Rascasse Audience Intelligence

Curator Audience in Germany

A data profile of the people who buy, follow and care about Curator in Germany — modelled from more than twelve digital signal sources. Curator has an estimated audience of 559,319 people in Germany.

#4402among Topic in Germany#126in Arts & Culture

The average Curator fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gustav Klimt, Joseph Beuys, Superman, with strongest over-indexing on Gustav Klimt (20× the country average).

Demographically, the Curator audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Curator fan in Germany is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Gustav Klimt.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curator profile in Germany.

Audience size
559K
in Germany
Gender
60.8%♀
39.2% male
Age
33.5
average years
Country rank
#10733
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curator fans

60.8% are female, 39.2% are male, average age 33.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Curator audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age33.5
Estimated audience size559,319
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Curator audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Curator audience comes from Germany.

Worldwide audience distribution share by country for Curator
CountryShare
United States34.7%
United Kingdom7.0%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Curator fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.19×
02Sachsen-Anhalt~20K1.16×
03Rheinland-Pfalz~30K1.06×
04Schleswig-Holstein~20K1.06×
05Niedersachsen~60K1.04×
06Nordrhein-Westfalen~100K1.03×
07Baden-Württemberg~80K1.02×
08Brandenburg~20K1.02×
09Thüringen~10K0.99×
10Bremen~5K0.98×
11Berlin~20K0.96×
12Saarland~7K0.95×
13Bayern~80K0.92×
14Hamburg~10K0.91×
15Mecklenburg-Vorpommern~10K0.91×
16Hessen~40K0.90×
Fig. 06

Affinity by region

Affinity by region — Curator, Germany
0.90×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curator audience
#·InterestCategoryAffinity×
01Damien HirstArts & Culture27.97×
02Jeff KoonsArts & Culture24.94×
03Gustav KlimtArts & Culture20.00×
04Joseph BeuysArts & Culture20.00×
05Zaha HadidArts & Culture20.00×
06David HockneyArts & Culture20.00×
07Capture OneTechnology & Electronics20.00×
08Keith HaringArts & Culture15.90×
09Art dealerArts & Culture12.57×
10Saatchi GalleryArts & Culture9.55×
11ExhibitionArts & Culture8.54×
12Museum of Modern ArtArts & Culture7.47×
13Abstract artArts & Culture5.76×
14Oil paintingArts & Culture5.50×
15Digital artArts & Culture4.66×
16Watercolor paintingArts & Culture4.47×
17SupermanMovies & TV4.17×
18HugendubelShopping4.13×
19BatmanMovies & TV2.62×
20TagesschauMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curator audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.80×
IndividualismJOY2.44×
Risk AppetiteTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curator audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
DIY MentalityTHRILL0.80×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curator have in Germany?

Curator has an estimated audience of 559,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Curator fans?

60.8% of Curator fans are female, 39.2% are male, with an average age of 33.5 years.

03

Which brands do Curator fans like most?

Curator fans show strongest brand affinity for Gustav Klimt (20×), Joseph Beuys (20×), and Superman (4.17×) over the country average.

04

Where do Curator fans live in Germany?

Curator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Curator fans also like?

Beyond Curator itself, the audience over-indexes on Joseph Beuys (20×), Superman (4.17×), Hugendubel (4.13×), and Abstract art (5.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Curator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Curator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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