Jasmine Audience in United States

Jasmine has an estimated audience of 2,983,081 people in United States. 75.5% are female, 24.5% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: OfficeMax, Five Below, FC Bayern Munich, Teyana Taylor, Dollar General.

The average Jasmine fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include OfficeMax, Five Below, FC Bayern Munich, with strongest over-indexing on OfficeMax (17.4× the country average). Demographically, the Jasmine audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Jasmine fans

Demographic split for Jasmine audience in United States
MetricValue
Female75.5%
Male24.5%
Average age34.5
Estimated audience size2,983,081

Audience persona

The typical Jasmine fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for OfficeMax.

Top regions in United States

Top regions ranked by reach for Jasmine in United States
RegionReachAffinity
California404,1641.23×
Texas266,7641.04×
Florida228,9001.13×
New York184,3591.11×
Pennsylvania113,4161.13×
North Carolina108,7071.21×
Ohio107,3261.17×
Georgia98,6171.07×
Massachusetts92,2091.57×
New Jersey87,0501.15×
Illinois86,5410.87×
Tennessee84,4931.41×
Virginia74,6221.03×
Michigan70,2000.9×
Washington63,3271.06×
Kentucky62,0501.66×
Nevada62,0142.15×
Arizona60,7281×
Missouri58,0801.21×
South Carolina53,8351.2×
Louisiana50,5051.31×
Indiana48,3920.89×
Alabama47,1761.13×
Maryland46,0240.9×
Colorado39,6480.84×
Minnesota35,2920.83×
Oregon34,0891×
Wisconsin33,3060.74×
Oklahoma29,1080.88×
Utah28,4901.07×
Connecticut25,8480.86×
Kansas21,8680.93×
Mississippi21,6560.88×
Iowa19,9460.81×
Arkansas19,8920.81×
Idaho13,9420.93×
New Mexico12,9730.87×
Hawaii12,7070.99×
New Hampshire12,5501.07×
Nebraska12,0810.81×
West Virginia11,1020.8×
Delaware10,6851.3×
Maine7,9650.75×
Washington, District of Columbia7,3650.82×
Rhode Island7,3000.77×
Montana5,0430.61×
South Dakota4,6630.68×
Alaska4,4770.7×
North Dakota4,1560.68×
Vermont3,2270.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jasmine audience
BrandAffinityCategory
OfficeMax17.4×Business & Career
Five Below4.28×Shopping
FC Bayern Munich4.37×Sports
Teyana Taylor5.97×Movies & TV
Dollar General2.04×Shopping
J. C. Penney2.47×Shopping
Internet celebrity3.03×Internet & Social Media
Dollar Tree1.78×Shopping
Panda Express2.1×Food & Beverages
Lace wig2.43×Beauty & Wellness
Kroger1.86×Food & Beverages
Dentistry2.22×Business & Career
Livemusic2.16×Music & Radio
Texas Roadhouse1.58×Food & Beverages
Hair care1.93×Beauty & Wellness
IHOP2.09×Food & Beverages
Los Angeles Lakers1.87×Sports
Skin care1.55×Beauty & Wellness
Party City4.09×Kids & Family
ULTA Beauty1.76×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jasmine audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Family OrientationCONSERVATISM1.35
IndulgenceJOY1.22
Urban LifestyleOPEN1.21
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Jasmine
CountryShare
United States31.8%
Germany6.3%
Saudi Arabia4.9%

See Jasmine audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Jasmine have in United States?

Jasmine has an estimated audience of 2,983,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Jasmine fans?

75.5% of Jasmine fans are female, 24.5% are male, with an average age of 34.5 years.

Which brands do Jasmine fans like most?

Jasmine fans show strongest brand affinity for OfficeMax (17.4×), Five Below (4.28×), and FC Bayern Munich (4.37×) over the country average.

Where do Jasmine fans live in United States?

Jasmine fans in United States are most concentrated in California (reach 404,164), Texas (reach 266,764), and Florida (reach 228,900). These three regions account for the largest share of the active audience.

What other brands do Jasmine fans also like?

Beyond Jasmine itself, the audience over-indexes on Five Below (4.28×), FC Bayern Munich (4.37×), Teyana Taylor (5.97×), and Dollar General (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.