Rascasse Audience Intelligence

Joseph Beuys Audience in Germany

A data profile of the people who buy, follow and care about Joseph Beuys in Germany — modelled from more than twelve digital signal sources. Joseph Beuys has an estimated audience of 460,023 people in Germany.

#18among Painter in Germany#2446among Person in Germany#143in Arts & Culture

The average Joseph Beuys fan in Germany is 48.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gerhard Richter, Kunstakademie Düsseldorf, PSD Bank Dome, with strongest over-indexing on Gerhard Richter (150.61× the country average).

Demographically, the Joseph Beuys audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joseph Beuys fan in Germany is balanced, around 48.1 years old, with strong Design Affinity tendencies and a notable affinity for Gerhard Richter.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joseph Beuys profile in Germany.

Audience size
460K
in Germany
Gender
52.4%♀
47.6% male
Age
48.1
average years
Country rank
#12557
Person in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joseph Beuys fans

52.4% are female, 47.6% are male, average age 48.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Joseph Beuys audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age48.1
Estimated audience size460,023
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Joseph Beuys audience in Germany
Age bracketShare%
16-190%
20-2911%
30-3920%
40-4936%
50+33%
Fig. 04

Worldwide distribution

45.2%

of the worldwide Joseph Beuys audience comes from Germany.

Worldwide audience distribution share by country for Joseph Beuys
CountryShare
Germany45.2%
Italy7.6%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joseph Beuys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joseph Beuys fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.72×
02Nordrhein-Westfalen~100K1.38×
03Sachsen-Anhalt~10K1.15×
04Sachsen~20K1.06×
05Bayern~80K1.04×
06Hamburg~10K1.04×
07Hessen~30K0.96×
08Niedersachsen~40K0.93×
09Thüringen~10K0.92×
10Saarland~5K0.90×
11Brandenburg~10K0.89×
12Bremen~3K0.87×
13Mecklenburg-Vorpommern~8K0.86×
14Baden-Württemberg~50K0.84×
15Rheinland-Pfalz~20K0.82×
16Schleswig-Holstein~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Joseph Beuys, Germany
0.78×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joseph Beuys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joseph Beuys audience
#·InterestCategoryAffinity×
01Gerhard RichterArts & Culture150.61×
02Kunstakademie DüsseldorfArts & Culture139.72×
03PSD Bank DomeBusiness & Career29.26×
04Maastricht UniversityBusiness & Career20.00×
05CuratorArts & Culture20.00×
06CharitéTravel & Leisure20.00×
07SpiderPets & Animals20.00×
08Mercure HotelsTravel & Leisure20.00×
09Rest areaHome & Garden20.00×
10HammockHome & Garden20.00×
11CorsicaTravel & Leisure20.00×
12Marina AbramovićArts & Culture15.69×
13Art schoolArts & Culture12.81×
14Undergraduate educationBusiness & Career8.02×
15Jannik SchümannMovies & TV7.89×
16Yayoi KusamaArts & Culture5.98×
17Installation artArts & Culture5.04×
18Performance artArts & Culture3.49×
19IllustrationArts & Culture2.94×
20Gute Zeiten, schlechte ZeitenMovies & TV2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joseph Beuys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joseph Beuys audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.42×
SpiritualityBALANCE1.38×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joseph Beuys audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joseph Beuys have in Germany?

Joseph Beuys has an estimated audience of 460,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Joseph Beuys fans?

52.4% of Joseph Beuys fans are female, 47.6% are male, with an average age of 48.1 years.

03

Which brands do Joseph Beuys fans like most?

Joseph Beuys fans show strongest brand affinity for Gerhard Richter (150.61×), Kunstakademie Düsseldorf (139.72×), and PSD Bank Dome (29.26×) over the country average.

04

Where do Joseph Beuys fans live in Germany?

Joseph Beuys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Joseph Beuys fans also like?

Beyond Joseph Beuys itself, the audience over-indexes on Kunstakademie Düsseldorf (139.72×), PSD Bank Dome (29.26×), Maastricht University (20×), and Curator (20×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Joseph Beuys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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