Art history Audience in Germany
A data profile of the people who buy, follow and care about Art history in Germany — modelled from more than twelve digital signal sources. Art history has an estimated audience of 591,449 people in Germany.
The average Art history fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Banksy, Hugendubel, Art museum, with strongest over-indexing on Banksy (8.9× the country average).
Demographically, the Art history audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Art history fan in Germany is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banksy.
At a glance
The key figures that characterise the Art history profile in Germany.
Search interest · 12-month trend
Demographics of Art history fans
56.9% are female, 43.1% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.6 |
| Estimated audience size | 591,449 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Art history audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 11.8% |
| India | 9.7% |
Geography
Where the Art history audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.14× | |
| 02 | Berlin | ~30K | 1.14× | |
| 03 | Thüringen | ~20K | 1.11× | |
| 04 | Rheinland-Pfalz | ~30K | 1.09× | |
| 05 | Bremen | ~5K | 1.05× | |
| 06 | Sachsen-Anhalt | ~20K | 1.03× | |
| 07 | Saarland | ~7K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 09 | Bayern | ~90K | 0.99× | |
| 10 | Baden-Württemberg | ~80K | 0.96× | |
| 11 | Schleswig-Holstein | ~20K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.96× | |
| 13 | Hamburg | ~10K | 0.95× | |
| 14 | Hessen | ~40K | 0.94× | |
| 15 | Brandenburg | ~20K | 0.91× | |
| 16 | Niedersachsen | ~50K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Art history audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frieze Art Fair | Arts & Culture | 18.08× | ||
| 02 | Art dealer | Arts & Culture | 11.36× | ||
| 03 | Art auction | Arts & Culture | 10.31× | ||
| 04 | Saatchi Gallery | Arts & Culture | 10.27× | ||
| 05 | Big Ben | Travel & Leisure | 9.72× | ||
| 06 | Odessa | Travel & Leisure | 9.65× | ||
| 07 | Banksy | Arts & Culture | 8.90× | ||
| 08 | Exhibition | Arts & Culture | 7.20× | ||
| 09 | Cultural heritage | Politics & Society | 6.98× | ||
| 10 | Museum of Modern Art | Arts & Culture | 6.81× | ||
| 11 | Art museum | Arts & Culture | 5.27× | ||
| 12 | Oil painting | Arts & Culture | 5.26× | ||
| 13 | Abstract art | Arts & Culture | 4.90× | ||
| 14 | Crime fiction | Literature | 4.73× | ||
| 15 | Watercolor painting | Arts & Culture | 4.71× | ||
| 16 | Art exhibition | Arts & Culture | 4.45× | ||
| 17 | Hugendubel | Shopping | 4.11× | ||
| 18 | Contemporary art | Arts & Culture | 3.69× | ||
| 19 | Museum | Arts & Culture | 3.69× | ||
| 20 | Superman | Movies & TV | 3.42× |
Personality of the Art history audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.58× | |
| Quality Awareness | PREMIUM | 2.31× | |
| Sustainability | BALANCE | 2.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Patriotism | CONSERVATISM | 0.87× |
Frequently asked questions
How many fans does Art history have in Germany?
Art history has an estimated audience of 591,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art history fans?
56.9% of Art history fans are female, 43.1% are male, with an average age of 40.6 years.
Which brands do Art history fans like most?
Art history fans show strongest brand affinity for Banksy (8.9×), Hugendubel (4.11×), and Art museum (5.27×) over the country average.
Where do Art history fans live in Germany?
Art history fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Art history fans also like?
Beyond Art history itself, the audience over-indexes on Hugendubel (4.11×), Art museum (5.27×), Art exhibition (4.45×), and Cultural heritage (6.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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