Jasmine Audience in United States

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Jasmine has an estimated audience of 2,983,081 people in United States. 75.5% are female, 24.5% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Buying a House, Enrique Hernández (baseball), Certified diabetes educator, Software widget, Tierra Cali.

The average Jasmine fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buying a House, Enrique Hernández (baseball), Certified diabetes educator, with strongest over-indexing on Buying a House (2.93× the country average). Demographically, the Jasmine audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Jasmine fans

Demographic split for Jasmine audience in United States
MetricValue
Female75.5%
Male24.5%
Average age34.5
Estimated audience size2,983,081

Audience persona

The typical Jasmine fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Buying a House.

Top regions in United States

Top regions ranked by reach for Jasmine in United States
RegionReachAffinity
California404,1641.23×
Texas266,7641.04×
Florida228,9001.13×
New York184,3591.11×
Pennsylvania113,4161.13×
North Carolina108,7071.21×
Ohio107,3261.17×
Georgia98,6171.07×
Massachusetts92,2091.57×
New Jersey87,0501.15×
Illinois86,5410.87×
Tennessee84,4931.41×
Virginia74,6221.03×
Michigan70,2000.9×
Washington63,3271.06×
Kentucky62,0501.66×
Nevada62,0142.15×
Arizona60,7281×
Missouri58,0801.21×
South Carolina53,8351.2×
Louisiana50,5051.31×
Indiana48,3920.89×
Alabama47,1761.13×
Maryland46,0240.9×
Colorado39,6480.84×
Minnesota35,2920.83×
Oregon34,0891×
Wisconsin33,3060.74×
Oklahoma29,1080.88×
Utah28,4901.07×
Connecticut25,8480.86×
Kansas21,8680.93×
Mississippi21,6560.88×
Iowa19,9460.81×
Arkansas19,8920.81×
Idaho13,9420.93×
New Mexico12,9730.87×
Hawaii12,7070.99×
New Hampshire12,5501.07×
Nebraska12,0810.81×
West Virginia11,1020.8×
Delaware10,6851.3×
Maine7,9650.75×
Washington, District of Columbia7,3650.82×
Rhode Island7,3000.77×
Montana5,0430.61×
South Dakota4,6630.68×
Alaska4,4770.7×
North Dakota4,1560.68×
Vermont3,2270.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jasmine audience
BrandAffinityCategory
Buying a House2.93×Home & Garden
Enrique Hernández (baseball)4.37×Sports
Certified diabetes educator4×Business & Career
Software widget4.06×Technology & Electronics
Tierra Cali1.98×Travel & Leisure
Graham Greene1.52×Literature
Bugatti Chiron2.44×Cars & Mobility
Hatten17.4×Travel & Leisure
Ural Mountains2.76×Travel & Leisure
Hattiesburg, Mississippi2.09×Travel & Leisure
Empire Records2.02×Movies & TV
E-box2.37×Health
Emigrate (band)1.51×Music & Radio
Further education1.66×Kids & Family
EShakti1.73×Shopping
The Haunted1.79×Music & Radio
Lion of Judah2.23×
Zahi Hawass2.52×Business & Career
Ohio State Buckeyes women's basketball1.71×Sports
Sinister (band)2.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jasmine audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Family OrientationCONSERVATISM1.35
IndulgenceJOY1.22
Urban LifestyleOPEN1.21
Luxury OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Jasmine
CountryShare
United States31.8%
Germany6.3%
Saudi Arabia4.9%

See Jasmine audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Jasmine have in United States?

Jasmine has an estimated audience of 2,983,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Jasmine fans?

75.5% of Jasmine fans are female, 24.5% are male, with an average age of 34.5 years.

Which brands do Jasmine fans like most?

Jasmine fans show strongest brand affinity for Buying a House (2.93×), Enrique Hernández (baseball) (4.37×), and Certified diabetes educator (4×) over the country average.

Where do Jasmine fans live in United States?

Jasmine fans in United States are most concentrated in California (reach 404,164), Texas (reach 266,764), and Florida (reach 228,900). These three regions account for the largest share of the active audience.

What other brands do Jasmine fans also like?

Beyond Jasmine itself, the audience over-indexes on Enrique Hernández (baseball) (4.37×), Certified diabetes educator (4×), Software widget (4.06×), and Tierra Cali (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.