Art school Audience in United States

Art school has an estimated audience of 6,090,928 people in United States. 53.9% are female, 46.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: DeviantArt, Keith Haring, Google Maps, Capital One, Indeed.com.

The average Art school fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeviantArt, Keith Haring, Google Maps, with strongest over-indexing on DeviantArt (51.68× the country average). Demographically, the Art school audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Art school fans

Demographic split for Art school audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.1
Estimated audience size6,090,928

Audience persona

The typical Art school fan in United States is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Art school in United States
RegionReachAffinity
California1,117,1111.67×
Texas697,5931.33×
Florida513,4581.25×
New York466,9131.37×
Georgia228,9391.22×
Pennsylvania224,3681.09×
New Jersey202,4481.31×
North Carolina201,1881.1×
Illinois197,8560.98×
Washington171,7931.41×
Virginia160,5371.08×
Ohio156,1170.83×
Michigan142,2580.89×
Massachusetts140,1971.17×
Tennessee120,0670.98×
Maryland119,0311.14×
Arizona115,1700.93×
Oregon102,9781.47×
Colorado99,0161.03×
Indiana92,9180.84×
South Carolina91,2791×
Missouri83,5600.85×
Minnesota78,8460.9×
Connecticut72,9191.19×
Louisiana69,6310.89×
Alabama69,4970.82×
Kentucky65,4740.86×
Oklahoma65,0160.96×
Nevada63,5051.08×
Wisconsin60,2520.66×
Utah49,6310.91×
Arkansas47,5420.95×
Mississippi40,8980.81×
Kansas35,4980.74×
Idaho34,4951.13×
Iowa32,4400.65×
New Mexico31,1351.02×
Washington, District of Columbia28,2721.54×
Hawaii27,2491.04×
West Virginia24,0650.85×
Nebraska23,1840.76×
New Hampshire20,7170.86×
Maine19,4210.89×
Rhode Island18,2900.94×
Delaware17,1471.02×
Montana14,3730.85×
Alaska11,8280.91×
Vermont10,4000.97×
South Dakota7,7100.55×
Wyoming6,9730.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art school audience
BrandAffinityCategory
DeviantArt51.68×Internet & Social Media
Keith Haring54.75×Arts & Culture
Google Maps9.09×Internet & Social Media
Capital One9.17×Business & Career
Indeed.com9.36×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Beetlejuice7.57×Movies & TV
Google News8.81×News
Microblogging12.67×Technology & Electronics
Diane Keaton8.6×Movies & TV
Singer-songwriter5.51×Music & Radio
Khan Academy11.2×Business & Career
CarGurus7.61×Cars & Mobility
Enterprise Rent-A-Car7.83×Cars & Mobility
Art Institute of Chicago32.85×Travel & Leisure
ICloud11.35×Technology & Electronics
Art exhibition8.18×Arts & Culture
Twin Peaks10.13×Movies & TV
Bruce Willis8.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art school audience
TraitClusterScore
Design AffinityPREMIUM2.1
Urban LifestyleOPEN2.05
SustainabilityBALANCE2.02
ExtroversionTHRILL1.88
MindfulnessBALANCE1.59
Luxury OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Art school
CountryShare
United States23.0%
Japan8.4%
China8.0%

See Art school audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Art school have in United States?

Art school has an estimated audience of 6,090,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Art school fans?

53.9% of Art school fans are female, 46.1% are male, with an average age of 38.1 years.

Which brands do Art school fans like most?

Art school fans show strongest brand affinity for DeviantArt (51.68×), Keith Haring (54.75×), and Google Maps (9.09×) over the country average.

Where do Art school fans live in United States?

Art school fans in United States are most concentrated in California (reach 1,117,111), Texas (reach 697,593), and Florida (reach 513,458). These three regions account for the largest share of the active audience.

What other brands do Art school fans also like?

Beyond Art school itself, the audience over-indexes on Keith Haring (54.75×), Google Maps (9.09×), Capital One (9.17×), and Indeed.com (9.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.