Art school Audience in Germany
Art school has an estimated audience of 666,704 people in Germany. 56.6% are female, 43.4% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bauhaus, Millie Bobby Brown, Do it yourself (DIY), Julie Walters, Contemporary art.
The average Art school fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bauhaus, Millie Bobby Brown, Do it yourself (DIY), with strongest over-indexing on Bauhaus (4.23× the country average). Demographically, the Art school audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Art school fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 35.5 |
| Estimated audience size | 666,704 |
Audience persona
The typical Art school fan in Germany is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,001 | 1.2× |
| Baden-Württemberg | 123,460 | 1.36× |
| Bayern | 92,801 | 0.87× |
| Niedersachsen | 91,613 | 1.41× |
| Hessen | 46,838 | 0.92× |
| Berlin | 41,664 | 1.4× |
| Rheinland-Pfalz | 31,194 | 0.93× |
| Schleswig-Holstein | 28,545 | 1.19× |
| Sachsen | 20,744 | 0.63× |
| Brandenburg | 19,534 | 0.94× |
| Hamburg | 16,778 | 1.11× |
| Thüringen | 13,659 | 0.8× |
| Sachsen-Anhalt | 10,414 | 0.6× |
| Mecklenburg-Vorpommern | 10,140 | 0.8× |
| Saarland | 6,504 | 0.79× |
| Bremen | 5,850 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 4.23× | Shopping |
| Millie Bobby Brown | 5.51× | Movies & TV |
| Do it yourself (DIY) | 2.75× | Home & Garden |
| Julie Walters | 31.57× | Movies & TV |
| Contemporary art | 3.92× | Arts & Culture |
| Bonnie Wright | 20× | Movies & TV |
| Gerhard Richter | 10.23× | Arts & Culture |
| Spiegel Online | 2.38× | News |
| Harry Potter | 1.87× | Movies & TV |
| Museum | 3.52× | Arts & Culture |
| Fine art | 4.15× | Business & Career |
| JYSK | 3.43× | Home & Garden |
| Livemusic | 3.28× | Music & Radio |
| Romanticism | 4.33× | Politics & Society |
| Superman | 2.95× | Movies & TV |
| Art exhibition | 3.71× | Arts & Culture |
| Street photography | 3.48× | Technology & Electronics |
| Batman | 2.24× | Movies & TV |
| Tate Modern | 9.66× | Arts & Culture |
| Pet store | 2.93× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| DIY Mentality | THRILL | 1.66 |
| Urban Lifestyle | OPEN | 1.61 |
| Design Affinity | PREMIUM | 1.4 |
| Mindfulness | BALANCE | 1.38 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 8.4% |
| China | 8.0% |
See Art school audiences in other countries
More Arts & Culture audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Art school have in Germany?
Art school has an estimated audience of 666,704 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Art school fans?
56.6% of Art school fans are female, 43.4% are male, with an average age of 35.5 years.
Which brands do Art school fans like most?
Art school fans show strongest brand affinity for Bauhaus (4.23×), Millie Bobby Brown (5.51×), and Do it yourself (DIY) (2.75×) over the country average.
Where do Art school fans live in Germany?
Art school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,001), Baden-Württemberg (reach 123,460), and Bayern (reach 92,801). These three regions account for the largest share of the active audience.
What other brands do Art school fans also like?
Beyond Art school itself, the audience over-indexes on Millie Bobby Brown (5.51×), Do it yourself (DIY) (2.75×), Julie Walters (31.57×), and Contemporary art (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.