washington38,7521.39×
Michigan38,0121.04×
North Carolina36,5000.87×
Georgia34,0150.79×
New Jersey34,0010.96×
Virginia28,9160.85×
Massachusetts27,1090.99×
Oregon25,2841.58×
Maryland24,2331.01×
Indiana22,9920.9×
Arizona20,9330.74×
Missouri20,8590.93×
Tennessee19,9650.72×
Colorado19,1070.87×
Connecticut17,1231.23×
Wisconsin16,5720.79×
South Carolina15,4940.74×
Minnesota14,6280.73×
Kansas14,1761.29×
Kentucky13,9170.8×
Utah12,5661.01×
Alabama11,6490.6×
Nevada11,3970.85×
Oklahoma11,0260.71×
Louisiana10,2570.57×
Iowa9,5520.83×
Arkansas8,8860.77×
Idaho8,6911.25×
Mississippi7,4580.65×
Nebraska6,8110.98×
New Hampshire6,4831.18×
Maine6,1461.23×
Hawaii6,0161.01×
New Mexico5,9350.85×
West Virginia5,6540.87×
Rhode Island5,2751.19×
Delaware4,5241.18×
Alaska4,2171.42×
Montana4,1671.08×
Washington, District of Columbia4,1050.98×
Vermont3,8511.58×
South Dakota3,7841.18×
North Dakota3,5331.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lavandula audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.69×Sports
Étouffée9.85×Food & Beverages
Women's empowerment1.66×Politics & Society
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Janitor2.14×Home & Garden
Hebe1.93×Home & Garden
Lilongwe11.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lavandula audience
TraitClusterScore
Price SensitivityPREMIUM1.59
IndulgenceJOY1.4
SustainabilityBALANCE1.36
Community OrientationOPEN1.34
SpiritualityBALANCE1.3
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Lavandula
CountryShare
United States35.3%
United Kingdom13.8%
Italy9.7%

See Lavandula audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Lavandula have in United States?

Lavandula has an estimated audience of 1,391,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Lavandula fans?

81.6% of Lavandula fans are female, 18.4% are male, with an average age of 43.4 years.

Which brands do Lavandula fans like most?

Lavandula fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Lavandula fans live in United States?

Lavandula fans in United States are most concentrated in California (reach 220,016), Texas (reach 113,643), and Florida (reach 94,986). These three regions account for the largest share of the active audience.

What other brands do Lavandula fans also like?

Beyond Lavandula itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lavandula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.