Joseph Beuys Audience in Germany
Joseph Beuys has an estimated audience of 462,662 people in Germany. 52.4% are female, 47.6% are male, average age 48.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gerhard Richter, Kunstakademie Düsseldorf, PSD Bank Dome, Maastricht University, Curator.
The average Joseph Beuys fan in Germany is 48.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gerhard Richter, Kunstakademie Düsseldorf, PSD Bank Dome, with strongest over-indexing on Gerhard Richter (150.61× the country average). Demographically, the Joseph Beuys audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Painter
Demographics of Joseph Beuys fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 48.1 |
| Estimated audience size | 462,662 |
Audience persona
The typical Joseph Beuys fan in Germany is balanced, around 48.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gerhard Richter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,340 | 1.46× |
| Bayern | 78,842 | 1.06× |
| Baden-Württemberg | 47,428 | 0.75× |
| Niedersachsen | 41,660 | 0.93× |
| Berlin | 38,538 | 1.86× |
| Hessen | 32,962 | 0.93× |
| Sachsen | 24,051 | 1.06× |
| Rheinland-Pfalz | 18,743 | 0.81× |
| Sachsen-Anhalt | 14,741 | 1.23× |
| Schleswig-Holstein | 12,805 | 0.77× |
| Brandenburg | 11,632 | 0.81× |
| Hamburg | 11,154 | 1.07× |
| Thüringen | 10,166 | 0.86× |
| Mecklenburg-Vorpommern | 6,849 | 0.78× |
| Saarland | 4,666 | 0.82× |
| Bremen | 3,177 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gerhard Richter | 150.61× | Arts & Culture |
| Kunstakademie Düsseldorf | 139.72× | Arts & Culture |
| PSD Bank Dome | 29.26× | Business & Career |
| Maastricht University | 20× | Business & Career |
| Curator | 20× | Arts & Culture |
| Charité | 20× | Travel & Leisure |
| Marina Abramović | 15.69× | Arts & Culture |
| Spider | 20× | Pets & Animals |
| Mercure Hotels | 20× | Travel & Leisure |
| Art school | 12.81× | Arts & Culture |
| Rest area | 20× | Home & Garden |
| Gala | 2.44× | News |
| Performance art | 3.49× | Arts & Culture |
| Undergraduate education | 8.02× | Business & Career |
| Hammock | 20× | Home & Garden |
| Corsica | 20× | Travel & Leisure |
| Illustration | 2.94× | Arts & Culture |
| Installation art | 5.04× | Arts & Culture |
| Let's Dance (German TV series) | 2.46× | Movies & TV |
| Jannik Schümann | 7.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.96 |
| Design Affinity | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.7% |
| Italy | 7.5% |
| France | 5.7% |
See Joseph Beuys audiences in other countries
More Painter audiences in Germany
- Frida Kahlo (2,169,769)
- Leonardo da Vinci (1,645,322)
- El Greco (1,321,896)
- Michelangelo (1,085,371)
- Gerhard Richter (1,057,143)
Frequently asked questions
How many fans does Joseph Beuys have in Germany?
Joseph Beuys has an estimated audience of 462,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joseph Beuys fans?
52.4% of Joseph Beuys fans are female, 47.6% are male, with an average age of 48.1 years.
Which brands do Joseph Beuys fans like most?
Joseph Beuys fans show strongest brand affinity for Gerhard Richter (150.61×), Kunstakademie Düsseldorf (139.72×), and PSD Bank Dome (29.26×) over the country average.
Where do Joseph Beuys fans live in Germany?
Joseph Beuys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,340), Bayern (reach 78,842), and Baden-Württemberg (reach 47,428). These three regions account for the largest share of the active audience.
What other brands do Joseph Beuys fans also like?
Beyond Joseph Beuys itself, the audience over-indexes on Kunstakademie Düsseldorf (139.72×), PSD Bank Dome (29.26×), Maastricht University (20×), and Curator (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joseph Beuys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.