A data profile of the people who buy, follow and care about Art school in United States — modelled from more than twelve digital signal sources. Art school has an estimated audience of 6,090,928 people in United States.
The average Art school fan in United States is 38.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Art exhibition, Diary, DeviantArt, with strongest over-indexing on Art exhibition (6.83× the country average).
Demographically, the Art school audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Art school fan in United States is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Art school profile in United States.
53.9% are female, 46.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.1 |
| Estimated audience size | 6,090,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Art school audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 8.4% |
| China | 8.0% |
Where the Art school audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kansas | ~90K | 1.87× | |
| 02 | California | ~1M | 1.46× | |
| 03 | Oregon | ~90K | 1.30× | |
| 04 | New Jersey | ~200K | 1.29× | |
| 05 | North Dakota | ~20K | 1.29× | |
| 06 | Virginia | ~200K | 1.26× | |
| 07 | Texas | ~600K | 1.24× | |
| 08 | Wyoming | ~10K | 1.24× | |
| 09 | Washington, District of Columbia | ~20K | 1.22× | |
| 10 | Washington | ~100K | 1.21× | |
| 11 | New York | ~400K | 1.20× | |
| 12 | Florida | ~500K | 1.15× | |
| 13 | Georgia | ~200K | 1.12× | |
| 14 | Connecticut | ~70K | 1.09× | |
| 15 | Maryland | ~100K | 1.06× | |
| 16 | North Carolina | ~200K | 1.04× | |
| 17 | Pennsylvania | ~200K | 1.02× | |
| 18 | Massachusetts | ~100K | 1.02× | |
| 19 | Hawaii | ~30K | 1.02× | |
| 20 | Arkansas | ~50K | 1.01× | |
| 21 | Idaho | ~30K | 1.01× | |
| 22 | New Mexico | ~30K | 1.00× | |
| 23 | Nevada | ~60K | 0.99× | |
| 24 | New Hampshire | ~20K | 0.98× | |
| 25 | Maine | ~20K | 0.98× | |
| 26 | Ohio | ~200K | 0.97× | |
| 27 | Oklahoma | ~70K | 0.97× | |
| 28 | Illinois | ~200K | 0.96× | |
| 29 | Delaware | ~20K | 0.96× | |
| 30 | Alaska | ~10K | 0.96× | |
| 31 | Colorado | ~90K | 0.95× | |
| 32 | Arizona | ~100K | 0.94× | |
| 33 | West Virginia | ~30K | 0.94× | |
| 34 | South Carolina | ~90K | 0.93× | |
| 35 | Rhode Island | ~20K | 0.93× | |
| 36 | Tennessee | ~100K | 0.92× | |
| 37 | Alabama | ~80K | 0.90× | |
| 38 | Kentucky | ~70K | 0.90× | |
| 39 | Mississippi | ~40K | 0.89× | |
| 40 | Montana | ~20K | 0.89× | |
| 41 | Missouri | ~90K | 0.87× | |
| 42 | Louisiana | ~70K | 0.87× | |
| 43 | South Dakota | ~10K | 0.87× | |
| 44 | Michigan | ~100K | 0.86× | |
| 45 | Utah | ~50K | 0.86× | |
| 46 | Indiana | ~90K | 0.85× | |
| 47 | Minnesota | ~70K | 0.85× | |
| 48 | Nebraska | ~30K | 0.84× | |
| 49 | Wisconsin | ~70K | 0.76× | |
| 50 | Iowa | ~40K | 0.76× |
The strongest cross-interests of the Art school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concept art | Arts & Culture | 16.92× | ||
| 02 | Art dealer | Arts & Culture | 14.47× | ||
| 03 | Banksy | Arts & Culture | 10.13× | ||
| 04 | Art exhibition | Arts & Culture | 6.83× | ||
| 05 | Dungeons & Dragons | Games | 6.53× | ||
| 06 | DeviantArt | Internet & Social Media | 6.25× | ||
| 07 | Graphic novel | Literature | 6.20× | ||
| 08 | Diary | Kids & Family | 6.11× | ||
| 09 | Digital art | Arts & Culture | 5.91× | ||
| 10 | Graffiti | Arts & Culture | 5.51× | ||
| 11 | Rick and Morty | Movies & TV | 4.99× | ||
| 12 | Watercolor painting | Arts & Culture | 4.52× | ||
| 13 | Oil painting | Arts & Culture | 4.44× | ||
| 14 | Museum | Arts & Culture | 4.32× | ||
| 15 | Abstract art | Arts & Culture | 4.21× | ||
| 16 | Fine art | Business & Career | 4.17× | ||
| 17 | Anime and manga fandom | Literature | 3.88× | ||
| 18 | Contemporary art | Arts & Culture | 3.85× | ||
| 19 | Art museum | Arts & Culture | 3.27× | ||
| 20 | Video games | Games | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.42× | |
| Urban Lifestyle | OPEN | 2.32× | |
| Extroversion | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Indulgence | JOY | 0.98× |
Art school has an estimated audience of 6,090,928 people in United States, concentrated in California and Texas.
53.9% of Art school fans are female, 46.1% are male, with an average age of 38.1 years.
Art school fans show strongest brand affinity for Art exhibition (6.83×), Diary (6.11×), and DeviantArt (6.25×) over the country average.
Art school fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Art school itself, the audience over-indexes on Diary (6.11×), DeviantArt (6.25×), Digital art (5.91×), and Fine art (4.17×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Art school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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