Rascasse Audience Intelligence

Stock photography Audience in United States

A data profile of the people who buy, follow and care about Stock photography in United States — modelled from more than twelve digital signal sources. Stock photography has an estimated audience of 4,781,281 people in United States.

#3888among Topic in United States#75in Arts & Culture

The average Stock photography fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Canva, Tate Modern, Shutterstock, with strongest over-indexing on Canva (11.29× the country average).

Demographically, the Stock photography audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock photography fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Canva.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock photography profile in United States.

Audience size
4.8M
in United States
Gender
55.8%♀
44.2% male
Age
44.4
average years
Country rank
#6960
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock photography fans

55.8% are female, 44.2% are male, average age 44.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Stock photography audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.4
Estimated audience size4,781,281
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Stock photography audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4919%
50+36%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Stock photography audience comes from United States.

Worldwide audience distribution share by country for Stock photography
CountryShare
United States34.5%
United Kingdom6.1%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock photography fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.51×
02Oregon~80K1.39×
03Utah~50K1.19×
04Washington~100K1.17×
05North Carolina~200K1.16×
06Georgia~200K1.13×
07New York~300K1.12×
08Idaho~30K1.11×
09California~600K1.06×
10Massachusetts~100K1.06×
11Colorado~80K1.05×
12Hawaii~20K1.05×
13Florida~300K1.03×
14New Jersey~100K1.03×
15Iowa~40K1.01×
16Maine~20K1.01×
17Montana~10K1.01×
18Alaska~10K1.01×
19Connecticut~50K1.00×
20Oklahoma~50K0.99×
21New Hampshire~20K0.99×
22Arizona~100K0.98×
23Missouri~80K0.98×
24South Dakota~10K0.98×
25North Dakota~10K0.98×
26Virginia~100K0.97×
27Minnesota~70K0.97×
28Rhode Island~10K0.97×
29Tennessee~90K0.96×
30Arkansas~40K0.96×
31Kansas~40K0.96×
32Texas~400K0.95×
33Delaware~10K0.95×
34South Carolina~70K0.94×
35Kentucky~60K0.94×
36New Mexico~20K0.94×
37Washington, District of Columbia~10K0.94×
38Pennsylvania~100K0.93×
39Ohio~100K0.93×
40Michigan~100K0.93×
41Louisiana~60K0.93×
42Nevada~40K0.93×
43Illinois~100K0.92×
44Nebraska~20K0.92×
45West Virginia~20K0.92×
46Wisconsin~70K0.91×
47Indiana~80K0.90×
48Maryland~70K0.90×
49Mississippi~40K0.90×
50Alabama~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Stock photography, United States
0.86×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock photography audience
#·InterestCategoryAffinity×
01Tate ModernArts & Culture21.45×
02ShutterstockInternet & Social Media16.93×
03CanvaTechnology & Electronics11.29×
04EnvatoInternet & Social Media10.98×
05Getty ImagesTechnology & Electronics10.11×
06CanonTechnology & Electronics7.08×
07NikonTechnology & Electronics6.55×
08PrimarkShopping3.68×
09Commercial propertyBusiness & Career3.64×
10AerobicsSports3.06×
11LibraryLiterature2.49×
12Robert RedfordMovies & TV2.42×
13InnovationBusiness & Career2.19×
14Vintage clothingFashion & Accessoires2.06×
15Staples (Canada)Business & Career1.94×
16MuseumArts & Culture1.76×
17GeneticsKids & Family1.68×
18NostalgiaHome & Garden1.66×
19Planet FitnessSports1.57×
20Fox News ChannelMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock photography audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
TravellingTHRILL1.50×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock photography audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY0.88×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock photography have in United States?

Stock photography has an estimated audience of 4,781,281 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stock photography fans?

55.8% of Stock photography fans are female, 44.2% are male, with an average age of 44.4 years.

03

Which brands do Stock photography fans like most?

Stock photography fans show strongest brand affinity for Canva (11.29×), Tate Modern (21.45×), and Shutterstock (16.93×) over the country average.

04

Where do Stock photography fans live in United States?

Stock photography fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Stock photography fans also like?

Beyond Stock photography itself, the audience over-indexes on Tate Modern (21.45×), Shutterstock (16.93×), Canon (7.08×), and Getty Images (10.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Stock photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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