Rascasse Audience Intelligence

Jasmine Audience in United States

A data profile of the people who buy, follow and care about Jasmine in United States — modelled from more than twelve digital signal sources. Jasmine has an estimated audience of 2,983,081 people in United States.

#3among Plant in United States#5133among Topic in United States#637in Home & Garden

The average Jasmine fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include OfficeMax, Internet celebrity, Teyana Taylor, with strongest over-indexing on OfficeMax (15.42× the country average).

Demographically, the Jasmine audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jasmine fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for OfficeMax.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jasmine profile in United States.

Audience size
3M
in United States
Gender
75.5%♀
24.5% male
Age
34.5
average years
Country rank
#10364
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jasmine fans

75.5% are female, 24.5% are male, average age 34.5.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Jasmine audience in United States
MetricValue
Female75.5%
Male24.5%
Average age34.5
Estimated audience size2,983,081
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Jasmine audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Jasmine audience comes from United States.

Worldwide audience distribution share by country for Jasmine
CountryShare
United States30.7%
Germany6.1%
Saudi Arabia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jasmine audience in United States is strongest.

Fig. 05

Top regions by affinity

Jasmine fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K2.75×
02Kentucky~60K1.63×
03Tennessee~90K1.56×
04Massachusetts~90K1.47×
05Delaware~10K1.34×
06Louisiana~50K1.31×
07New Jersey~100K1.27×
08North Carolina~100K1.19×
09Missouri~60K1.16×
10South Carolina~50K1.14×
11California~400K1.12×
12New York~200K1.12×
13Ohio~100K1.12×
14Alabama~50K1.12×
15New Hampshire~10K1.09×
16Pennsylvania~100K1.08×
17Florida~200K1.07×
18Utah~30K1.04×
19Georgia~100K1.03×
20Washington~60K1.00×
21Virginia~70K0.99×
22Texas~200K0.97×
23Arizona~60K0.97×
24Hawaii~10K0.97×
25Oregon~30K0.96×
26Idaho~10K0.96×
27Mississippi~20K0.91×
28Maryland~50K0.90×
29Kansas~20K0.90×
30New Mexico~10K0.88×
31Michigan~70K0.87×
32Connecticut~30K0.87×
33Indiana~50K0.86×
34Oklahoma~30K0.85×
35Arkansas~20K0.84×
36Nebraska~10K0.84×
37West Virginia~10K0.84×
38Illinois~80K0.83×
39Minnesota~40K0.82×
40Iowa~20K0.81×
41Colorado~40K0.80×
42Maine~9K0.80×
43Rhode Island~8K0.80×
44Washington, District of Columbia~7K0.79×
45Alaska~5K0.79×
46Wisconsin~30K0.77×
47South Dakota~5K0.77×
48North Dakota~5K0.75×
49Vermont~4K0.72×
50Montana~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Jasmine, United States
0.69×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jasmine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jasmine audience
#·InterestCategoryAffinity×
01OfficeMaxBusiness & Career15.42×
02Teyana TaylorMovies & TV6.17×
03Internet celebrityInternet & Social Media4.34×
04MelaninBeauty & Wellness3.80×
05Five BelowShopping3.23×
06ShellfishFood & Beverages3.04×
07Dillard'sFashion & Accessoires2.05×
08Eyelash extensionsBeauty & Wellness1.98×
09Panda ExpressFood & Beverages1.86×
10Credit (finance)Business & Career1.85×
11ManicureBeauty & Wellness1.85×
12Ariana GrandeMusic & Radio1.79×
13MoisturizerHome & Garden1.75×
14J. C. PenneyShopping1.74×
15Hair careBeauty & Wellness1.71×
16Hair coloringBeauty & Wellness1.62×
17Cyber MondayShopping1.61×
18PastryFood & Beverages1.54×
19DentistryBusiness & Career1.52×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jasmine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jasmine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Price SensitivityPREMIUM1.50×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jasmine audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Sports ActivityPOWER0.66×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jasmine have in United States?

Jasmine has an estimated audience of 2,983,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jasmine fans?

75.5% of Jasmine fans are female, 24.5% are male, with an average age of 34.5 years.

03

Which brands do Jasmine fans like most?

Jasmine fans show strongest brand affinity for OfficeMax (15.42×), Internet celebrity (4.34×), and Teyana Taylor (6.17×) over the country average.

04

Where do Jasmine fans live in United States?

Jasmine fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jasmine fans also like?

Beyond Jasmine itself, the audience over-indexes on Internet celebrity (4.34×), Teyana Taylor (6.17×), Five Below (3.23×), and Panda Express (1.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jasmine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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