Rascasse Audience Intelligence

Art school Audience in Germany

A data profile of the people who buy, follow and care about Art school in Germany — modelled from more than twelve digital signal sources. Art school has an estimated audience of 666,704 people in Germany.

#166among Touchpoint in Germany#114in Arts & Culture

The average Art school fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Millie Bobby Brown, Contemporary art, Museum, with strongest over-indexing on Millie Bobby Brown (7.95× the country average).

Demographically, the Art school audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Art school fan in Germany is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Millie Bobby Brown.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art school profile in Germany.

Audience size
667K
in Germany
Gender
56.6%♀
43.4% male
Age
35.5
average years
Country rank
#9222
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art school fans

56.6% are female, 43.4% are male, average age 35.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Art school audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age35.5
Estimated audience size666,704
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Art school audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Art school audience comes from Germany.

Worldwide audience distribution share by country for Art school
CountryShare
United States23.0%
Japan8.4%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art school fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.94×
02Schleswig-Holstein~30K1.38×
03Niedersachsen~80K1.29×
04Baden-Württemberg~100K1.24×
05Nordrhein-Westfalen~200K1.13×
06Bremen~6K1.07×
07Hamburg~20K1.02×
08Saarland~8K0.94×
09Brandenburg~20K0.93×
10Thüringen~20K0.92×
11Rheinland-Pfalz~30K0.90×
12Mecklenburg-Vorpommern~10K0.89×
13Hessen~40K0.88×
14Bayern~90K0.82×
15Sachsen-Anhalt~10K0.78×
16Sachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Art school, Germany
0.69×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art school audience
#·InterestCategoryAffinity×
01Frieze Art FairArts & Culture21.13×
02Bonnie WrightMovies & TV20.00×
03Joseph BeuysArts & Culture12.81×
04Gerhard RichterArts & Culture12.40×
05Saatchi GalleryArts & Culture8.67×
06Office suppliesBusiness & Career8.46×
07Millie Bobby BrownMovies & TV7.95×
08BanksyArts & Culture7.35×
09Isabel MarantFashion & Accessoires6.10×
10Digital artArts & Culture4.83×
11Art museumArts & Culture4.59×
12Contemporary artArts & Culture4.55×
13MuseumArts & Culture4.55×
14Conceptual artArts & Culture4.54×
15Fine artBusiness & Career4.38×
16SupermanMovies & TV4.05×
17HugendubelShopping3.02×
18Do it yourself (DIY)Home & Garden2.79×
19BatmanMovies & TV2.28×
20Harry PotterMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art school audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.94×
DIY MentalityTHRILL1.80×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art school audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Price SensitivityPREMIUM1.02×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art school have in Germany?

Art school has an estimated audience of 666,704 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Art school fans?

56.6% of Art school fans are female, 43.4% are male, with an average age of 35.5 years.

03

Which brands do Art school fans like most?

Art school fans show strongest brand affinity for Millie Bobby Brown (7.95×), Contemporary art (4.55×), and Museum (4.55×) over the country average.

04

Where do Art school fans live in Germany?

Art school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Art school fans also like?

Beyond Art school itself, the audience over-indexes on Contemporary art (4.55×), Museum (4.55×), Superman (4.05×), and Gerhard Richter (12.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Art school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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