Jasmine Audience in Germany
Jasmine has an estimated audience of 594,644 people in Germany. 52.4% are female, 47.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Pillow, Western Union, Headphones, Al Jazeera, Netto Marken-Discount.
The average Jasmine fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Pillow, Western Union, Headphones, with strongest over-indexing on Pillow (18.24× the country average). Demographically, the Jasmine audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Plant
Demographics of Jasmine fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.5 |
| Estimated audience size | 594,644 |
Audience persona
The typical Jasmine fan in Germany is balanced, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,004 | 1.03× |
| Bayern | 97,976 | 1.03× |
| Hessen | 95,120 | 2.1× |
| Baden-Württemberg | 84,447 | 1.04× |
| Niedersachsen | 52,615 | 0.91× |
| Berlin | 35,945 | 1.35× |
| Rheinland-Pfalz | 28,379 | 0.95× |
| Sachsen | 26,445 | 0.91× |
| Schleswig-Holstein | 18,230 | 0.85× |
| Brandenburg | 14,712 | 0.8× |
| Hamburg | 13,490 | 1× |
| Thüringen | 11,214 | 0.74× |
| Sachsen-Anhalt | 11,183 | 0.73× |
| Mecklenburg-Vorpommern | 8,654 | 0.76× |
| Saarland | 6,465 | 0.89× |
| Bremen | 5,600 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 18.24× | Home & Garden |
| Western Union | 9.98× | Business & Career |
| Headphones | 9.16× | Technology & Electronics |
| Al Jazeera | 16.67× | Movies & TV |
| Netto Marken-Discount | 3.39× | Shopping |
| Satire | 6.49× | Literature |
| Algeria | 11.95× | Travel & Leisure |
| Tunisia | 10.91× | Travel & Leisure |
| Qatar | 10.25× | Travel & Leisure |
| Language education | 7.86× | Business & Career |
| Country rap | 7.39× | Music & Radio |
| TikTok | 2.3× | Internet & Social Media |
| Public administration | 10.3× | Business & Career |
| Allgäu | 6.92× | Travel & Leisure |
| Viber | 13.31× | Internet & Social Media |
| UEFA Women's Championship | 20× | Sports |
| Lake Constance | 9.16× | Travel & Leisure |
| Al Arabiya | 17.35× | Movies & TV |
| Karl Marx | 10.32× | Literature |
| Egypt national football team | 11.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.19 |
| Need for Security | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.09 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Germany | 6.3% |
| Saudi Arabia | 4.9% |
See Jasmine audiences in other countries
More Plant audiences in Germany
- Cumin (1,530,942)
- Hibiscus (1,428,716)
- Epipremnum aureum (1,113,830)
- Physalis (853,090)
- Sedum (849,752)
Frequently asked questions
How many fans does Jasmine have in Germany?
Jasmine has an estimated audience of 594,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jasmine fans?
52.4% of Jasmine fans are female, 47.6% are male, with an average age of 36.5 years.
Which brands do Jasmine fans like most?
Jasmine fans show strongest brand affinity for Pillow (18.24×), Western Union (9.98×), and Headphones (9.16×) over the country average.
Where do Jasmine fans live in Germany?
Jasmine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,004), Bayern (reach 97,976), and Hessen (reach 95,120). These three regions account for the largest share of the active audience.
What other brands do Jasmine fans also like?
Beyond Jasmine itself, the audience over-indexes on Western Union (9.98×), Headphones (9.16×), Al Jazeera (16.67×), and Netto Marken-Discount (3.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.