Art history Audience in Germany
Art history has an estimated audience of 591,449 people in Germany. 56.9% are female, 43.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Art exhibition, Livemusic, Watercolor painting, Oil painting, Contemporary art.
The average Art history fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Art exhibition, Livemusic, Watercolor painting, with strongest over-indexing on Art exhibition (7× the country average). Demographically, the Art history audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Field of study
Demographics of Art history fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.6 |
| Estimated audience size | 591,449 |
Audience persona
The typical Art history fan in Germany is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,645 | 1× |
| Bayern | 104,843 | 1.1× |
| Baden-Württemberg | 81,044 | 1× |
| Niedersachsen | 46,985 | 0.82× |
| Hessen | 43,109 | 0.96× |
| Sachsen | 36,860 | 1.27× |
| Berlin | 33,329 | 1.26× |
| Rheinland-Pfalz | 30,699 | 1.04× |
| Schleswig-Holstein | 18,067 | 0.85× |
| Thüringen | 16,058 | 1.07× |
| Sachsen-Anhalt | 15,954 | 1.04× |
| Hamburg | 14,789 | 1.11× |
| Brandenburg | 12,960 | 0.71× |
| Mecklenburg-Vorpommern | 11,194 | 0.99× |
| Saarland | 6,583 | 0.91× |
| Bremen | 4,460 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 7× | Arts & Culture |
| Livemusic | 4.8× | Music & Radio |
| Watercolor painting | 6.1× | Arts & Culture |
| Oil painting | 6.55× | Arts & Culture |
| Contemporary art | 4.05× | Arts & Culture |
| Abstract art | 5.55× | Arts & Culture |
| Art museum | 5.14× | Arts & Culture |
| Batman | 2.94× | Movies & TV |
| Library | 6.14× | Literature |
| Spiegel Online | 2.33× | News |
| Museum | 3.64× | Arts & Culture |
| Superman | 3.17× | Movies & TV |
| Do it yourself (DIY) | 2.36× | Home & Garden |
| Odessa | 9.57× | Travel & Leisure |
| Banksy | 7.21× | Arts & Culture |
| Modern architecture | 3.69× | Arts & Culture |
| Renovation | 3.07× | Home & Garden |
| Museum of Modern Art | 7.36× | Arts & Culture |
| Tagesschau | 1.96× | Movies & TV |
| Fine art | 4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.79 |
| Design Affinity | PREMIUM | 2.05 |
| Sustainability | BALANCE | 2.01 |
| DIY Mentality | THRILL | 1.96 |
| Mindfulness | BALANCE | 1.89 |
| Travelling | THRILL | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 11.8% |
| India | 9.8% |
See Art history audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Art history have in Germany?
Art history has an estimated audience of 591,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art history fans?
56.9% of Art history fans are female, 43.1% are male, with an average age of 40.6 years.
Which brands do Art history fans like most?
Art history fans show strongest brand affinity for Art exhibition (7×), Livemusic (4.8×), and Watercolor painting (6.1×) over the country average.
Where do Art history fans live in Germany?
Art history fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,645), Bayern (reach 104,843), and Baden-Württemberg (reach 81,044). These three regions account for the largest share of the active audience.
What other brands do Art history fans also like?
Beyond Art history itself, the audience over-indexes on Livemusic (4.8×), Watercolor painting (6.1×), Oil painting (6.55×), and Contemporary art (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.