Jasmine Audience in Germany
A data profile of the people who buy, follow and care about Jasmine in Germany — modelled from more than twelve digital signal sources. Jasmine has an estimated audience of 594,644 people in Germany.
The average Jasmine fan in Germany is 36.5 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Qatar, Al Jazeera, Pillow, with strongest over-indexing on Qatar (14.48× the country average).
Demographically, the Jasmine audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jasmine fan in Germany is balanced, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Qatar.
At a glance
The key figures that characterise the Jasmine profile in Germany.
Search interest · 12-month trend
Demographics of Jasmine fans
52.4% are female, 47.6% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 36.5 |
| Estimated audience size | 594,644 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Jasmine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.7% |
| Germany | 6.1% |
| Saudi Arabia | 4.7% |
Geography
Where the Jasmine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 3.57× | |
| 02 | Berlin | ~30K | 1.20× | |
| 03 | Bremen | ~6K | 1.10× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 05 | Baden-Württemberg | ~80K | 0.95× | |
| 06 | Rheinland-Pfalz | ~30K | 0.93× | |
| 07 | Hamburg | ~10K | 0.92× | |
| 08 | Bayern | ~90K | 0.90× | |
| 09 | Saarland | ~6K | 0.88× | |
| 10 | Brandenburg | ~20K | 0.82× | |
| 11 | Schleswig-Holstein | ~20K | 0.81× | |
| 12 | Thüringen | ~10K | 0.81× | |
| 13 | Niedersachsen | ~50K | 0.80× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.80× | |
| 15 | Sachsen | ~20K | 0.78× | |
| 16 | Sachsen-Anhalt | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jasmine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 22.33× | ||
| 02 | Biedronka | Shopping | 20.00× | ||
| 03 | Al Jazeera | Movies & TV | 18.68× | ||
| 04 | Qatar | Travel & Leisure | 14.48× | ||
| 05 | Egypt national football team | Sports | 11.48× | ||
| 06 | God in Islam | Politics & Society | 10.91× | ||
| 07 | Algeria | Travel & Leisure | 10.01× | ||
| 08 | Jane Fonda | Movies & TV | 9.87× | ||
| 09 | Arabic coffee | Food & Beverages | 9.57× | ||
| 10 | Tunisia | Travel & Leisure | 9.34× | ||
| 11 | Pillow | Home & Garden | 8.00× | ||
| 12 | SpVgg Greuther Fürth | Sports | 7.01× | ||
| 13 | Dubai | Travel & Leisure | 6.44× | ||
| 14 | TK Maxx | Shopping | 3.33× | ||
| 15 | Indeed.com | Business & Career | 2.97× | ||
| 16 | Drama movies | Movies & TV | 2.97× | ||
| 17 | Netto Marken-Discount | Shopping | 2.87× | ||
| 18 | Internet & Social Media | 2.73× | |||
| 19 | Aldi | Shopping | 2.70× | ||
| 20 | Ryanair | Travel & Leisure | 2.68× |
Personality of the Jasmine audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.14× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| DIY Mentality | THRILL | 0.71× | |
| Mindfulness | BALANCE | 0.73× |
Frequently asked questions
How many fans does Jasmine have in Germany?
Jasmine has an estimated audience of 594,644 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Jasmine fans?
52.4% of Jasmine fans are female, 47.6% are male, with an average age of 36.5 years.
Which brands do Jasmine fans like most?
Jasmine fans show strongest brand affinity for Qatar (14.48×), Al Jazeera (18.68×), and Pillow (8×) over the country average.
Where do Jasmine fans live in Germany?
Jasmine fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Jasmine fans also like?
Beyond Jasmine itself, the audience over-indexes on Al Jazeera (18.68×), Pillow (8×), Al Arabiya (22.33×), and TK Maxx (3.33×) compared to the Germany average.
Explore more audiences
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See Jasmine audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jasmine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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